Ad Espresso
MAY 1, 2018
Instagram is the best social media platform for you to engage with your audience on a visual level. With over 500 million daily active users and 80% of Instagram accounts following at least one business, you have the opportunity to interact with a huge potential audience. With all that reach, every marketer on the platform Read more.
More About Advertising
MAY 1, 2018
As my friend George Parker of Adscam might put it, David Ogilvy will be spinning ‘neath the turf of Château de Touffou, whence he escaped the not-so-tender clutches of WPP. Ogilvy UK’s new CEO Michael Frohlich, who used to head the PR side and it shows, has revealed his new grand plan for what used.
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AdPulp
MAY 1, 2018
Today’s senior citizens and their adult children—like generations before them—need to weigh their senior living options. It can be a difficult emotional and financial decision. The marketing literature can also blend into the bad wallpaper. Thrive Senior Living, an innovative and high-growth owner, operator and developer of assisted living and memory care communities across the […].
AdGlow
MAY 3, 2018
With over 95 million photos posted on Instagram daily and engagement per post growing at a rate of 53% year on year, as well as its phenomenal reach and visual storytelling capabilities, Instagram provides brands with a tremendous opportunity to reach audiences and win their attention.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
MAY 2, 2018
Among publishers looking to monetize their apps, fewer terms are more trendy right now that header bidding. After all, if header bidding has been so successful on the browser side, why can’t it yield the same positives in apps? It can, so long as it’s done right. The problem is, how in-app header bidding is done by so many players today leaves a lot to be desired.
More About Advertising
APRIL 30, 2018
The international elephant tusk business is illegal but you can still trade ivory in many places, ostensibly because a lot of it’s pretty old. Stop Ivory wants to make trading ivory illegal everywhere and JWT London has produced a pretty compelling case for the prosecution. Featuring a lady who looks rather like departed UK Home.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
MAY 2, 2018
Our new creative showcase feature celebrates interesting, effective, engaging and eye-catching work that we encounter from the wide world of social advertising.
InMobi
MAY 1, 2018
Thanks in large part to the rise of programmatic ad buying, waterfalls are becoming obsolete. But, for publishers, is in-app header bidding the solution to their monetization woes? Instead of relying on old mediation approaches not fit for today’s app publisher realities, go with the best option out there: OpenAuction. Watch the video below to learn more about what OpenAuction is and how it can help you.
More About Advertising
MAY 1, 2018
Call it shallow, call it a trend, call it a conspiracy linking back to the unprecedented rise of the avocado, but sustainability is now a key factor in shoppers’ purchase decisions. A third of us sway in favour of sustainable brands, while the ‘war on plastic’ has now led to behemoth brands including M&S, Procter.
AdPulp
APRIL 30, 2018
Bob Knorpp, the host of The BeanCast, asked me a difficult but important question on this week’s edition of the marketing industry’s best podcast. Every time you turn around these days there seems to be another bright and shiny tool in the Adtech arsenal. But for brand managers and marketing leads there’s a double problem. […].
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Advertising to Baby Boomers
MAY 4, 2018
It’s a type of blindness you welcome. You google something, and finding the info you’re looking for on a webpage can be as difficult as finding Waldo. Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop by Kara Pernice … To complete their tasks efficiently, people have learned to pay attention to elements that typically are helpful (e.g., navigation bars, search boxes, headlines) and ignore those which are usually void of information.
InMobi
APRIL 30, 2018
Phew! We just about recovered from a week in Las Vegas for MAU 2018 and have come back full of great ideas and inspired learning. As always, MAU did not disappoint. Here’s a small sample of what we saw, learned and ate at the MGM Grand on April 25-26: Raymund Bautista and a panel of industry experts set the facts straight on fraud A highlight session of the two-day conference was in a panel on Combating Fraud in 2018 with our very own Raymund Bautista, our Head of Strategic Partnerships, joined
More About Advertising
APRIL 30, 2018
We can imagine the euphoria that swept over AMV BBDO on Friday when they won Asda from Saatchi & Saatchi. The picture above, Tweeted by AMV on Friday with the caption, “Let the celebrations begin,” shows just how ecstatic the usually modest agency must have been. To hear the very next day that Asda is.
AdPulp
MAY 2, 2018
Reinforcing Hulu’s position as one of the world’s top 10 direct-to-consumer entertainment brands, the company announced today that it has surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%. In addition, Hulu reports that 78% of viewing on the service takes place in the living room, on connected […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Nick Burcher
APRIL 28, 2018
Niall Horan is streaming his #FlickerTourLive concert live on Twitter tonight! Performing in Amsterdam with Live Nation, Niall Horan's concert show is streaming live on Twitter and Niall Horan live streaming is another example of how Twitter are embracing live content and live events. Niall Horan Streaming Live on Twitter TONIGHT Tonight 9pm CET / 3pm ET - Niall Horan live on Twitter Niall Horan LIVE NATION concert series live on Twitter The Niall Horan concert streaming has led to a 'Live trend
All About Advertising Law
MAY 3, 2018
In the last week, four new commissioners were sworn in to their role as agency heads at the Federal Trade Commission, giving the FTC a full slate of commissioners for the first time in several years. The new commissioners – Republicans Noah Phillips and Chairman Joseph Simons; Democrats Rebecca Slaughter and Rohit Chopra – join Maureen Olhausen to fill all five seats atop the FTC.
