AdExchanger
JANUARY 3, 2023
There are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands, writes. The post 3 Ways Advertisers Can Effectively Gather More First-Party Data appeared first on AdExchanger.
Adweek
JANUARY 6, 2023
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. Forrester data reveals that 22% of online adults in the U.S. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram.
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The Ad Tech Blog
JANUARY 4, 2023
You can’t have access to Facebook’s newsfeed algorithm or Google search source code. However, you can get pretty close to learning what’s under their hood by researching which technologies are using. Most tech companies are very generous in that regard, even open-sourcing pieces of their platforms. For example, you can go to Grammarly’s engineering blog and easily spot that they are using NPL/ML.
Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Dive
JANUARY 3, 2023
To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.
Adweek
JANUARY 6, 2023
Toronto Raptors fans attending Friday night's (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell. The two companies said Bell is the first Canadian telecommunications company to leverage 5G technology to support.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 4, 2023
B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for.
Marketing Dive
JANUARY 5, 2023
Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology.
Adweek
JANUARY 5, 2023
The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment. The cuts follow the resignation Tuesday.
AdExchanger
JANUARY 2, 2023
Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market. But despite the benefits, The post Will 2023 Finally Be Addressable TV’s Year? appeared first on AdExchanger.
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Martech
JANUARY 4, 2023
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.
Marketing Dive
JANUARY 6, 2023
A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.
Adweek
JANUARY 2, 2023
Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged goods brands for shows from Roku Originals. Coca-Cola, Henkel and Scott's have all signed on as sponsors for three original shows: Emeril Tailgates, Children Ruin Everything and Martha's Garden. "It's been interesting to see, especially.
AdExchanger
JANUARY 6, 2023
2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are looming, the line between antitrust regulation and privacy protection. The post The Year Ahead In Antitrust For Big Tech In The US And Abroad appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JANUARY 6, 2023
While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we spoke to each, their narratives were completely different. While not shocking, what stood out was their approach to the role and perceived context of the market. Why such a stark difference?
Marketing Dive
JANUARY 4, 2023
In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants.
Adweek
JANUARY 6, 2023
There's a ginormous creature, covered head-to-toe in produce and foliage, lumbering around the neighborhood mall accosting random shoppers with questions about their eating habits. Does this oversized, faceless Veggieman get his sought-after insight into consumers' diets? Of course not. Adults avoid him like, well, broccoli, and children run screaming.
AdExchanger
JANUARY 5, 2023
When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of. The post Cory Munchbach Is BlueConic’s New CEO, With Privacy As A Top Priority appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JANUARY 4, 2023
This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Do you really need an implementation partner? You may be fortunate enough to have an in-house IT team qualified and ready to guide you through building your DAM , but it’s more likely that you’ll be looking to hire a third-party vendor to guide you through the process and d
Marketing Dive
JANUARY 5, 2023
IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.
Adweek
JANUARY 5, 2023
Deutsch LA has always been hard for Karen Costello to part with. Costello was its eighth hire when it was founded in 1997, and the agency has since grown to staff 388 people. The creative chair, who has left and returned twice in her career, points to the people at Deutsch LA who unconditionally encouraged.
AdExchanger
JANUARY 4, 2023
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to. The post In-Game Advertising Is Poised For A Growth Spurt In 2023 appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JANUARY 5, 2023
Consumers spent $211.7 billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills.
Marketing Dive
JANUARY 5, 2023
SkinStacks utilizes face-scanning technology and the beauty brand’s Skin360 digital assessment to custom curate vegan, sugar-free gummies.
Adweek
JANUARY 6, 2023
As one of the biggest financial payment processors in the world, Mastercard has the potential to play a major role in the future of the constellation of cryptocurrency-adjacent technologies known as web3. That's why Raja Rajamannar, the brand's chief marketing and communications officer and healthcare business president, said he is still overall bullish on what.
AdExchanger
JANUARY 5, 2023
Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile. The post With Meta’s CPMs Rising, Consider Pinterest, TikTok And LinkedIn appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JANUARY 4, 2023
Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises deduplicated measurement across linear TV, CTV, mobile devices and desktop. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. .
Marketing Dive
JANUARY 5, 2023
The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.
Adweek
JANUARY 6, 2023
Dunkin' is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change. After current projects are completed, it is unclear whether the brand will continue to work with Anomaly, which it previously named AOR.
AdExchanger
JANUARY 5, 2023
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digital officer. But the brand's December launch of a virtual store. The post Cosmetics Brand Laura Mercier Explores ‘The Beauty Of The Metaverse’ appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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