Fuel Lines

APRIL 26, 2019

Brian Morris/Brad Ball, the Silver Advertising Agency. Developing your personal brand is one of the best investments you can make for new business. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand story is as essential, or even more so, than the agency’s brand.

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Agency Communications Audience Media 233

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APRIL 25, 2019

Some years ago I was running a workshop in New York. Of the 12 or so people there, only two were men, one of whom was quite opinionated. During a discussion (which he was dominating) I said ‘ok, ok- let’s hear what the girls think’, deafening silence. Eventually one of the women told me she.

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Advertising Media Agency 94

Gods of Advertising

APRIL 22, 2019

Crazy good… Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart of what we do, and can do, for our clients. Most of you know what I’m talking about. For those unawares, a manifesto (aka mantra or anthem) is the bringing to life in words the highest and most noble aspirations of its subject.

Advertising 68

Advertising Marketing 68

AdPulp

APRIL 22, 2019

Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing […]. The post Be the Star of Your Own Story with Coca-Cola and Marvel appeared first on Adpulp.

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Marketing Food 63

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

APRIL 25, 2019

As issues relating to brand safety become ever-greater concerns for advertisers, a number of brand safety tools have come out in the market purporting to address these woes. But can these solutions and management platforms actually protect your brand and ensure no poor ad placements? Unfortunately, there are a lot of tools out there that claim to be able to keep your brand safe but won’t actually be able to.

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Viewability Ad Tech Advertising Marketing 52

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APRIL 23, 2019

If you haven’t taken an artfully staged flat lay shot of your food before you eat it, then you haven’t really experienced the meal. So it goes for a generation of foodie Instagrammers who think nothing of holding up proceedings in restaurants and homes to make sure they get the perfect pre-prandial post. Belgium’s Bru.

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Food Agency Advertising 88

AdPulp

APRIL 20, 2019

How does a 49-year old sandwich chain appeal to today’s on-the-go diner? Unlike a man of this age, the restaurant can’t go out and buy a Porsche. At Schlotzsky’s, true reinvention is the order of the day. Schlotzsky’s has been converting its Atlanta stores to Schlotzsky’s Austin Eateries since 2016, and the citywide transformation will […].

Food 53

Food 53

InMobi

APRIL 23, 2019

Is there one central industry-wide brand safety definition within the ad tech space that all digital advertisers must follow? Unfortunately, the answer is no. While there are certain ad placements that are deemed less than ideal by just about all digital marketing pros out there, there’s also a lot of gray areas and nuance when it comes to what brand safety includes and excludes within the realm of programmatic advertising.

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Marketing Viewability Food Ad Tech 52

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APRIL 25, 2019

Ribena’s new campaign features a blackcurrant grower called Andrew Berry talking about himself as a blackcurrant artist, trimming leaves like a sculptor, and holding a blackcurrant between his fingers like a priceless object. The ads end with the line ‘Blackcurrant artistry since 1938.’ What’s going on here? What does it tell us about ‘repositioning’ –.

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Agency Advertising 74

All About Advertising Law

APRIL 25, 2019

Thought that the FTC and California planned to cool off on enforcing trial and subscription programs? Think again. The FTC and California continue to bring these actions with alarming regularity. For those of you who haven’t been tracking these issues, last year California’s Automatic Renewal Law was amended to tighten the restrictions on continuity programs.

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Advertising 40

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Advertising

AdPulp

APRIL 21, 2019

Heineken is the latest in a long line of brands moving creative production to in-house teams. Campaign US reports that the Dutch beer maker is busy building an in-house content hub at its American headquarters in White Plains, New York. View this post on Instagram Start your weekend with an instant spark(le). #OpenYourWorld A post […]. The post The Need for Better, Faster, and Cheaper Branded Content Continues Unabated appeared first on Adpulp.

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Food 48

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. On the monetization front, in-app advertising remains ascendant. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising.

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Header Bidding Click Through Rate A/B Testing Ad network 40

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APRIL 25, 2019

By Jonathan Conway McDonald’s has partnered with Talon Outdoor and OMD UK on a new approach to Out of Home audience targeting which has increased visits to its restaurants across major cities. Since January 2019, McDonald’s has used Talon’s proprietary Out of Home data management platform (ODMP) technology to deliver advertising campaigns which promote the.

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Data Management Platform Audience Advertising Media 69

AdGlow

APRIL 25, 2019

Digital Media Lab Photo by Juliana Malta on Unsplash

Advertising 52

Advertising Media Marketing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

APRIL 24, 2019

Sophie Russell is a senior planner at Brave. Desert Island Ads At Brave we are drawn to the braver ads. Not just brave through wacky creativity, but brave enough to challenge a category and comms status quo.

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Agency Advertising 63

More About Advertising

APRIL 23, 2019

A Reddit post telling the story of an agency that got its client fired was picked up by Adweek’s Agency Spy. The anonymous writer says he works at a “big” agency, and his story involves the agency’s biggest client, who they nicknamed “Baseball Dad” because he was “the type of neckless marshmellow who gets wasted.

