Sat.Feb 18, 2023 - Fri.Feb 24, 2023

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Ukrainians Recite ‘You’ll Never Walk Alone’ Lyrics in UK Donation Drive

Adweek

To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee (DEC) has released a film featuring Ukrainians still living in their country reciting the lyrics to the song of hope "You'll Never Walk Alone." The DEC brings together 15 aid charities from the U.K. to raise funds in times of crisis.

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Five Ways Artificial Intelligence Will Impact Ad Agency New Business

Fuel Lines

Artificial intelligence (AI) can make business development easier and efficient. Artificial intelligence (AI) offers a wide range of benefits across a variety of industries and applications. Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation.

Agency 263
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3 reasons why your dev team is slow

The Ad Tech Blog

I’ve worked with enough founders to have a significant sample of the worst mistakes I’ve seen them make. I’m not going to share with you the textbook ones: not having a process, the right tools, training materials, etc. On my list, I will focus on those mistakes that are 100% on the founders, especially those who are non-technical and need to hire a developer to build a product.

Marketing 203
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The Impact of Broken Links on User Experience and What to Do About It

Ad Rants

It can be frustrating when you're looking up some information or a product, and your browser brings up a broken link message instead of taking you directly to the desired destination. Nobody likes dealing with broken links on their website, especially if they affect the user experience negatively. As a business owner, you need to keep in mind that users hate them, too.

SEO 179
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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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Views on Instagram Reels Fall as Platform Course Corrects to Images

Adweek

For more than two years, Instagram has been rebranding itself as a video platform, pushing short-form video format Reels in an effort to expand beyond its roots as a photo-sharing app and compete with TikTok. Creators, brands and publishers duly changed their tactics, adopting video strategies to stay relevant as their typical content no longer.

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Introducing the Sustainability in Advertising Guide 2023

VideoWeek

Today we’re delighted to be launching the Sustainability in Advertising Guide 2023. You can download your free copy here. Sustainability has risen up the ad industry’s agenda in the last few years, as it’s become increasingly unavoidable how urgently media and advertising – like every other industry – needs to work towards true sustainability.

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Why This Streaming Platform Decided To Work With Fewer Tech Partners

AdExchanger

The supply-path optimization trend is catching on with video publishers. The post Why This Streaming Platform Decided To Work With Fewer Tech Partners appeared first on AdExchanger.

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MikMak Goes Global With Acquisition of Swaven

Adweek

MikMak is going global. The U.S.-based ecommerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based ecommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.

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3 best practices for B2B ABM marketers

Martech

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digita

Marketing 113
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Five Of The Must Underrated Modern-Day Marketing Skills

Martech Series

Marketers and martech: at a time when martech is considered to be the basis of everything that’s connected to marketing, it is crucial for marketing leaders to look for certain skills in their marketing teams (or boost existing skills) to adapt to an ecosystem that is widely digital-first and inspired by the use of various tech and martech. With martech at the core of marketing in the modern-day ecosystem, what matters most is not the use or adaption of ‘’too many’’ marketing technologies, but,

Marketing 110
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Silk gives nepo babies milk mustaches to boost plant-based alternative

Marketing Dive

Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.

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RPA Journeys Through Santa Monica’s Black History With Unapologetic Walking Tour

Adweek

Santa Monica, Calif. is a predominantly white city, but it was once home to the thriving Black community of Belmar, which was established during the Great Migration but destroyed in the 1950s to build the Santa Monica Freeway and Santa Monica Civic Center. Indie agency RPA, which has been based in Santa Monica for more.

Agency 294
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5 reasons why marketers should consider TikTok for B2B

Martech

The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report.

Marketing 112
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Not United Kingdom …

Rob Campbell

Recently a mate sent me a photo and – quite frankly – I’m all kinds of obsessed with it. Look at it. LOOK AT IT!!! How amazing is that?! I have no idea how they could capture so much in one frame, but they did. Everywhere I look there’s an image that makes me go, “WTF?” … from the travel agents, that seems the most misplaced shop in the history of misplaced shops, through to that guy in the top window seemingly relieving himself on the people below.

Education 107
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Supply-Path Optimization Is Guiding Video SSP Strategy

AdExchanger

The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges. The post Supply-Path Optimization Is Guiding Video SSP Strategy appeared first on AdExchanger.

