article thumbnail

Best Guide to Display Lumascape [2023]

Monetize More

Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. These companies are basically the programmatic variants of ad agencies with a twist. Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. WTF is Agency Trading Desks (ATD)?

article thumbnail

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. Vice Begins Selling Ads on Twitch.

Ad Tech 98