Remove Food Remove Impressions Remove Retargeting Remove SEO
article thumbnail

What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Pay-per-impression (PPM). This form of smart advertising is great for creating retargeting ads and highly personalized ads. For example, a company that makes food processors may buy branded content on a food website. SEO and SEM. Common examples of performance marketing include: Pay-per-click (PPC).

article thumbnail

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. This increased the client’s impression share from 40% to 95%.

Food 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Boost Conversions with Your Article’s Featured Image

Single Grain

Recipe : If you are a food blogger, using a recipe schema will let you specify the image thumbnail to show up in both desktop and mobile SERPs. Overlooked SEO: Optimizing Images and Video For Search. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. How to Use Social Media to Substantially Improve Your SEO.

article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. First, they targeted countries whose traffic had no value.

CPL 52
article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. Impression Share – Impression share refers to the number of people who have seen your ad.

article thumbnail

Ecommerce PPC Audit: The Complete Checklist

Single Grain

Use the Google search terms report to find a list of keywords for which your website has received impressions or clicks. Google crawlers assess the ad quality based on the impressions it receives. Retarget your leads with active interest who did not yet convert and remind them of your brand. Pick the ones that are not relevant.

article thumbnail

Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

Dive Deeper: SEO Keyword Research Made Easy in 2019. Dive Deeper: Overlooked SEO: Optimizing Images and Video For Search. I could create a blog post like “The 10 Best Foods to Eat After a Workout and How to Make Them Delicious” or “6 Muscle-Building Dinners to Try Tonight.” 2) Use Only High-Quality, Platform-Optimized Images.