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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Why does mobile advertising work for brands? On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. Source: Mashable.