More About Advertising
MAY 1, 2018
James Murphy hinted that adam&eveDDB could open in China during an Advertising Association breakfast last week. The founding partner described China as “tantalizing,” and suggested that a partnership with a local agency would be the best way in, partly due to the very different protocols and ways of working in the region. Murphy said: “In.
AdPulp
MAY 3, 2018
Tyops suck. Poor grammer is worser. If you want to make a positive impression in a text-based medium, you’ve got to get control of your keyboard and your diction. Grammarly helps people say and write what they mean. Automagically! Technology alone isn’t going to help you “Write The Future,” but I like the snap in […]. The post Get Ready To “Write The Future” with Grammarly appeared first on Adpulp.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 1, 2018
Land Rover is celebrating its 70th with a diverting campaign from jointly-owned agency Spark44. This one (sans a Land Rover) with a cast of children telling us “we don’t need to grow old inside.” Which, presumably, we demonstrate by getting a job in the City and driving a bloody great SUV through suburban streets. One.
More About Advertising
MAY 4, 2018
Anomaly won Freeview a couple of years ago from Leo Burnett, and its first work for the brand was an ambitious project creating hundreds of short films that referenced the shows or news events of the day. Now that subscription services like Netflix, Amazon and Sky dominate the innovation ground, Freeview’s latest film is a.
More About Advertising
MAY 4, 2018
Ford is clearly targeting women with its new US campaign Born To Roll and agency, WPP’s GTB presumably, is clearly determined to pull out all the energy stops. But what on earth does it signify? Escape the kitchen by flying a plane/driving a new Ford SUV? Brainless. MAA creative scale: 3.
More About Advertising
MAY 4, 2018
If you want a proper ad search out an advertiser with a big budget – in this case Sky, the UK’s biggest – and an agency that has a deft touch in these matters. As WCRS does, notably instanced in its Warburtons epic starring Peter Kay. So we have ‘Hello Possible’ from Sky Mobile positing.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 4, 2018
Music artists are increasingly turning to blockchain in an effort to save their industry. Grammy-award-winning artist Pitbull has just launched a blockchain coding competition to find ways to disrupt the industry. He has challenged people to use the cryptocurrency Ethereum to try to solve some of music’s biggest issues, such as artist royalty agreements.
AdPulp
MAY 3, 2018
Every year on May 3rd we celebrate the fundamental principles of press freedom and defend the media from attacks on their independence. To mark World Press Freedom Day this year, Reporters Without Borders is launching a new “#FightFakeNews” campaign. Reporters Without Borders worked with BETC Paris to create the TV spot. “Content that is produced […].
More About Advertising
MAY 3, 2018
One of the more unremarked aspects of Publicis Groupe boss Arthur Sadoun’s ‘Power of One’ mantra – or POO – is it makes delayering the organisation (otherwise known as getting rid of expensive executives) somewhat easier. Now Karen Buchanan (below), one-time CEO of Publicis London and latterly chairman and “chief client development officer” is on.
More About Advertising
MAY 3, 2018
Hard on the heels of Mercedes’ a big creative review which chose Publicis Groupe – outside the US, China and Germany which is quite a large exception – the German luxury car maker is also reported to be looking for a new media agency. Omnicom handles the business in the US and WPP’s Wavemaker (formerly.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 3, 2018
If your old man left you just a “connected” suitcase when departing this mortal coil – after a life of un-familial globetrotting – you might be a bit miffed. Good riddance might cover it. Not so for the hero of this new campaign for Delsey’s clever luggage from ever-ingenious Paris agency Buzzman, who sets off.
More About Advertising
MAY 3, 2018
It’s quite an advantage in any competition when you determine the rules of engagement and Accenture Interactive seems to have done just that with its favoured description: “global experience agency.” Last year Maserati appointed it to just such a role and now hotel giant Radisson has appointed it to “increase the digital presence of the.
More About Advertising
MAY 3, 2018
Ladbrokes Coral Group has appointed Alpha Century as its lead advertising agency on Coral following a three-way competitive pitch. Alpha Century has been tasked with creating a new brand campaign help bookmaker Coral stand out in a ferociously crowded market. Coral has 1600 shops across the UK as well as a fast-growing online presence. The.
More About Advertising
MAY 2, 2018
With holding company upheavals and all the rest of it April was the month in adland when everybody rather forgot about ads. Cannes is on the horizon of course – with all those Publicis Groupe agencies going to their clients and production company pals saying “please enter ours” – and we’ll be asking various luminaries.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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