Smarty Ads
FEBRUARY 23, 2023
Over 40% of businesses fell short of their sales targets last year (2022). And it's happening not because they lack sales skills; it's a result of the increasingly complex nature of sales. B2B businesses often need more qualified leads, which appears to be a struggle for B2B marketers.
Adweek
FEBRUARY 22, 2023
For more than two years, Instagram has been rebranding itself as a video platform, pushing short-form video format Reels in an effort to expand beyond its roots as a photo-sharing app and compete with TikTok.
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Fuel Lines
FEBRUARY 22, 2023
Artificial intelligence (AI) can make business development easier and efficient. Artificial intelligence (AI) offers a wide range of benefits across a variety of industries and applications.
Ad Rants
FEBRUARY 22, 2023
It can be frustrating when you're looking up some information or a product, and your browser brings up a broken link message instead of taking you directly to the desired destination. Nobody likes dealing with broken links on their website, especially if they affect the user experience negatively.
The Ad Tech Blog
FEBRUARY 22, 2023
I’ve worked with enough founders to have a significant sample of the worst mistakes I’ve seen them make. I’m not going to share with you the textbook ones: not having a process, the right tools, training materials, etc. On my list, I will focus on those mistakes that are 100% on the founders, especially those who are non-technical and need to hire a developer to build a product. Asking the right questions at the wrong time “How about if we use tabs instead of accordions?”
Adweek
FEBRUARY 24, 2023
Santa Monica, Calif. is a predominantly white city, but it was once home to the thriving Black community of Belmar, which was established during the Great Migration but destroyed in the 1950s to build the Santa Monica Freeway and Santa Monica Civic Center.
AdExchanger
FEBRUARY 22, 2023
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is. The post Fun Fact About Clean Rooms: Data Security Isn’t A Given appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
FEBRUARY 23, 2023
Today we’re delighted to be launching the Sustainability in Advertising Guide 2023. You can download your free copy here.
Adweek
FEBRUARY 24, 2023
A man dressed in a period-perfect Benjamin Franklin costume--identified as an "affordable impersonator"--tastes a new product and declares it "actually not that bad."
AdExchanger
FEBRUARY 21, 2023
Walmart had a mixed day with investors following its earnings call. But the Walmart Connect advertising business was a bright spot, execs told investors in the retailer’s earnings report on The post Walmart Ad Revenue Grew 30% To $2.7
Rob Campbell
FEBRUARY 22, 2023
Recently a mate sent me a photo and – quite frankly – I’m all kinds of obsessed with it. Look at it. LOOK AT IT!!! How amazing is that?! I have no idea how they could capture so much in one frame, but they did. Everywhere I look there’s an image that makes me go, “WTF?”
MNTN
FEBRUARY 24, 2023
According to a recent report from Samba TV, the number of Americans who no longer pay for cable TV has reached 52%. This shift is partly due to broadcasters moving their content off of traditional broadcast TV and onto streaming services.
Adweek
FEBRUARY 21, 2023
If Coke Zero Sugar hadn't given Tamika Catchings a role as one of its faces of March Madness, she would've stolen it.
AdExchanger
FEBRUARY 23, 2023
This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry with a product called Shopify Audiences. The post Why Shopify Audiences Is The Retail Media Player To Watch In 2023 appeared first on AdExchanger.
Unruly
FEBRUARY 23, 2023
Direct paths simplify the selling process. With a full purview into Amobee demand, the Unruly SSP can help publishers package their inventory as a managed service.
MNTN
FEBRUARY 22, 2023
The Big Game just happened—bringing with it a new reigning champion and a pregnancy announcement like no other (congrats Rihanna).
Adweek
FEBRUARY 23, 2023
As brands experiment with recent advances in generative machine learning, one of the nation's biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence.
AdExchanger
FEBRUARY 23, 2023
The retail media boom isn’t just for Amazon and brick-and-mortar chains. Online marketplaces are also investing heavily in ad platform businesses, albeit for different reasons. Etsy and eBay, two of The post Etsy And eBay Pin Their Turnaround Hopes On Ad Business Growth appeared first on AdExchanger.
Playwire
FEBRUARY 23, 2023
This is a guest post by Will Hackett, Marketing Director at inBrain. Ad Revenue Survey Monetization
Marketing Dive
FEBRUARY 23, 2023
Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications
Adweek
FEBRUARY 22, 2023
MikMak is going global. The U.S.-based
AdExchanger
FEBRUARY 23, 2023
The supply-path optimization trend is catching on with video publishers. The post Why This Streaming Platform Decided To Work With Fewer Tech Partners appeared first on AdExchanger. Digital TV and Video Amobee featured future today AVOD Katya Shkolnik SPO supply path optimization Unruly SSP
Digiday
FEBRUARY 19, 2023
This story was originally published on sister site, WorkLife When ChatGPT was released at the end of 2022, it quickly became something that people couldn’t stop talking about. It was clear it would revolutionize workflows for people in a number of different industries.
Ad Monsters
FEBRUARY 23, 2023
For some reason, publishers have slowly adopted new ad ops methods. Many have fallen into the pattern of simply doing things as they have always been done.
Adweek
FEBRUARY 24, 2023
To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee (DEC) has released a film featuring Ukrainians still living in their country reciting the lyrics to the song of hope "You'll Never Walk Alone." The DEC brings together 15 aid charities from the U.K.
AdExchanger
FEBRUARY 21, 2023
There was hot ad tech legal drama in the Gem State this week. A judge in Idaho is likely to rule that the Federal Trade Commission’s case against Kochava can The post The FTC’s Case Against Kochava May Be Allowed To Proceed – With Some Tweaks appeared first on AdExchanger.
Marketing Tech News
FEBRUARY 24, 2023
More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%).
Ad Monsters
FEBRUARY 24, 2023
As Americans, we’ve all heard the expression of pulling yourself up by your bootstraps. The phrase emphasizes upward mobility without much outside help and is a long-held standard of the American dream. It centers the individual to gain success on their own. Cedric J.
Adweek
FEBRUARY 23, 2023
IPG's Mediabrands won Geico's business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence's estimates, it spent $1.38 billion last year on measured media.
AdExchanger
FEBRUARY 21, 2023
Can the digital ad industry’s signal-loss pain be Experian’s gain?
Basis
FEBRUARY 23, 2023
First off, let us provide a quick disclosure: This blog post was written by a human. It’s a bit crazy to think that, just a few months ago, no such statement would have been necessary.
Ad Monsters
FEBRUARY 22, 2023
The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends.
Adweek
FEBRUARY 21, 2023
Two-time Academy Award-winning actor and James Bond bad guy Christoph Waltz is leading a content series for insurance and asset management giant Allianz.
AdExchanger
FEBRUARY 22, 2023
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother? The post Why Do Buyers Even Need Seller-Defined Audiences? appeared first on AdExchanger.
Digiday
FEBRUARY 22, 2023
The popularity of content creators and social commerce is increasingly driving momentum for livestream shopping — sort of an update on the QVC days of shopping channels. But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon.
VideoWeek
FEBRUARY 21, 2023
Barb will expand its reporting to include YouTube and other “fit-for-TV content” on video-sharing platforms, the UK measurement body announced this morning.
Adweek
FEBRUARY 23, 2023
The rumors are true: Discovery+ will remain a standalone service ahead of the upcoming consolidation of the smaller streamer and HBO Max. For those that have Discovery right now, the churn is very low, and it's profitable," Warner Bros.
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