Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 98

Impressions Click Through Rate Video Ads Ad Tech 98

Single Grain

APRIL 8, 2020

Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. But again, just publishing any video won’t automatically get you sales.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Martech Series

JULY 19, 2022

AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022. According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.

Video Ads 105

Video Ads Ad Tech Impressions MarTech 105

Monetize More

NOVEMBER 10, 2022

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume?

Impressions 95

Impressions CPM Header Bidding Ad network 95

AdExchanger

JUNE 3, 2024

Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. Frankly, the TV market’s vanishing impression problem is even more concerning than the numbers indicate. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: “Huh?”

Impressions 104

Impressions Video Ads 104

Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

Advertising 94

Advertising CPM Impressions Video Ads 94

Ad Beat

NOVEMBER 25, 2024

Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M on all types of display ads, gaining a substantial 18.5 billion impressions in return. While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. The report covers video ad serving in the U.S. The report covers video ad serving in the U.S. The rise in ad supported streaming is good news for those marketers who are enthusiastically embracing CTV.”.

Impressions 98

Impressions Food Education Video Ads 98

MNTN

FEBRUARY 18, 2025

You, too, can reach vast audiences, so long as you stick to the services video ad specs, detailed below: Tubi Ad Formats and Video Specs for CTV Aspect ratio: 16:9 Minimum resolution: 1920 x 1080 Max file size: 10Gb Frame rate: 23.98, 25, or 29.97 YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. This growth was driven in large part by a surge in paid impressions. For more detailed programmatic ad trends, see our Q2 2023 digital ad spend and video ad spend reports.

Video Ads 98

Video Ads Food Impressions Retail 98

Martech

JANUARY 22, 2025

This number has grown since the launch of Amazon Prime Video ads in early 2024. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Spend on Amazon DSP was up 36% YoY in Q4 2024. Additionally, it sells into other non-Amazon inventory.

CPM 117

CPM Demand Side Platform Impressions Media 117

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Martech

MAY 1, 2025

Dig deeper: YouTubeis deliberately ‘suboptimal’ for people using ad blockers 4. How should we target our video ads? Don’t let longer videos scare you. I’d take a 5-minute video ad that provides value over a 30-second spot that says nothing meaningful any day of the week.

Education 115

Education Video Ads Audience Conversion 115

Digiday

APRIL 13, 2023

Its annual ad revenue run rate tripled from $1 billion in Q2 2022 to $3 billion at the end of the year, a rate likely to continue now that Reels accounts for 30-40% of Instagram usage, per Meta’s most recent investor call. The amount of Instagram impressions from Reels in 2022 was 2.5%, which shot up to 10.8% Meta does that for them.

Video Ads 96

Video Ads Impressions Agency Advertising 96

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Digiday

MAY 1, 2024

The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies. The approach is particularly beneficial as advertisers seek more effective methods of demonstrating ROI, especially when investing in video.

Video Ads 86

Video Ads ROI Impressions Conversion 86

Digital Remedy

DECEMBER 4, 2024

By combining high-impact storytelling with precise digital targeting, we can deliver a much more memorable impression on prospective students. Delivered alongside premium content, these ads make a real impact as they are highly targeted, undeniably unskippable, totally trackable, and beautifully brand-safe.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Basis

JANUARY 2, 2025

They also help mitigate the risks of wasting ad spend on low-quality sites, which has become a growing concern. With MFA impression volume increasing by 19% YoY in 2024, there is a pressing need to ensure ad spend is going to high-quality inventory. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

AUGUST 13, 2021

Extreme Reach, as a global ad platform for all forms of TV and streaming video, shows that CTV is holding steady in their latest Video Benchmarks report , as marketing dollars rebound from the pandemic. CTV impressions and share. Across the industry, overall CTV impressions are up 3X over Q2 2020.

Impressions 133

Impressions Video Ads ROI Conversion 133

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. Video ads on mobile are easier to share than on desktop.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Smarty Ads

DECEMBER 20, 2022

In a world overloaded with impressions, this is challenging. However, emotional online video ads with spectacular visuals could stand out and catch the user's eye. The secret of successful video advertising.

Impressions 98

Impressions Video Ads Advertising 98

Single Grain

APRIL 23, 2025

There are many ways to do this, but dynamic video ads can engage accounts and deliver personalized messages that resonate with your audience. This article explores how dynamic video ads are revolutionizing ABM messaging and driving unprecedented engagement. Heres a look at how dynamic video can improve your ABM campaign.

Video Ads 52

Video Ads Conversion Rate Conversion ROI 52

Digiday

NOVEMBER 20, 2022

” It’s too early to tell if Natalist’s investment in video ads will paid off, as the brand is in the early bouts of its campaign and increased spend. However, Dasho said she expects to see an uptick in branded search site traffic as well as social media impressions.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

illumin

JANUARY 14, 2025

Agencies will be focused on integrating new attribution models that go beyond last-click and consider the full customer journey across touchpoints , from social media impressions to in-store visits. Platforms like TikTok, Instagram, and Pinterest are already integrating shoppable ads that allow users to purchase directly within the app.

Advertising 101

Advertising Marketing Retail Agency 101

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

Viewability 52

Viewability Video Ads Fill rate Ad Server 52

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

PubMatic

SEPTEMBER 28, 2022

When publishers include these signals in their bid requests, advertisers gain a much better understanding of the impressions they are bidding on. advertisers are familiar with content object signals and use them to purchase CTV/OTT video ad inventory. According to the report, a majority of advertisers in the U.S. More Inventory.

Advertising 98

Advertising Video Ads Impressions Ad Inventory 98

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. So what do high-performing, attention-grabbing display ads actually look like?

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits! billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI.

Video Ads 120

Video Ads MarTech Audience Impressions 120

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

Advertising 93

Advertising Banner Header Bidding Video Ads 93

PubMatic

OCTOBER 23, 2023

During the hackathon, our teams engaged in the conceptualization and execution of innovative solutions including: Improving the serving of ads on CTV/OTT channels. Increasing the yield of online video ads. Software optimizations to scale the delivery of ad impressions on the PubMatic platform.

Header Bidding 124

Header Bidding Machine Learning Impressions Video Ads 124

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 114

Advertising Video Ads Viewability CPM 114

Martech Series

JUNE 10, 2022

ER VAST tags standardize content tag formats across numerous publishers, facilitating seamless and real-time delivery of a video ad to any screen size or device. This improves transparency, optimizes ad impressions, and ensures smooth video ad serving for content creators.

Advertising 95

Advertising Ad Server Video Ads Impressions 95

MNTN

DECEMBER 4, 2023

Peacock Ad Formats and Video Specs for CTV Aspect ratio : 16:9 Max file size : 10GB Video length : 6, 15, 30, 45 or 60 seconds Frame rate : 23.98, 25, or 29.97 (based on native frame rate) Bitrate : Greater than 15 Mbps File type : Video Ad-ID required (.mov YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52