illumin

APRIL 30, 2024

When combined with demographics and customer intelligence from app activity and mobile search behavior, the location data becomes even more powerful. It also reduces acquisition costs – reducing the average cost-per-click (CPC) as well as wasted impressions and clicks. This is the essence of geotargeting.

Geo targeting 52

Geo targeting Demand Side Platform Cookies Food 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

NOVEMBER 22, 2019

Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobile search results. There are WordPress plugins to help you implement it.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Single Grain

JANUARY 16, 2023

How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Google has 94% of the mobile search engine market share. Therefore, optimizing your site for Google is crucial to acquire organic traffic from mobile devices. Check these out: * SEO Keyword Research Made Easy in 2023. * Statcounter ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

DECEMBER 6, 2019

Other brands that are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos).

Marketing 145

Marketing SEO Conversion Audience 145