Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022
MNTN
MARCH 31, 2023
According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022.
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