illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. Geotargeted marketing also lets brands identify and target consumers based on certain demographics and behavior aside from just location.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

VideoWeek

DECEMBER 9, 2022

In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Junk Food Ad Ban Delayed Until 2025. Top Stories. Amazon Rolls Out TikTok-Style Shopping Feed. The ban was originally due to come into force in January 2023.

Food 52

Food Ad Tech Media Agency 52

InMobi

OCTOBER 11, 2019

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. So what does this mean for marketers?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

Ad Beat

JANUARY 1, 2020

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JANUARY 16, 2023

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. Mobile SEO Stats. Voice Search Stats. of total website traffic comes from organic search. ( Search Engine Journal ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

DECEMBER 6, 2019

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. As Brian Solis puts it: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it.

Marketing 145

Marketing SEO Conversion Audience 145