More About Advertising
JUNE 17, 2019
There may be a trade war between the US and China and the prospect of a shooting one in the Gulf but advertising – as a whole – seems to motor along. Interpublic’s Magna is forecasting that global ad revenue will increase for the tenth consecutive year in 2019, up five per cent to reach.
illumin
JUNE 20, 2019
It’s time to say goodbye to manual audience segmentation. For starters, it sets buyers up for inefficient and ineffective campaign management. Buyers need to cherry-pick from innumerable audience attributes, across many data sources, to build segments. They also need to manually track and analyze performance (an incredibly slow process), then make manual adjustments.
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AdPulp
JUNE 19, 2019
Gimme shelter from economic doom. It’s just a shout away. According to Rolling Stone, when fans arrive at each venue for the Rolling Stones’ upcoming U.S. tour, a bus manned by the Alliance for Lifetime Income will greet them outside the stadium. The Alliance is the sole sponsor of the Stones’ “No Filter” tour, which […]. The post The Stones Want Their Fans To Do Some Financial Planning appeared first on Adpulp.
InMobi
JUNE 20, 2019
Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing and advertising, and as major brands begin releasing their own mobile apps, they have much to learn from the mobile gaming space.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JUNE 18, 2019
Chrissy Teigen is one of the funniest, sarkiest people on Twitter. The celebrity wit, author, and wife of John Legend, once tweeted: “I always have a note in my pocket that says “John did it” just in case I’m murdered because I don’t want him to remarry.” Teigen is at Cannes this year but sadly.
Admixer
JUNE 19, 2019
Now ad networks owners can target approved Header Bidding DSPs partners and bring more efficiency in programmatic trading. We’re glad to announce the rollout of a new feature for Admixer.Network owners – Header Bidding demand. With this update ad network owners now have a new opportunity to leverage the full potential of Header Bidding to […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JUNE 18, 2019
In March of 2019, the IAB released app-ads.txt , Authorized Digital Sellers for Mobile Apps. App-ads.txt is a repository of authorized sellers that publisher hosts in their developer website to prevent unauthorized selling of their inventory. If you haven’t implemented app-ads.txt yet, read our blog to find out more about how app-ads.txt works.
More About Advertising
JUNE 20, 2019
Amid all the noise and nonsense of the three-ring buzzword circus that is the Cannes festival, it’s nice to get away from it all and check out what the creatives keep telling us the whole event is supposed to be about – the work. Top awards contenders are on display in the basement of the.
All About Advertising Law
JUNE 18, 2019
A new decision out of the Middle District of Florida may signal further erosion of the FTC’s authority to seek monetary relief as it sets forth a heightened standard of proof the FTC must satisfy to support its disgorgement calculation. In FTC v. Vylah Tech LLC , the court found Vylah Tech, a small tech company, liable for disseminating false and misleading information regarding its computers.
AdPulp
JUNE 17, 2019
It’s 2019, but it in many parts of the U.S. it could be 1919 again. A woman’s right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some […]. The post Warriors for Women Launch New Campaign; Cast of The Handmaid’s Tale Adds Support appeared first on Adpulp.
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InMobi
JUNE 17, 2019
A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. Having released the ads.txt file with a similar goal in 2017, a question that naturally arises is what makes sellers.json different from ads.txt?
More About Advertising
JUNE 17, 2019
Diet Coke is launching some new flavours with a campaign by McCann – and no expense has been spared. Saves everyone’s time. A nearly perfect ten. (but it’s only ten seconds.) MAA creative scale: 7.
All About Advertising Law
JUNE 17, 2019
These days, Big Tech is Big News. While federal lawmakers have recently turned their attention to tech giants and their market power—and launched a broad antitrust probe to boot—a recent decision out of the D.C. Circuit may offer these companies some respite (for now). In a case that pitted fourteen locksmith companies against three tech giants, the appeals court ruled that the safe harbor protections under Section 230 of the Communications Decency Act (“CDA”) applied to shield the t
AdPulp
JUNE 20, 2019
Ad people love to gaze into crystal balls. You might say it’s an occupational hazard. Dave Morgan, CEO of Simulmedia, believes that small and mid-sized regional independents are reasserting themselves. He claims, “Many are no longer just winning business with regional accounts, but are winning big engagements with big marketers, proving that “scale” as preached for […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
JUNE 20, 2019
A lot of websites have a confusing structure. Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. This can be frustrating for your visitors and difficult for Google to index. Today I will walk you through a strategy to improve your website structure, which can help you improve your search rankings and increase revenue from the same number of visitors.
