Fuel Lines

NOVEMBER 29, 2018

Be prepared to capitalize on speaking engagements to win new business. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.

Agency 202

Agency Audience Communications Media 202

More About Advertising

NOVEMBER 27, 2018

So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so he may as well finish. There are other WPP candidates for mergers – one often.

Finance 97

Finance Agency Advertising 97

AdPulp

NOVEMBER 26, 2018

Many so-called conservatives don’t believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass. The reality of homelessness is much more nuanced. The hard fact is some people […]. The post Who Do You See When You See A Person Living on the Street?

Marketing 80

Marketing 80

illumin

NOVEMBER 26, 2018

Last week, we released our game changing whitepaper, Attention: The New Media Currency. This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

Viewability 53

Viewability Video Ads Impressions Advertising 53

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these and other questions related to mobile video ads, we took a look at data on in-app ads, we took a look at data from our mobile platforms dating back from the beginning of 2016.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

More About Advertising

NOVEMBER 28, 2018

We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not that many people knew what VML was in January) and Sir Martin Sorrell departing WPP in acrimonious circumstances, to do his new thing with a group of Dutch MediaMonks. We did speculate in 2017 that.

Agency 89

Agency Finance Media Advertising 89

All About Advertising Law

NOVEMBER 28, 2018

Previously on the blog , we noted that federal government agencies don’t always play well together. So, when these agencies synchronize their efforts, the industry would do well to take notice. One such coordination effort is well underway. The FDA and the USDA just announced that they will jointly oversee cell?cultured food production derived from livestock and poultry.

Food 40

Food Agency 40

More About Advertising

NOVEMBER 26, 2018

Volkswagen has concluded its global creative review with a rather odd choice of agencies: WPP, still on the Ford roster globally handling “activation” and media, has been appointed to handle North America creative while DDB looks like the big winner worldwide with VW in Europe (VW’s heartland), Middle East and Africa plus South America and.

Agency 77

Agency Media Finance Advertising 77

More About Advertising

NOVEMBER 27, 2018

Here are two more Santa-themed Christmas ads that aren’t trying to sell us anything, first up London creative agency Aesop for The Childhood Trust. It seems that 700,000 London children are living in poverty, which is pretty shaming, and here’s a dad doing his best for them despite his own financial problems. And then adam&eveDDB.

Agency 58

Agency Advertising 58

More About Advertising

NOVEMBER 28, 2018

Adam&eveDDB is taking us to H&M’s Hotel Mauritz this Christmas with a series of six short ads directed by PrettyBird’s Matt Piedmont, culminating on December 23. It’s not quite the Bates Motel but there are some pretty odd doings. Here are the first three. H&M has tried all kinds of long form extravaganzas in the.

Agency 55

Agency Advertising 55

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

More About Advertising

NOVEMBER 26, 2018

CALM, the male suicide prevention charity, is getting a lot of support from the media world. That’s probably not a coincidence given the overwork, lack of job security, and blokey culture that permeates the industry. Adam&eve/DDB’s Project 84 campaign for the charity won a lot of awards this year, and last year BMB created a.

Media 55

Media Advertising 55

More About Advertising

NOVEMBER 26, 2018

Adam&eveDDB’s John Lewis Christmas ad featuring Elton John has got the nation talking and it’s also inspired film maker Phil Beastall to release this, which certainly appears to have got the nation watching with nearly seven million views so far. It’s a message from mum via that late lamented device the Sony Walkman. Which should.

Advertising 55

Advertising 55

AdPulp

NOVEMBER 27, 2018

A good neighbor can make a big difference in your life. They can lend you a cup of flour, check in on you after a natural disaster or buy you a winning lottery ticket. California Lottery continues its tradition of encouraging people to give Scratchers as gifts to both friends and acquaintances (18 and over), […]. The post Almost All Californians Appreciate the Gift of Scratchers appeared first on Adpulp.

53

53

More About Advertising

NOVEMBER 30, 2018

Something strange seems to be happening to car ads – one or two have an actual idea. In the US anyway. We’ve already had Wieden+Kennedy’s powerful debut for Ford, making the tired old brand look contemporary for the first time in years – by going back to its roots. Now Goodby Silverstein & Partners enters.

Finance 49

Finance Agency Advertising 49

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

NOVEMBER 30, 2018

November’s best ads are mostly Christmas ads – next year it’ll be October’s probably as these are breaking ever earlier and earlier – and there’ve been a lot. The Mother/Iceland/Greenpeace ‘Rang-Utan’ edit has gained the most views early on and, arguably made the biggest impact (even though you can’t see it on UK TV.

Agency 49

Agency Advertising 49

More About Advertising

NOVEMBER 30, 2018

Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one assumes, be crocodiles of people heading towards its Farringdon HQ from wilting members of the.

