Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. We were able to increase spend by 2.5X

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

NOVEMBER 22, 2019

Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobile search results. Use a schema markup that works best for you.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Single Grain

JULY 20, 2021

Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

JULY 18, 2023

The most striking difference between programmatic and traditional advertising is the use of automation: How Programmatic Advertising Works Here’s a quick look at how programming ads work: When a user visits a website or mobile app, an ad impression opportunity is created. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Kevel

APRIL 19, 2022

A traditional publisher is a company who makes their money almost entirely from ads, such as media companies, free content producers, and mobile games. A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. What is a traditional publisher?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Single Grain

FEBRUARY 3, 2020

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” ” Across the world, only 57% of brands are trusted on average ( and only 33% in North America!) : These figures are shocking, right? They shouldn't be. They then move on to converting a new customer.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

MARCH 16, 2020

What does this all mean? Other widely renowned companies that have used a direct-to-consumer approach during the last decade include Warby Parker and Casper (which focus on mobile and digital channels that bypass traditional TV, print and radio advertising) and Dollar Shave Club. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 28, 2020

In general, they all offer the same basic features (the ability to send emails to lists, to make your emails more visually appealing, to use automation, etc.), but they also all have varying strengths and weaknesses. 14 Ways to Kickstart Your Mobile Email Marketing Campaign. Get A Free Consultation.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. What Is Native Advertising? That means native ads have 8.8X

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

NOVEMBER 15, 2019

At the same time, you will face plenty of competition for the attention of Facebook users — all while being “praised” by their algorithm for using this ad format. Here’s how you can produce Facebook mobile video ads like a pro. Why Focus on Mobile Devices on Facebook? There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Work With Us What Are Google Discovery Ads? Before I get into the details of how Google Discovery Ads work, you first need to understand what Google Discover is.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

FEBRUARY 22, 2024

With millions of products vying for attention on platforms like Amazon, Shopify and Etsy, the challenge for sellers to stand out is monumental. But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. Sounds challenging, right?

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JULY 5, 2023

Updated July 2023. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. And the key to getting the best responses is inputting the best ChatGPT prompts. Let’s begin! To jump straight to the marketing prompts, click here. ” or “How does photosynthesis work?”

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

APRIL 28, 2020

1) Mobile Monkey. When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. The Lesson.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

NOVEMBER 8, 2019

Content synergy is the most important element here; there’s no point in creating 100 blog posts if you’re just going to send all your readers to your homepage. This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Imagine if every new visitor to your website bought a product.

Marketing 112

Marketing Conversion Audience Media 112

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126