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Agency Finance Advertising 63

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APRIL 24, 2019

Omnicom Media Group’s Drum agency has been appointed by B&Q owner Kingfisher as its global social content agency. Kingfisher also owns Screwfix, Castorama, Brico Depot and Koctas. Kingfisher has been shutting stores in France and pulling out of some other European countries. Drum will work at a global and local level with main brand B&Q.

Media 63

Media Agency Advertising 63

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APRIL 25, 2019

To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and Walmart-owned Asda, saying: “It’s our responsibility to protect the millions of people who shop at Sainsbury’s and Asda every week. Following our in-depth investigation, we have found this deal would lead to increased prices, reduced.

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Marketing Finance Agency Advertising 55

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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APRIL 25, 2019

Would you adam&eve it, a bummer from Volkswagen. But actually it’s not the cultured academy in Paddington but DDB Berlin for VW’s new T-Cross, presumably a sign that VW’s T-Roc is starting a family. How many brands does VW need? Starring Cara What’s-her-name and some seeming lookalikes. VW has just finished reviewing all its creative.

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Finance Advertising 55

More About Advertising

APRIL 24, 2019

Nice work if you can get it: WPP CEO Mark Read is expected to garner £3.7m in pay and bonuses for 2018 (a big chunk being a bonus for his former role as joint COO.) While ousted boss (and WPP founder) Sir Martin Sorrell is reckoned to be on track to gain a further £15m.

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APRIL 24, 2019

Newly-formed political entity The Independent Group, consisting of a handful of Remain-supporting refugee MPs from Labour and the Tories, hasn’t exactly got off to a flying start. For the time being at least it’s known as Change UK as the electoral authorities don’t like TIG. Furthermore the Electoral Commission has rejected its first stab at.

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Agency Advertising 55

More About Advertising

APRIL 23, 2019

Droga5 London, like its big brother in NYC, believes in going the extra mile and it’s certainly doing that for new client Barclaycard. Barclaycard targets small businesses, among others, and it’s introducing a Repayment Calculator – ostensibly to helps its customers pay less interest, not usually top of mind with credit cards. You have to.

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Agency Advertising 55

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

APRIL 23, 2019

Here’s a jaunty number from TK Maxx – unusual for the embattled UK high street these days – featuring some potential customers who find the TK Maxx palace of varieties experience unaccountably daunting. But, as in all the best musicals, the chorus comes to their rescue – with assertion rather than logic admittedly. Brave in.

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Agency Advertising 55

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APRIL 23, 2019

Bartle Bogle Hegarty has created a new campaign for Refuge to raise awareness of the stastic that 90 per cent of domestic abuse is witnessed by children. The short film shows a boy covering his eyes and counting, but he’s not playing hide and seek – he is distracting himself from the abuse going on.

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Agency Advertising 55

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APRIL 23, 2019

Thought that picking up women on buses was frowned upon in the Me Too era, not so by Bancontact’s Payconiq mobile banking app in a new campaign from Boondoggle. Old habits die hard, even in app-driven mobile banking. More diverting than most in the category. MAA creative scale: 6.5.

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Agency Advertising 55

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APRIL 24, 2019

If proof were needed that ad agency staff are more stretched than ever, the IPA’s latest census is here with the numbers. There are fewer people working at IPA agencies than there were a year ago, and the drop in staff numbers has been at the expense of creative agencies, who have cut their numbers.

Agency 53

Agency Media 53

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

APRIL 26, 2019

Timing is all, as they say, and just as WPP has announced some pretty grim first quarter trading numbers former CEO Sir Martin Sorrell’s S4 Capital has chosen to announce two new acquisitions: “food and liquids studio” Caramel Pictures and São Paulo-based programmatic consultancy ProgMedia. WPP first though. Revenue less pass-through costs in Q1 2019.

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Food Finance Media Agency 51

More About Advertising

APRIL 26, 2019

Piers Newson-Smith is head of brand strategy at Direct Line Group. He was the architect of Direct Line’s ‘Fixer’ repositioning and led Green Flag’s 2017 brand relaunch. Desert Island (Boxset) Ads Somewhere in the grey area between what people care about in AdLand and in the real world, there’s a few campaigns that made people.

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Agency Advertising 51

More About Advertising

APRIL 26, 2019

Cadbury, which makes a chocolate-like substance for these definition-heavy days, is trying its hand at nostalgia for its new Darkmilk – which is a bit like its milk chocolate and plain chocolate, but isn’t. All clear? Anyway, agency VCCP is continuing its rather downbeat approach for the Mondelez brand, this time by exhuming Jason Donovan.

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Agency Advertising 45

AdGlow

APRIL 25, 2019

Digital Media Lab Photo by Juliana Malta on Unsplash.

Advertising 52

Advertising Media Marketing 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.