article thumbnail

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

article thumbnail

Mobile Path to Purchase Marketing: Moving Customers from Online to Offline

InMobi

Ultimately, what KPMG found is that mobile is central to all four steps in the cycle. Well over half of consumers now say they first find out about new products online, and around 55% conduct desktop or mobile searches during the consideration phase. Mobile can be effective at getting someone to visit a physical location too.