Smart Insights
JANUARY 2, 2024
How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the … The post Digital advertising trends: Cookieless advertising is coming, are you ready for it?
Adweek
JANUARY 3, 2024
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. On Jan. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.
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AdExchanger
JANUARY 4, 2024
New Year’s resolutions were made to be broken. But on Jan. 4 – today! – after multiple delays and deadline extensions, Google finally disabled third-party cookies for 1% of randomly selected Chrome users globally, which is the first step in its plan to fully phase out third-party cookies in its browser by the end of this year. […] The post And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome appeared first on AdExchanger.
Martech
JANUARY 3, 2024
Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
JANUARY 2, 2024
Welcome to 2024. Back to work, here we go. So it’s Productivity Week on the blog. Productivity is the measure of the output (value) we get for the time or money we spend. Two hats for productivity: When I’m clearing my inbox, responding to comments in a doc, cooking lunch–these are chores. Chores are the backbone of industrial productivity.
Adweek
JANUARY 5, 2024
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines, with the sheer number of games becoming a particular sticking point. The 2023-24 season boasts a whopping 43 bowl games, with many.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 4, 2024
Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context.
Seth Godin
DECEMBER 31, 2023
For some fortunate 17 year olds, the end of the year is the day for a momentous decision, one that’s largely out of the comfort zone of a 17 year old. A four-year college education in the US can cost nearly half a million dollars once we count the expenses and foregone opportunities that go with it. It can shift our persona, our learning and most of all, the systems we live in for the rest of our lives… One way to make a complex decision of this magnitude is to relentlessly make it s
Adweek
JANUARY 3, 2024
Public perception can make or break a company. It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially.
AdExchanger
JANUARY 3, 2024
If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will really dive in. Today, marketing leaders are either implementing (29%) or piloting (7%) generative AI in their organizations, according to Nicole Greene, a VP analyst at Gartner. In the next six to 12 months, however, […] The post Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI appeared first on AdExchanger.
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Martech
JANUARY 4, 2024
Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce.
Ad Monsters
JANUARY 4, 2024
Are marketers crying over their keyboards or getting on with the business of advertising? After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Today, Google has implemented Tracking Protection for 30 million Chrome users, or about 1% of its user base.
Adweek
JANUARY 5, 2024
Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June 2023 for work previously covered by Publicis' Saatchi & Saatchi. The review honed in on agencies that could help.
AdExchanger
JANUARY 2, 2024
Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023, the marketing industry added sustainability to its list of talking points. In 2024, marketers and their partners will work on measurement standards and move toward accountability. “There’s been so much talking,” said Claire Gleeson-Landry, head […] The post Expect Less Talk, More Action And Ad Industry Sustainability Standards In 2024 appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JANUARY 5, 2024
Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential is unlimited. This is both exciting and concerning. It forces us to think about the potential in terms of actual processes right across the marketing function.
Seth Godin
JANUARY 1, 2024
My friend Jason points out that this might be where your heart is. What would have to change for you to actually follow the wandering and make it real? Or for your mind to choose to wander somewhere else? Somewhere you’re already going.
Adweek
JANUARY 4, 2024
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. With an estimated spending power of $360 billion and an increasing sphere of influence (41 million Gen Zers will be eligible to vote in the 2024 U.S. elections), it's little wonder brands are keen.
AdExchanger
JANUARY 2, 2024
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much. Cookie deprecation was “a really hot topic a year and a half or so ago,” said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce-focused agency. But now “I don’t hear it […] The post First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JANUARY 2, 2024
There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities. Now we will see how marketers can also ensure this data flows automatically and as quickly as possible throughout the appropriate martech platforms, without skimping on data q
More About Advertising
JANUARY 3, 2024
While we’re waiting for AI to destroy the world (well some people think it might) it’s oddly reassuring to see an enterprising agency making some money from it (probably quite a lot) in the meantime. Spanish agency Clueless has shown itself anything but by inventing model/influencer Aitana Lopez who’s already followed by 200,000 on Instagram. … The post Building your own influencer is the new business opportunity – Aitana shows the way first appeared on More About Adverti
Adweek
JANUARY 2, 2024
This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events including the Paris Olympics. So it's kicking things off with a bang, with a rare campaign touting its portfolio of beverages including Diet Coke and Honest Juice. The hero spot was inspired by Hulu's hit.
AdExchanger
JANUARY 3, 2024
Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server. Amazon initially disclosed its plan to sunset the ad […] The post Bye-Bye Sizmek!
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Chief Martech
JANUARY 1, 2024
Welcome to 2024! I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms.
Martech
JANUARY 4, 2024
TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions. The graph uses AI to cluster identifiers into individuals and households and evaluate the strength of the resulting profiles.
Adweek
JANUARY 4, 2024
Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as "content." That reductive, catch-all term that means everything and nothing, and is touted by so many as the way to "connect with an audience" and "build community" (a couple more buzzwords there for you). That's not to say.
AdExchanger
JANUARY 3, 2024
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange. Even though programmatic still “plays second fiddle” to direct deals, more advertisers turn to programmatic because it’s a cost-effective way to target and attribute ads without sacrificing scale, said […] The post Programmatic CTV Will Hit Puberty In 2024 appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
DECEMBER 30, 2023
We evolved to be wary of change. Our attention is limited, new things can be a threat and the status quo feels comfortable. As a result, we spend a lot of time and energy being afraid (and arguing about) the upcoming changes in our lives, but almost no time at all thinking about the things we’re used to. A decade from now, people will look back on things we do now and view them as dangerous, foolish or selfish.
illumin
JANUARY 4, 2024
E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Black Friday weekend saw record sales in 2023. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. Sales growth returned to pre-pandemic levels for Black Friday 2023, with discounts drawing in shoppers and persuading them to loosen their purse strings. eMarketer reports that approximately 72% of holiday
Adweek
JANUARY 2, 2024
In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8% growth in the "miscellaneous" category. This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are.
AdExchanger
JANUARY 4, 2024
MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry still struggles to classify what counts as CTV and what doesn’t. The post MediaWallah Is Trying To Clean Up Messy CTV Identity Data appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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