Agency 49

Agency Ad Tech Finance Media 49

More About Advertising

NOVEMBER 30, 2018

Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new Group FaceTime via which lots of you can be Elvis impersonators and other useful things. As ever with Apple these days it does what it says on the tin. Has Apple lost some of its.

Agency 49

Agency Advertising 49

More About Advertising

NOVEMBER 29, 2018

Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope succeeds Paul Polman, who transformed Unilever in many ways with his sustainability platform but, like most long-serving CEOs (Polman served over ten years), put his foot in it latterly with the failed attempt to move.

Finance 49

Finance Media Agency Advertising 49

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

More About Advertising

NOVEMBER 29, 2018

High end winter clothing company Canada Goose has appointed Droga5 London to handle its global account. D5 CSO Dylan Williams says: “Canada Goose is a growing global brand that is focusing its efforts on honouring the arctic north. We are proud to be working with them on this exciting initiative that will bring the north.

Agency 49

Agency Advertising 49

More About Advertising

NOVEMBER 29, 2018

It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies every time there’s a pitch. Now Sony Playstation, formerly with BBH in the US, is reported to be looking for three or four agencies to handle its global creative account with R/GA, 180 and Grey.

Agency 49

Agency Advertising 49

More About Advertising

NOVEMBER 29, 2018

Apparently a Chinese journalist told basketball great LeBron James to “shut up and dribble” in a recent encounter, which has sparked a new campaign from Nike and agency Wieden+Kennedy Shanghai – Dribble& – and even a new range of clothing. Reminiscent, in a way, of Nike recent Colin Kaepernick campaign, which upset a few apple.

Agency 49

Agency Advertising 49

More About Advertising

NOVEMBER 28, 2018

I see that Melanie Sykes has returned to the Boddingtons fold, some 20 years or so after appearing in a BBH classic ad. Here she is on the “Tour de Formby.” And in the desert for BBH supplying the “cream of Manchester.” Comparisons are sometimes invidious and the recent Boddingtons effort is respectable enough. Don’t.

Agency 49

Agency Advertising 49

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

NOVEMBER 28, 2018

Charity GambleAware is doing its noble best to turn back the poisonous tide of betting on football although it has its hands full faced with a supine UK government, greedy broadcasters, ex-players and clubs for sale and the bookies – with their eager handmaidens numerous ad agencies. Agency And Rising is on the GambleAware team.

Agency 49

Agency Advertising 49

More About Advertising

NOVEMBER 26, 2018

Great things happen in the loo – or on the loo in this case – according to German DIY chain Hornbach and agency Heimat. So client and agency decided to delve a bit deeper, via an installation in Berlin. Not exactly B&Q – and all the better for it. MAA creative scale: 8.

Agency 49

Agency Advertising 49

More About Advertising

NOVEMBER 26, 2018

UK price comparison site GoCompare.com is reviewing its £40m media account, a move which may give a home-grown media independent the rare chance to win a big one. GoCompare is currently handled by Carat, moving there from MEC in 2011. GoCompare’s Gio Compario is so ubiquitous that it’s difficult to see how a media agency.

Media 49

Media Agency Advertising 49

AdPulp

NOVEMBER 27, 2018

AmericanTrucks.com is excited to announce their latest giveaway for F150, RAM, Silverado and Sierra owners. Dubbed the “Bring the Noise” sweepstakes, the promotion is offering truckers the chance to win any intake and exhaust system from AT’s catalog; a value of up to $2000. Enter between now and 12/31/18 for your chance to win. Are […]. The post Enter the Bring the Noise Sweepstakes from AmericanTrucks.com appeared first on Adpulp.

49

49

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

NOVEMBER 27, 2018

Libresse keeps pushing boundaries courtesy of AMV BBDO and here’s another ‘Viva La Vulva,’ a response it seems to findings that half of women think their vulvas are “imperfect.” Seems like an opportunity to bring back our AWOL correspondent Angie Dean, last seen in these pages years ago and much missed by her followers.

Agency 45

Agency Advertising 45

All About Advertising Law

NOVEMBER 26, 2018

On November 14, the FTC Commissioners, in an opinion authored by Chairman Simons, issued an opinion in an antitrust case involving the online advertising industry that has important implications for online advertisers. Last November, we discussed the initial decision by FTC ALJ Chappel l that 1-800 Contacts had violated Section 5 of the FTC Act by coming to agreements with its competitors limiting their abilities—as well as 1-800 Contacts’ ability—to bid on each other’s trademarks an

Retail 40

Retail Search Advertising Advertising Marketing 40

More About Advertising

NOVEMBER 26, 2018

WPP CEO Mark Read is continuing his radical clean up of the group by merging J Walter Thompson with Wunderman, the digital agency where he was global CEO for nearly four years. JWT’s obituary was written a while ago, and it was only a matter of time before the 122 year-old ad agency – which.

Agency 56

Agency Ad Tech 56