Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have

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JANUARY 17, 2020

James Bond likes his Heineken shaken not stirred – no that’s not right but 007 has changed a bit over the years. Now he swigs from a green bottle and it may even be non-alcoholic.

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AdPulp

JANUARY 11, 2020

When someone utters the words, “there are no new ideas,” he’s either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about […].

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Admixer

JANUARY 17, 2020

This week Google has announced its plans to get rid of third-party cookies in the Chrome browser by 2022. While this didn’t come as a surprise — the talks have been around for quite some time — the two-year timeline will bring a drastic change to the adtech industry. Why Renouncing Cookies Matters Since their […]. The post How Google’s Decision on Third-Party Cookies Will Impact the Industry appeared first on Admixer.Blog.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Single Grain

JANUARY 13, 2020

So you've come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it starts with a launch! Here's your detailed, most actionable checklist for launching a new marketing project (I recommend going through it while still building it, not after).

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JANUARY 14, 2020

Marketing budgets are up by 4%, if the IPA’s Bellwether Report is to be believed, as marketers relax their purse strings in response to the decisive result of December’s general election. Significantly, the quarterly dispatch records a rare increase for “main media” budgets, albeit by a modest 0.5%. Otherwise most of the growth comes, as.

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Marketing Media Ad Tech Agency 83

Smarty Ads

JANUARY 11, 2020

As the year 2020 approaches, marketers anticipate several changes in many areas of the ad tech industry. Some transformations might seem entirely new, while some took their start in recent years and will come to full power in 2020. To help you get prepared, we’ve created a list of the.

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Single Grain

JANUARY 17, 2020

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless omnichannel experience to better personalization, artificial intelligence opens up a lot of new possibilities.

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JANUARY 17, 2020

Alex Bogusky, one time adland wunderkind (‘Subservient Chicken’ and all that), is exiting CPB (Crispin Porter Bogusky as was), the MDC-owned agency he co-founded, after returning to the fold 18 months ago. CPB global CEO Erik Sollenberg says: “Alex will forever be a part of our agency’s culture and who we are as a company.

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AdPulp

JANUARY 15, 2020

When a client says that they’re targeting everyone, you know that can’t be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to […].

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Advertising

illumin

JANUARY 15, 2020

It’s always important to start a new year with a set of goals and digital advertisers are no exception! 2020 is lined up to be a landmark year for the industry so we compiled the top three digital trends to dominate. You can use this list for goal setting or simply to keep on the […]. The post Three Digital Trends to Dominate in 2020 appeared first on AcuityAds Inc.

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Advertising to Baby Boomers

JANUARY 17, 2020

A new year. A new decade. Nothing new. But here’s my prediction: It’ll be The Year of Tech. Keep Older Adults at Top of Mind, AARP CEO Urges Tech Industry 50-plus Americans spent $140 billion on technology in 2018, AARP report finds OK, Boomers: CES 2020 was more about you than ever January 15, 2020 by Kevin C. Tofel As always, any ‘tech’ for Baby Boomers is medical tech.

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JANUARY 14, 2020

Greenpeace has once again pulled in some major league acting talent for its latest film – a classic Aardman Animations production called “Turtle Journey,” which highlights the plight of the world’s oceans. Olivia Colman and Dame Helen Mirren have got together with Jim Carter from Downton Abbey and Bella Ramsey from Game of Thrones to.

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JANUARY 17, 2020

WPP is forming what it calls an “integrated delivery unit” called Outcomes which will employ a scarcely believable 5,000 specialists. It’s an offshoot of media agency Mindshare and some bits of performance agency Neo Media World. There’s also going to be yet another consultancy called Change. This one delving into “media transformation,” as you do.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

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JANUARY 15, 2020

The Mayor of London’s office is kicking off the first integrated advertising campaign to promote the launch of ‘London Power’, a new energy company available exclusively to Londoners. Every year residents in the capital spend an estimated £3.5 billion on gas and electricity household bills, yet London has some of the lowest rates of switching.

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JANUARY 17, 2020

Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented “This Girl Can” as more than marketing: it’s a movement. So, what about that “tampon string” moment? The Observer.

