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DECEMBER 5, 2019
Norway’s Posten Norge and Oslo agency Pol are offering a new spin on the ‘Immaculate Conception’ this Christmas, featuring Mary, a comely postman and a suspiciously blond baby. POSTEN "Virgin Birth" from Filip Nilsson on Vimeo. Would probably cause a monumental stink if such a US or UK advertiser did it. Charming.
AdPulp
DECEMBER 5, 2019
Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” “Personalization is what customers expect,” one participant in […].
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Admixer
DECEMBER 4, 2019
Today, we are highlighting the specifications of Player.best, an all-in-one video platform that helps publishers drive their revenues and reach their aspirations. Our purpose is to provide publishers who leverage video and audio content with control over their earnings, smooth video services, and reliable technologies — all in one place. With 10+ years in the […].
Smarty Ads
DECEMBER 2, 2019
The world of digital advertising develops at an enormous speed. Throughout recent years, programmatic advertising has been leading the way. Emarketer reports that the percentage of programmatic among total digital display ad spending has risen from 73% to 84.8% throughout 2016-2019. Moreover, in 2020 it is expected.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
DECEMBER 4, 2019
This timely display from BBH requires no explanation, and is surely causing some amusement at Westminster today. Here’s a comment from the creative team, Stuart Royall and Phil Holbrook: “This is one of those ideas you never expect the client to buy in a million years, but Burger King are no ordinary client. It was.
AdPulp
DECEMBER 3, 2019
To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. According to the United Nations Environment Agency, 70% of the marine plastic waste is linked to fishing equipment […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
DECEMBER 2, 2019
UK advertising is booming, which may come as a surprise to some of you out there. According to WPP’s GroupM, the world’s biggest agency media buyer, UK advertising will grow 7.8 per cent in 2019 to £22bn – Brexit or no Brexit – with 6.7 per cent growth forecast for 2020.
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DECEMBER 2, 2019
Christmas/holiday ads have become a kind of global Super Bowl: yes, they’re important for driving vital Christmas sales but they’ve also become the arena for big companies to show off, demonstrating that they can do it bigger and (sometimes) better. Accordingly they appear earlier and earlier. Are there any biggies left for December? Burberry maybe?
More About Advertising
DECEMBER 2, 2019
Here’s something to brighten up the dark days of winter, ‘Hide and Seek’ from VCCP for Easyjet Holidays, helmed by hot Brazilian directing duo Alaska. Pretty hot all round, which isn’t something you see too often from the UK these mindful days. Very good from VCCP, which is having a good year.
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DECEMBER 1, 2019
BBC head of marketing Chris Hooper says he wants to get away from “poignant festive brand films” which he dismisses as “over-explored.” So this effort for BBC One, by BBC Creative, is no tear jerker.
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More About Advertising
DECEMBER 6, 2019
IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on the history of modern advertising The Anatomy of Humbug he recounts that in the last.
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DECEMBER 6, 2019
WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60 per cent of research operation Kantar to Bain Capital for about £2.4bn. £1.4bn of this is being retained to reduce debt (standing at about £4bn at the end of 2018) with £950m returned to shareholders.
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DECEMBER 6, 2019
Adam&eveDDB is hymning the ‘moments in between’ for H&M this Christmas – presumably the little things about the festival, not tables groaning with turkeys, crackers and prezzies. So we have some H&M-wearing Millennials (or are they GenZ? Anyway they’re young) doing, well, ordinary things. With the obligatory gay kiss.
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DECEMBER 6, 2019
This Peloton fitness ad has caused a “sexist uproar” it seems as the woman in question appears to be getting fit for hubby. But isn’t Peloton the current holder of the title “world’s most annoying advertiser?” Take the Christmas one over this orchestrated hysteria any day.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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DECEMBER 5, 2019
Some at least of the M&C Saatchi founders are showing their support/belief in the stricken agency by reportedly buying shares – David Kershaw, Jeremy Sinclair and Bill Muirhead are said to be increasing their stakes, currently 4.5 per cent each, by investing £1.3m. The quoted company, which has unveiled an £11.6m accounting black hole (it.
More About Advertising
DECEMBER 4, 2019
Celine Dion doesn’t take herself too seriously these days. How could she after an eight-year run in Las Vegas and a carpool karaoke with James Corden? Plus she has her very own water park attached to her house. She’s also happy to recreate one of her most cheesy 90s videos, “It’s all coming back to.
More About Advertising
DECEMBER 4, 2019
Time as when the CMO of Unilever was one of the two most powerful people in marketing alongside that of rival Procter & Gamble but that’s, arguably, no longer the case as both legacy FMCG businesses adjust to a radically different commercial world. But Unilever’s new chief digital and marketing officer (interesting that digital is.
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DECEMBER 4, 2019
Independent agency network Pimento – which describes itself as the world’s first virtual agency – is celebrating a couple of milestones, 15 years in business and its 200th member London-based digital agency FX Digital. Pimento says it has worked with hundreds of consultants, agencies and clients on assignments totalling £53m. It creates bespoke teams from.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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DECEMBER 4, 2019
“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when Accenture are in it” WPP boss Mark Read (below) told a Morgan Stanley conference last month. The quote comes from an interesting piece in the FT, contrasting the diverging approaches of Read and his counterpart.
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DECEMBER 3, 2019
Mother, which won global praise for its FCK ad, is now in trouble for a different ad that also makes a pun on the same swear word. An ad for fast food brand KFC bearing the line “What the Cluck?” appeared at bus stops and other locations in September, and although none was placed within.
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DECEMBER 3, 2019
Here’s a taste of the unexpected for McDonald’s, said to be its first specifically Christmas branding campaign from agency Leo’s Thjnk Tank (which seems to be a bespoke McD agency in Munich) and director Sune Sorenson for TPfilm. Angst runs riot as a family lose their daughter as they rush for a train to the.
More About Advertising
DECEMBER 3, 2019
Neil Dawson’s new agency – Neil A Dawson & Co is its full moniker – has won the Nested.com property account. Nested describes itself as a challenger brand, offering a full service through the property selling and buying chain. Neil A Dawson is its first agency appointment. Dawson was the founding creative director of BETC.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 3, 2019
Some creative agencies are a little thin on the ground these days but here’s one that claims to have five million members. An entity called TLNT Holdings is putting together Ello, described as a community-based platform for members to showcase their work, with creative communities Talenthouse and Zooppa to offer five million assorted creative talents.
More About Advertising
DECEMBER 3, 2019
Troubled M&C Saatchi is reported to have offered all its staff voluntary redundancy as it investigates accounting errors that may cost it up to £6.4m. It’s also coming to terms with the loss of the NatWest account to the The&Partnership, perhaps its biggest. The voluntary redundancy isn’t quite as dramatic as it sounds, Ogilvy in.
AdPulp
DECEMBER 4, 2019
Do you get excited by new academic research? I am happy to report that a portion of the Adpulp audience does indeed perk up when new research reveals significant findings. In this case, we have a new study that validates “native advertising,” a popular form of digital advertising. Before we look at the research, I’ll […].
Single Grain
DECEMBER 4, 2019
Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does to retain current ones and improving customer retention rates by just 5% can increase profits by 25-95%.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Single Grain
DECEMBER 6, 2019
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020.
AdPulp
DECEMBER 1, 2019
Ad legend, Bill Bernbach, said, “The most powerful element in advertising is the truth.” I get the feeling that Kamala Harris and her marketing team well understand this fundamental. What truths did we just hear in this spot-on political commercial? She prosecuted sex predators. He is one. She shut down for-profit scam colleges. He ran […].
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