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The “Ghost Writer” at your service… No secret I’ve been looking for a creative leadership position in the advertising industry. But securing full time employment has proven to be daunting, even for a lesser title and reduced pay. No secret either that Adland has a fixation on youth, especially when it comes to creative. Too bad since most under-thirties are best at creating “ideas” that amuse and delight their peers but sell nothing to no one.
Best ads of 2016 Air Max 2017 It’s rare that advertising transcends the product it’s selling, but that is the case here. The piece is mesmerizing and becomes almost like a piece of art. All at the same time as communicating what it would feel like to wear the new AirMax. The craft here is.
It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. No one has an infinite budget, so whatever the size of your business, you need to choose your methods carefully. Not that there’s a glaringly incorrect way to do it. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business.
I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising. Having traveled all the way from Bengaluru, India unsure of what to expect from an "un-conference," I was intrigued.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
State attorneys general have become increasingly involved in consumer financial services investigations and enforcement, a trend that is expected to continue into the next presidential administration. Whether involving a single state attorney general or multiple attorneys general, investigations and litigation can lead to high costs, administrative burdens, distractions, and reputation damage.
Venerable beer brand Grolsch (founded in the 17th cenury) has appointed WPP’s Wunderman Amsterdam as its global digital agency following a pitch. Grolsch has been sold to Japan’s Asahi Group as part of the AB InBev/SAB Miller giant brewery merger.
(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.). As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. As with any new year, though, it’s also a good time for a little reflection. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2
(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.). As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. As with any new year, though, it’s also a good time for a little reflection. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2
He’s making his list… We read about holiday layoffs in the trades. Perhaps we experience them in our lives. A grim subject, I know. For I have been on both sides of this sad equation. What I’m about to tell you may not be morally right or wrong but it is a matter of fact. First, a note on the obvious. Nobody likes to fire people. Especially during the holidays.
The FCC was busy in November. On November 18, the FCC posted an Enforcement Advisory on robotexting and consumer protection, and on November 21 published a blog on robocalls. The FCC notes that the Advisory was issued to promote understanding of the clear limitations on the use of autodialed text messages, often referred to as “robotexts.”. The Advisory reminds us that the FCC’s TCPA rules apply to text messages as well as pre-recorded calls, and reiterates that “prior express written consent”
Welcome one and all to this week’s top Snapfax shreds, where we empty our waste paper bin of wretchedness to see what’s been shredded most by our merciless machine connected to our fax fed by the internet. In at Number Five it’s a return to Britain’s favourite topic of conversation (after Brexit nowadays) – the.
Amid all the (would-be) heartwarming christmas spectaculars there’s a noteworthy sub-set: Christmas with extra cheese and, in this one for Carphone Warehouse from Brothers and Sisters, collapsing sets. And Keith Lemon, of course. BBH, which seems to gradually recovering its form (people have been discussing it in funereal tones the past three years) has taken.
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Yes, it is indeed that time again. When we first did this we weren’t sure that the ad world needed another such selection but, gratifyingly, it seems this prize is increasingly sought after. So, without more ado, here’s the shortlist (in alphabetical order): adam&eveDDB (the winner for the past two years), BETC Paris (the first.
Best ads of 2016 My three ads/campaigns of the year would be: 1) Spotify – great use of OOH that drove huge amount of social. 2) Kenzo World by Spike Jonze – we’ve all felt like this in that large downstairs room at The Grosvenor House 3) Rustlers by Droga5 – I feel like this.
US government antitrust attorney Rebecca Meiklejohn is leading an investigation into whether big agencies are bullying independent production companies into submitting high bids so they can undercut them and push work into their own (mostly holding company-owned) in-house production and post-production units, according to a Wall Street Journal report.
This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ask Bullmore is a venerable Campaign series in which former JWT chairman and WPP director Jeremy Bullmore answers various questions from readers. This is a fearsome job, like Dave Trott’s weekly musings, even though you don’t have to write very much. Dave needs to re-invent the world according to Trott every seven days, In Bullmore’s.
We like a good thirty seconds here (well time is short and we have to get on). Here’s one from Apple, ‘Romeo and Juliet,’ in its ‘Practically Magic’ iPhone 7 series. Home produced it seems. First up it’s “they look a bit young don’t they?
Here’s a pleasingly bonkers ad for Australian online win retailer Vinomofo, from Saatchi & Saatchi Australia. Apparently earlier this year Vinomofo secured A$25m in venture capital investment and decided to spend $A4.5m of it on this. Our hero decides to chuck it all in and go and live in the woods Bear Grylls style, but.
Sometimes an individual can make a huge difference to an agency, lifting it to undreamed of heights. When Peter Mead and Adrian Vickers (both suits) set up their agency, in the late 1970s I think, nobody expected it to take the ad world by storm. Then creative David Abbott joined and it did, rapidly becoming.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
2016 hasn’t been kind to advertising either. It took us quite a while to find three pieces that both of us really liked and agreed on. Best ads of 2016 Kenzo World by Spike Jonze BMW films – The Escape Channel 4 – We are the Superhumans Ana and Hermeti Balarin are ECDs of Mother.
Business Insider has published its annual list of the top earners in advertising and, strange but true, hardly any (maybe none) are actually involved in advertising at all. Now they’re all from quoted companies admittedly so you’d expect the top honchos to figure on the list and, indeed, they do. Top of the pops is.
It’s still only the first week of December but YouTube has published its list of Christmas winners – in the UK and around the world. The list is based on paid views (not sure it should be), organic views and how much of a video people watched. So, presumably, long jobs score highly even if.
One’s suspicions are always aroused when massive corporations go all warm and cuddly, especially at Christmas. Apple’s had a go, now it’s ancient rival Microsoft’s turn. This is certainly ambitious, featuring various ‘ordinary’ people caught up in a turbulent 2016 (American-centric admittedly), spreading harmony through Microsoft’s new Surface computer.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
General Mills remains one of the US’ bigger advertisers – spending over $700m – and it’s just given a leg up to independent agencies on completion of a wide-ranging review. Earlier it appointed MDC’s 72andSunny and Redscout to its bigger brands which include Cheerios and Yoplait. Now its added Joan, started earlier this year by.
Coca-Cola is launching what it says is its biggest Christmas campaign (in the UK) anyway with this ad from Madrid’s Sra. Rushmore and a nationwide tour by those surreal monster Coke trucks, finishing in that home of extra Christmas cheese London’s Leicester Square. Coke has somehow made itself synonymous with Christmas, in adland legend anyway.
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