Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials

The cable giant sees AI as a way to lure brands without the means to advertise otherwise

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As brands experiment with recent advances in generative machine learning, one of the nation’s biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence.

Spectrum Reach, the ad sales arm of cable giant Charter, is rolling out a new tool that will pull information and images from the web and social media in order to create a video ad for a given business, complete with AI-generated copy and voiceover.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in