Martech

JULY 31, 2023

The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. How bad is this for TV ad revenue? Ad revenue is already slipping from talk shows, soap operas and sitcoms, a category that makes up 9% of the $26 billion in TV ads overall, according to a study taken in June, before the actors’ union SAG-AFTRA went on strike, by ad sales intelligence company Media Radar.

MarTech 82

MarTech Media Advertising Marketing 82

Adweek

AUGUST 2, 2023

Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city's new transplants helping it grow. Rochon has joined independent agency Hothouse as its evp, head of creative, moving across the country from Los Angeles, where he was CEO and chief creative officer at Kastner & Partners, heading up creative.

Agency 246

Agency 246

The Ad Tech Blog

AUGUST 2, 2023

You’re a startup founder or a team lead, your brain buzzing with the day’s tasks. You look across the virtual room (a.k.a, your Slack channel), and there’s a creeping silence. An engineer hasn’t updated their progress in hours. Panic seizes you as you wonder: “ Is this person working? ” But your well-intended check-in turns into a three-hour Zoom marathon.

Communications 244

Communications 244

MNTN

AUGUST 4, 2023

All of the key Connected TV metrics—including time spent and user numbers—are on the rise, according to a new article from Insider Intelligence. And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. Future ad spend projections are even more astounding, with the CTV ad market expected to soar nearly $13 billion higher in 2024 than it was in early 2020.

Advertising 98

Advertising Audience Media Marketing 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

AUGUST 3, 2023

Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory for a song. The post The Big Story: We’re Going On A Treasure Hunt appeared first on AdExchanger.

Advertising 98

Advertising 98

Adweek

AUGUST 2, 2023

In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. "I don't though cuz I don't even know yall," was the response, making it clear that she is not interested in rewarding and reciprocating endearment. The Grammy-winning singer presented the ultimate rejection of an intense parasocial.

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MNTN

AUGUST 3, 2023

Long gone are the days when everyone watched their favorite shows and sports through their cable subscriptions, thanks to the rise of streaming TV ( a subject we have been tracking for years ). At the beginning of this year, 2.3 million US households canceled their cable subscriptions—bringing the percentage of households with cable to its lowest penetration in three decades.

Finance 98

Finance Entertainment Advertising Media 98

AdExchanger

AUGUST 3, 2023

In just two years, Triple Whale became a popular tool for Shopify merchants and social-based ecommerce sellers. But it did so by getting its data visualization and analytics service into The post Will Triple Whale Continue To Be A Popular Analytics Vendor If It Makes Money? appeared first on AdExchanger.

eCommerce 98

eCommerce 98

Adweek

JULY 31, 2023

While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help people decide on a bigger purchase: residential solar. Working with sustainability expert and content creator Shelby Orme, also known by her social handle @Shelbizleee, SunPower wants.

Marketing 237

Marketing 237

Playwire

AUGUST 3, 2023

Key Points To accurately troubleshoot changes to your CPMs, you’ll first need to analyze and compare both your fill rate and eCPM rates. There are several factors that can impact your CPMs, including the type of device the ads are being viewed on, the geographical breakdown of your website's traffic, your viewability, and your click-through rate. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.

Click Through Rate 97

Click Through Rate Fill rate Viewability 97

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Advertising

Martech

AUGUST 1, 2023

It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.

Marketing 97

Marketing Healthcare MarTech Communications 97

AdExchanger

AUGUST 3, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking. Confidence in CMO decision-making is down. Yet the demands on The post Will The Real CMO Please Stand Up?; A Little Search Goes A Long Way appeared first on AdExchanger.

Ad Exchange 98

Ad Exchange Media Advertising 98

Adweek

AUGUST 2, 2023

To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch an augmented reality Snapchat Lens that turns people into a member of the Teenage Mutant Ninja Turtles. The TMNT Mutant Mayhem Lens uses.

Agency 233

Agency 233

Exchange Wire

AUGUST 1, 2023

StackAdapt, the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the EMEA market. StackAdapt has announced programmatic partnerships with Broadsign and VIOOH that will expand supplier inventory and [.] The post StackAdapt Expands DOOH Inventory by Onboarding New Partners for EMEA appeared first on ExchangeWire.com.