More About Advertising
JUNE 17, 2019
It’s Cannes week of course and we can expect a number of announcements from agencies and others, many designed to show what good citizens they are. WPP has signed up for the New Plastics Economy Global Commitment, led jointly by UN Environment and the Ellen MacArthur Foundation, aimed at creating a “circular economy” for plastic.
InMobi
JUNE 18, 2019
Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This puts them in a bind, as revenues stagnate and impact the overall business model. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.
AdPulp
JUNE 16, 2019
Ann Mukherjee is chief global commercial officer at SC Johnson. Formerly, she was President, Pepsico Global Snacks and Chief Marketing Officer, Frito-Lay North America. She’s a fast-talking client who understands what it takes to build brands. This is a quick, insightful video. Let’s hear what she has to say. Like many accomplished people Mukherjee speaks her […].
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
JUNE 18, 2019
According to Career Builder's latest report, 63% of businesses within the U.S. planned to hire full-time employees within the last year. However, many of these companies have also noted that it is a struggle to fill these positions due to low unemployment rates. Your approach to hiring needs to be top-notch in order to capture the attention of truly qualified talent.
More About Advertising
JUNE 18, 2019
London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and poor work-life balance are usually blamed for adland’s travails but Impero’s respondents put forward other.
More About Advertising
JUNE 17, 2019
In stark contrast to McCann’s new Diet Coke adlet, Pepsico and AMV BBDO have re-united Paul Rudd and Michael Pena (who starred in Ant-Man in 2015 – no, me neither) in a big budget astronaut number. You kind of know what’s coming but it’s a fair example of ads-as-entertainment. MAA creative scale: 6.5.
More About Advertising
JUNE 19, 2019
Rachel Forde is UK CEO of media agency UM and a Cannes Media Lions jury member. This year was my first time on the judging panel for the Cannes Lions. Some three hundred award entries later, I realise why many consider it to be a full-time job in itself. It’s an opportunity to see the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 19, 2019
P&G is making waves at this year’s Cannes Lions, with chief brand officer Marc Pritchard in the driving seat again, calling on the ad industry to “lead disruption by joining forces with other creative worlds.” In so doing it has announced a number of new partnerships including one with singer-songwriter John Legend. Another is with.
More About Advertising
JUNE 17, 2019
Shnoosee Bailey is executive creative director of HeyHuman. Prior to HeyHuman she was ECD at Saatchi & Saatchi X and creative director at Publicis Dialog. My Top Tips for Cannes Once again, we’ve seen some impressive work from the industry this year and competition will be fierce. I have included two-sure fire winners and two.
More About Advertising
JUNE 17, 2019
Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy. Here’s its in-house effort: created, filmed and starring P&G employees it seems. Which is obviously cheaper and quicker than using an agency. It may also be a useful insight into the kind of ads (some) clients want. Wonder who the fierce-looking.
More About Advertising
JUNE 18, 2019
Wieden+Kennedy’s ‘Dream Crazy’ campaign for Nike featuring US football player Colin Kaepernick won the first of what may be a number of Grand Prix at the Cannes International Festival of Creativity. Outdoor jury president John Patroulis said the Nike work set a high bar that no other piece proved capable of reaching or surpassing. “It.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JUNE 21, 2019
Much chatter about “purpose” at Cannes so it’s nice to see something awarded that actually does good. Microsoft Xbox’s Adaptive Controller campaign for people with disabilities debuted at the Super Bowl, courtesy of McCan New York. And it’s picked up a deserved Grand Prix in the Brand Experience and Activation category.
More About Advertising
JUNE 21, 2019
S4Capital may still be a nut (it varies) according to boss Sir Martin Sorrell but it’s a nut with a considerable global reach. Now the owner of MediaMonks and programmatic media company MightyHive is expanding into Australia with a conditional deal to buy Melbourne’s BizTech, described as a marketing and customer experience specialist. BizTech employs.
More About Advertising
JUNE 21, 2019
Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital. Ocean chief development officer Steve George says: “Ocean’s collaboration with Esprit Digital and Samsung UK.
More About Advertising
JUNE 20, 2019
Leagas Delaney is launching a new upscale chocolate brand Firetree, described as “vegan-friendly volcanic chocolate,” which seems to tick most boxes. Firetree beans are grown on volcanic slopes. The agency is also an investor in the brand which was launched at Taste of London this week. Firetree secured nearly £1m in investment from the Foresight.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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