Martech
JANUARY 10, 2022
The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.
MNTN
AUGUST 25, 2022
No longer a secondary player to broadcast TV, Connected TV is now the dominant form of entertainment on TV screens across America. Still, a year-over-year drop of 15% in the scatter market suggests that while the TV ad market is healthy, advertisers are budgeting shrewdly for more near-term deals. CTV’s Rise to Dominance.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
OCTOBER 20, 2020
InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Key findings from the report: Online shopping sees a spike post-COVID-19.
Martech Series
JANUARY 5, 2023
Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.
Clearcode
MARCH 2, 2023
People were looking for ways to both entertain themselves and maintain their social connections and stay in touch with friends. Dynamic in-game advertisements provide advertisers with a great deal of flexibility, are easy to scale, and can be used to geo-target opted-in users.
Basis
JULY 19, 2022
To help political marketers keep their wits about them in this churning environment, we’ve identified three key trends to be aware of this year. Political marketer or not, you’re likely familiar with the degree of political division in the U.S. Let’s dig in: #1 : Early Voting: Still a Thing. election campaigns.
InMobi
AUGUST 21, 2013
With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. As per eMarketer forecast travel marketers will spend $4.7 WHAT ARE THE OPTIONS FOR TRAVEL BRANDS AND MARKETERS?
Expert insights. Personalized for you.
98 
Let's personalize your content