Advertising 97

Advertising Marketing 97

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.

Media 96

Media ROI MarTech Agency 96

AdExchanger

AUGUST 1, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe, You’re Down Meta may ask for specific consent to use data for advertising purposes in the EU, The post Europe Blocks Data Sharing To The US; America Blocks Data Sharing To China appeared first on AdExchanger.

Advertising 98

Advertising Ad Exchange GDPR 98

Adweek

JULY 31, 2023

Music and culture publisher Complex Media, a part of BuzzFeed Inc., debuted a marketing activation Monday that uses generative artificial intelligence to power an interactive chatbot that produces bespoke album covers to celebrate the 50th anniversary of hip-hop. The landing page, produced in partnership with Sprite, reflects advertisers' growing interest in being associated with the.

Media 232

Media Advertising Marketing 232

Exchange Wire

JULY 31, 2023

In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [.] The post 1-Year High for Roku Shares; Shopify Enhances Use of Generative AI appeared first on ExchangeWire.com.

Advertising 97

Advertising 97

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Playwire

AUGUST 1, 2023

Key Points Ad spending follows a rhythmic pattern that typically aligns with consumer habits such as peaking in Q4 due to the holidays. Yearly, quarterly, and monthly ad spending exhibit a sawtooth trend based on seasonal internet usage and user behavior. Daily and hourly spend patterns vary significantly based on a variety of factors including budgets, user engagement, attention spans, and geography.

Advertising 95

Advertising 95

AdExchanger

AUGUST 1, 2023

Brand and performance marketers don’t always speak the same language. But for language-learning app Duolingo, they are complementary. The post Organic Marketing Is Duolingo’s Lingua Franca appeared first on AdExchanger.

Marketing 98

Marketing 98

Adweek

AUGUST 3, 2023

Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy's and Lovebug want to swap animal protein for insects. "Our dogs eat the same thing every day. Swap it with a sustainable alternative, and.

Food 230

Food 230

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications.

MarTech 92

MarTech Marketing 92

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Seth Godin

JULY 29, 2023

Someone is going to end up with 10,000,000 followers. Someone is going to post the next viral TikTok. Someone is going to build a meme that spreads around the world. But it probably won’t be me and it probably won’t be you. Buying lottery tickets might be fun, but they’re a lousy investment.

Media 90

Media 90

AdExchanger

AUGUST 4, 2023

Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $100 billion overnight – and it did so with a major assist from its The post Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI appeared first on AdExchanger.

Advertising 98

Advertising Marketing 98

Adweek

JULY 31, 2023

Diners at the Jos? Andr?s hotspot called China Chilcano--a funky, neon-lit Peruvian restaurant in Washington D.C.--will be among the first in the U.S. to try cultivated meat beginning today. On the menu for foodies who were quick enough to snag the limited reservations, which sold out in four minutes: "Anticuchos de Pollo," grilled cell-cultivated chicken.

Marketing 228

Marketing Food 228

Martech

AUGUST 3, 2023

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names

Click Through Rate 91

Click Through Rate Affiliates MarTech Marketing 91

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Marketing Tech News

AUGUST 3, 2023

Four fifths of advertising professionals (81%) say they need to become more adventurous. That is according to the latest data from Bango, from a survey of 300 US and UK ad professionals working both in-house and agency-side. As they seek to be more “adventurous”, they’re also looking to diversify the data which informs their methods, with 83% saying.

Agency 88

Agency Advertising Marketing 88

AdExchanger

JULY 31, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer stat estimates current retail media advertising at more than $45 The post How Amazon’s Tough Bets Help Its Ad Biz; Can’t Spell YouTube Without “You” appeared first on AdExchanger.

Retail 98

Retail Media Advertising Ad Exchange 98

Adweek

AUGUST 4, 2023

Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to implement guardrails to help make invisible watermarking safer and more transparent. Meta's Instagram appears to be testing new notices to identify content created or modified by AI.

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Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. Where they differ is that recordings are a lot more difficult to parse than digital data. This made call analytics enterprise-level expensive. That’s changed and now they can be considered by businesses of all sizes.

Marketing 91

Marketing ROI MarTech Agency 91

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.