InMobi

MAY 17, 2018

Ad fraud is reportedly at a record high. For those that have always had a commitment to honest and trustworthy advertising, it means doubling down on the long-standing practices that do right by publishers, advertisers and end users. There’s a reason kids are often afraid of the dark: you don’t trust what you can’t see.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

Lemonads

SEPTEMBER 9, 2021

Transparency has always been one of the hurdles affecting the whole programmatic advertising industry, and even though this area has dramatically improved over the last few years, there is still a lot of room for improvement. We’ll also discuss how these two can help create a safer environment for all stakeholders, including consumers.

Advertising 52

Advertising Ad network Impressions Media 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Ad Monsters

JANUARY 4, 2023

Will the predictions be spot on this year? The walled gardens have always been a major influence on the ad tech ecosystem. One thing we can predict with relative certainty: Elon Musk will be one of the three remaining Twitter employees by the end of Q1.” – Mike Woosley , COO, Lotame. How hard and how many?

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Digiday

JANUARY 31, 2023

Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps to eliminate environmentally wasteful processes, all while showing that efficiency, financial and sustainability goals can be achieved in tandem.

Media 70

Media CPM Agency Impressions 70

InMobi

MAY 29, 2018

Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic. The key point here is, as always, when done right. The insights that brands can glean through programmatic can help them better talk to - and ultimately reach - their target audience.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Lemonads

NOVEMBER 3, 2020

If you want to grow your business, raise traffic or know how to manage, control, and monetize your content on the open web, RUNative might be the right fit you’re looking for! Today, things are changing rapidly and it’s always harder in looking for an ad platform to trust and achieve real-world results. You’ve heard that right!

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

InMobi

APRIL 23, 2019

So what can app publishers and developers do differently to better monetize their apps? They can’t hire because they are not sure of the outcome, and they are not sure of the outcome because they can’t get a quick and easy answer to the question “how much money can I make with advertising?” It becomes a Catch 22.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Lemonads

JUNE 4, 2020

Skillful marketers can consistently craft campaigns that yield stellar results, but the only way to make sound decisions is by mastering the basics early on. Understanding the distinctions between an ad network and an affiliate network will help you make the right choice and get the most out of the resources you invest.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

InMobi

AUGUST 14, 2018

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as much as 80 percent of their ad budgets on mobile to fraud. So is this fraud?

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

VideoWeek

FEBRUARY 3, 2023

“In general, it seems like our partners are managing their spend very cautiously so they can react quickly to any changes in the environment,” he said. It’s not unusual for a tech giant to be selective about who can advertise on its platform,” said the report.

Media 52

Media Agency Ad Tech Audience 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! So, which are these Top 9 best native advertising platforms you must know about?

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Lemonads

DECEMBER 8, 2021

One of the many best things about affiliate marketing is that it can be tracked, monitored, and is suitable for conversion attribution. In other words, advertisers can see exactly where their advertising budget is being spent and the number of leads that are being generated as a result.

Affiliates 52

Affiliates Marketing Cookies Conversion 52

Smart-Hub

JANUARY 2, 2024

This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. Please see the image below.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Such data allows you to show users only useful and relevant ads to their interests. SmartHub's Features Have No Limits!

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

InMobi

APRIL 18, 2019

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminated for good? Ad dollars lost from fraud is now in the billions.

Mobile Ads 40

Mobile Ads Pop-Up Advertising Marketing 40

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. Example 1: you pay a well-known Instagram blogger for a post promoting your product. Example 1: you pay a well-known Instagram blogger for a post promoting your product.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Lemonads

AUGUST 14, 2020

Needless to say, there are dozens of digital channels to choose from and hundreds of different ad formats that allow you to connect with your target audience. Native ads are among the most popular ad formats because they allow you to deliver a concise message without stirring negative emotions in the target audience.

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52

Single Grain

AUGUST 23, 2019

“Website security” – let's be honest here: when was the last time you seriously thought about it? When was the last time you or your SEO team spent two seconds on the latest security trends for websites? How Blockchain Can Be Instrumental in Preventing Digital Fraud. First Step Towards a Secure Website.

SEO 104

SEO Banner Conversion Conversion Rate 104

Single Grain

JUNE 7, 2019

The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. The first method takes a lot of time and you need to have a lot of patience to see it work. On the other hand, the second method gives you results instantly.

Banner 65

Banner Audience Conversion Impressions 65

Monetize More

FEBRUARY 8, 2023

Are you tired of hearing the same ol’ promises from adtech companies? Every publisher gets skeptical at times while searching for the best ad management partner that can help them maximize their revenue. Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Single Grain

JUNE 9, 2020

And that means picking the right software for your needs is essential to ensuring that you and your business sail smoothly through these turbulent waters. And, finally, all calls are encrypted, the Nextiva team conducts frequent penetration testing, and all accounts are monitored for fraud attempts. Annual commitment required.

Machine Learning 83

Machine Learning Communications SEO Impressions 83

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. QR Codes : Using QR codes that can be scanned by mobile devices to provide information or link to a website. ” Pros and Cons of Advertising on Mobile Devices Is mobile advertising right for you?

Advertising 52

Advertising Mobile Ads Banner Rich Media 52