article thumbnail

Best Guide to Display Lumascape [2023]

Monetize More

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Related Read : [link]. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Agency Trading Desks (ATD).

article thumbnail

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Vice Begins Selling Ads on Twitch. US Ad Market Cut 3,500 Jobs in December. The Trade Desk Launches First-Party Data Hub ‘Galileo’.

Ad Tech 98