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JANUARY 17, 2020

Havas Media UK and Ireland CEO Matt Adams (below) is leaving to join digital agency Brainlabs as global MD. Adams is leaving on a high as the hitherto largely unremarked Havas Media has topped this year’s Campaign media agency new biz table – ahead of giants like MediaCom – with wins including Homebase and Dreams.

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JANUARY 16, 2020

Eagle-eyed observers of UK adland may have spotted that M&C Saatchi has had a few issues recently – an £11.6m hole in its accounts and the departure of Maurice Saatchi along with the non-execs – but nothing is impossible, as it used to say, and a big plank in its hoped-for recovery is the merger.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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JANUARY 16, 2020

KitKat has always been one of the JWT’s most famous clients, now owned by Nestle and, before that, the late lamented Rowntrees. But it isn’t JWT any more it’s Wunderman Thompson so it’s pretty important that the (fairly) newly-minted WPP agency gets off to a good start. Which it has with this press and poster.

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JANUARY 16, 2020

New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra acquired retail.

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JANUARY 15, 2020

Is SMS about to announce another deal? He seems to be implying he will in this short video from The Drum at CES 2020 (my, the boy gets around) with some of his S4Capital lieutenants. Saying there’ll be more ‘misfits’ joining soon. Beyond that it’s the “holy trinity” of first party data (which S4C doesn’t.

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JANUARY 15, 2020

A reminder to eat only seasonal vegetables from a health foundation is not, on the face of it, a likely spur to manic creativity. But the Thai Health Promotion Foundation and agency Leo Burnett have certainly turned that on its head. The injunction to eat your greens will never be the same. Pleasingly bonkers, as.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

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JANUARY 14, 2020

Troubled UK football giant Manchester United (It’s way off the Champions League places although still the highest-grossing UK club on £627m according to Deloitte) is reportedly hunting for its first “creative director.” The lucky (or not) individual would have a decade or so experience in an agency or similar outfit. Well there are plenty of.

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JANUARY 14, 2020

We expect China-set epics from Apple to kick off the New Year these days and it’s pulled out all the stops this year, an eight-minute tale of a lady taxi driver who takes her daughter to work (in a taxi.) Which seems no more plausible at the end than the beginning, despite the best efforts.

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JANUARY 14, 2020

It’s five years since Sport England’s ‘This Girl Can’ helped to re-define the way women were depicted in ads – along with Unilever’s Dove – and the anniversary is marked with what we might call a reminder campaign from agency FCB Inferno majoring on how women who want to get active need the help of.

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JANUARY 14, 2020

Out of Home advertising is everywhere these days, on the rapidly escalating number of escalators too. Leading this particular charge is MotionIcon, which instals ad-friendly escalators in shopping malls, stations and the like. MotionIcon UK and Europe already operates in 37 countries carrying brands including Converse, Adidas, Nike, Estee Lauder, Paco Rabanne, Disney and Lego.

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Conversion Advertising Finance Media 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

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JANUARY 14, 2020

No wonder Publicis CEO Arthur Sadoun seems to have more grey hairs every time a new picture of him emerges.

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JANUARY 13, 2020

So-called ‘hard seltzers’ are taking the US drinks market by storm – leader White Claw does over $1.5bn in sales – so everyone’s jumping on the bandwagon of these revolting-sounding combos of carbonated water, five per cent alcohol and various fruit flavours. The hook, apparently, is that they’re typically only 100 calories.

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JANUARY 13, 2020

Last week we had Wieden+Kennedy’s tasteful debut for the National Trust – followed by some striking print work over the weekend including a Sunday Times magazine wrap – now it’s the agency’s more populist debut campaign for find a tradesperson service MyBuilder. MyBuilder CMO Glenn Orchard says: “MyBuilder has enjoyed considerable growth with relatively modest.

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JANUARY 13, 2020

Self-styled ethical video platform Good-Loop, which rewards viewers of online video ads by donating on their behalf to a chosen charity, has raised $1.6m from US investors including David Jones’ brand tech group You & Mr Jones. Good-Loop, founded by Amy Williams and Daniel Winterstein, below) works with Nestle, Unilever, Coca-Cola, H&M and Amazon among.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing