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How to Increase the Ad Fill Rate – A Guide for Publishers

Brid.tv

The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isnt living up to your expectations, you may want to rethink your strategy. In this guide, Ill walk you through some practical steps you can take to boost your fill rate (and your revenue!).

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Beyond The Walled Gardens: Why It’s Time For The Open Web

Ad Monsters

But developments in machine learning have leveled the playing field by offering powerful solutions. Many app publishers want scale.When looking for a marketing partner that bids on the open web, you want to ensure your fill rate requirements are matched, and that you can spend at high volumes while getting the results you want.

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Monumetric vs Mediavine vs MonetizeMore: Best Ad Monetization Partner

Monetize More

Case Study: Financial Content Publisher Previous Partner : Monumetric Challenge : Strict ad placement limitations hurting user experience MonetizeMore Solution : Custom ad layout with machine learning optimization Results : 47% RPM improvement while reducing ad unit count by 33%.

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Media.net vs AdSense vs MonetizeMore: Best Monetization Partner Revealed

Monetize More

Similarly, Media.net and AdSense can sometimes present fill rate challenges if your inventory isn’t exposed to a wide enough range of demand. Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs. Basic AdSense No strict requirements 32% (keeps 32%) $0.30

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Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support

Martech Series

The Next-Gen Solutions machine learning is trained by Yahoo’s quality data of known users, and then the algorithm pairs contextual with real-time data signals to infer audiences without IDs from non-addressable inventory. “As By integrating Yahoo ConnectID, we have seen a 4x increase in fill rate on cookieless browsers.”.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. Their network is powered by machine learning which helps deliver optimized results for publishers and advertisers. Click here to find out more about Epom 9.

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How to Harness the Growing Power of Retail Media

InMobi

InMobi Commerce has created an industry-first, open-source mediation software that allows retailers to increase ad competition, fill rates, and ad inventory but also retail control of their data and consumer privacy. To learn more about how to harness the power of retail media for industry experts, stream our webinar today.

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