Media 106
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CMOs, Here’s How to Lead Your Companies Through Permanent Change

Adweek

We are living in an era of permanent change. What's relevant to your customer today may be in their rearview mirror tomorrow. Sweeping shifts brought on by emerging technology, geopolitics, economic headwinds and a global pandemic have created both constant turmoil and opportunity for marketers. Indeed, not since the dot-com era have the stakes of.

Marketing 294
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How AI can help your marketing right now

Martech

Artificial intelligence promises a bold new future but seems to be flailing in the present. Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for their mistakes than their milestones. But AI is a lot more than those two. Its successes are all around us, we just haven’t been aware of them. Do you use Grammerly? That’s AI. When Gmail finishes sentences for you, that’s AI.

Marketing 112
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Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy

Smart Insights

Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They … The post Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy appeared first on Smart Insights.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Big Story: The Supreme Court Takes On YouTube Algorithms

AdExchanger

Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC. The post The Big Story: The Supreme Court Takes On YouTube Algorithms appeared first on AdExchanger.

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Gritty, Hoagies and Jawn: Oatly Goes Philly-Centric to Launch Plant-Based Cream Cheese

Adweek

A man dressed in a period-perfect Benjamin Franklin costume--identified as an "affordable impersonator"--tastes a new product and declares it "actually not that bad.

Food 294
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Only 25% of marketers report having all the data needed for personalization

Martech

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Further, only 19% strongly agreed that their technology is up to the job. The data on data isn’t all bad. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts.

Marketing 109
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Evocalize Introduces EVOLVE Artificial Intelligence, the Next Evolution in Digital Marketing

Martech Series

Evocalize , the provider of industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce the launch of EVOLVE, a new artificial intelligence layer applied to its Collaborative Marketing Platform designed for franchises to save time, maximize efficiency, and improve ROI on local digital marketing initiatives.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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52% of Americans Do Not Have a Cable Subscription

MNTN

According to a recent report from Samba TV, the number of Americans who no longer pay for cable TV has reached 52%. This shift is partly due to broadcasters moving their content off of traditional broadcast TV and onto streaming services. NBCUniversal has been at the forefront of this shift, with much of their content now available exclusively on Peacock.

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Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials

Adweek

As brands experiment with recent advances in generative machine learning, one of the nation's biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence. Spectrum Reach, the ad sales arm of cable giant Charter, is rolling out a new tool that will pull information and.

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How bias in AI can damage marketing data and what you can do about it

Martech

Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because they are at the heart of the artificial intelligence which is built on them. Marketers rely on AI systems to provide neutral, reliable data. If it doesn’t, it can misdirect your marketing efforts.

Marketing 102
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Why This Streaming Platform Decided To Work With Fewer Tech Partners | AdExchanger

Unruly

Direct paths simplify the selling process. With a full purview into Amobee demand, the Unruly SSP can help publishers package their inventory as a managed service. Future Today now uses Unruly to bundle supply into programmatic guaranteed and PMP deal IDs for Amobee, “which is a first for us,” Shkolnik said. Managed service revenue is a new revenue stream for Future Today, she added.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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TikTok’s engagement rate soars above the competition

Marketing Dive

Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ.

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DEI Action Is In, and Diverse Media Needs More Budget Share

Adweek

In the pantheon of tried and true attention-grabbing content, the "in and out" list has stood the test of time. Who among us can resist these curated compendiums of where we have been and where we are going? Sure, sometimes the balance between pithy and pragmatic, aspirational and actionable is a bit off, but occasionally.

Media 278
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HubSpot’s January 2023 releases: The manager’s guide

Martech

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: Create custom goals based on any property Build custom reports using marketing email analytics (beta) Use HubSpot Subscriptions with free trial offers Add a terms of service link to HubSpot Payments Schedule meetings faster using calendar view Get a more complete view of customer inter

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10 Best Consent Management Platforms (CMPs) in 2023 |(Definition & Guide)

AdPushup

Today, we’re here to talk about the Consent Management Platforms and why you should pay attention to them. As we enter an era of increased data regulation and consumer awareness, businesses must take data privacy seriously. GDPR and CCPA laws require organizations to obtain explicit user consent for data collection and processing. That is where [.

GDPR 98
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.