Oko

AUGUST 8, 2024

Preferred Deals and Private Auctions The vast majority of ad sales online happen rapid-fire through computerized auctions — but that doesn’t mean there’s no room for an old-fashioned deal on the phone anymore. Native ads on AdX integrate seamlessly with a publisher’s content, matching the look and feel of the surrounding site.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Single Grain

JULY 14, 2023

In fact, 60% of people who watch a real-time selling program make a purchase: And with social media, live video selling is more accessible to modern consumers. If you’re adding TikTok Live Shop and other real-time selling platforms to your strategy, the most important best practice is to connect with your audience.

Advertising 52

Advertising Video Ads Fashion Audience 52

MNTN

JANUARY 8, 2025

Connected TV Audience Targeting You can display your ads on Connected TV based on first and third-party data to help find the exact target audiences you want to reach. For example, MNTN Performance TV enables you to retarget website visitors with Connected TV ads. Not a video expert? Take a look!

Advertising 52

Advertising Marketing Audience Conversion 52

Single Grain

JUNE 5, 2023

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

AdvertiseMint

DECEMBER 24, 2023

They achieve this by running a “Like and Share” Facebook ad campaign, encouraging users to engage with their page in exchange for exclusive discounts. Showcasing products through carousel ads. A fashion retailer employs Facebook’s carousel ads to showcase various clothing items in a single post.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns.

Marketing 141

Marketing Audience Media ROI 141

InMobi

APRIL 1, 2019

According to research from Google, 43 percent of those surveyed said they had previously downloaded an app after seeing a video ad on their smartphones. As a marketer, your goal should be to cultivate and encourage good reviews, and to respond to negative reviews in a meaningful and timely fashion.

Marketing 52

Marketing Retargeting Banner Audience 52

PrograMetrix

JUNE 9, 2021

Almost everyone online views digital videos. Many people prefer to watch videos versus reading content. Creating and targeting high-quality digital video ads to CBD consumers across thousands of premium websites helps CBD marketers reach and engage their audience in a compelling fashion. Native Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

JULY 5, 2023

Write a retargeting email headline for a marketing convention. Write a 100-word ad copy promoting our new augmented reality app features. Create a fun hashtag for my fashion business. Write a three-line ad copy for the checkout page of my app. Write a one-line ad copy for my pop music radio station’s mobile website.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

MNTN

MARCH 6, 2025

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content. Check it out!

Advertising 52

Advertising Audience Impressions Retargeting 52

Digiday

SEPTEMBER 13, 2022

“The OOH CPM will continue to rise and we are seeing sellouts in some boards we wanted to buy for Q4,” Song said in an email, adding that ad space along transit, especially New York City subways, is already selling out, rendering it unavailable for months. Per Song, CPG, retail, fashion and sports clients are eager to buy up OOH.

Marketing 69

Marketing Advertising Retargeting Fashion 69

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 92

Social Advertising Advertising Conversion Media 92