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AUGUST 15, 2016
The leader in the great round of mainly US media and creative reviews suddenly looks like Omnicom with WPP, hitherto a strong performer, a surprise loser. US telecoms giant AT&T, the country’s second biggest advertiser with a spend of nearly $4bn, has moved its media account from WPP’s MEC to Omnicom’s new Hearts & Science.
Gods of Advertising
AUGUST 15, 2016
Here I go again on my own… While there’s little chance any of these children know Whitesnake from asparagus (Hell, I doubt many of their parents do either) this back-to-school anthem from Walmart rocks. The idea couldn’t be simpler, which is why I like it so much (that and my penchant for 80’s metal). You see, it’s time for kids to kiss summer goodbye and get on that big yellow school bus.
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AdPulp
AUGUST 13, 2016
In 2016, it’s impossible to find anyone in marketing who doesn’t believe we’re in a period of rapid transformation. The change is coming from all aspects of business and technology, and everyone is scrambling for their share of the new landscape. Geoffrey Colon attempts to make sense of how it’s all occurring in Disruptive Marketing: […]. The post Disruptive Marketing Hits The Most Common Notes Being Sung These Days appeared first on AdPulp.
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AUGUST 19, 2016
Global marketing consultancy R3 has produced its half-year 2016 round-up of new business wins among both creative and media agencies with Omnicom the clear winner overall, led by its media agency PHD. WPP’s Ogilvy is the top creative agency. R3’s numbers also show that while there are more creative pitches – “Roster-palooza” – this year.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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AUGUST 15, 2016
On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle is essentially the brand’s Chief Media Officer. She is a huge believer in the importance of internal media leadership and suggests that any.
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AUGUST 18, 2016
You never quite know what you’re going to get from Mother: it can do elegant and lovely as in IKEA’s celebrated ‘Beds’ commercial or raucous tabloid with a twist, as in MoneySupermarket.com. And much else besides, no doubt. Here it’s in tabloid mode for Laterooms.com’s summer sale, with a 30 per cent off character crashing.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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AUGUST 19, 2016
In this week’s #Mediasnack Tom and David discuss the ongoing theme of trust; why it’s needed and where it’s missing. Tom features in a new documentary featuring industry leaders such as Martin Sorrell, CEO of WPP, Cindy Gallop, Keith Weed, the CMO of Unilever and many others. It’s well worth a watch here. Next they.
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AUGUST 19, 2016
AMV BBDO ECD Adrian Rossi doubles as a cat expert thus: “Who is in charge? You or your cat? Anyone who owns a cat knows the answer. Hint: it isn’t you. The cat is the boss. In the presence of our feline friends ‘resistance is futile’ ” Which is the theme of a new global campaign.
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AUGUST 18, 2016
Once upon a time there was the COI (formerly Central Office of Information) that handled UK government advertising and marketing. In its last knockings it was run by Mark Lund, now head of McCann group in the UK. The COI did a pretty good job although it grew like topsy, as these things do. Spending.
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AUGUST 18, 2016
Sony is looking for a new agency to launch its new Bravia TVs in Europe according to Campaign. Last year it used adam&eveDDB but nearly everyone’s agency of the year isn’t good enough it seems – or not without a pitch. But that’s Sony for you. Since David Patton left to run Grey EMEA it’s.
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AUGUST 17, 2016
Droga5 in the US is off Heineken’s books as the Dutch brewer shifts all its Strongbow work to Amsterdam’s Cloudfactory, described as a “creative studio.” Cloudfactory won Strongbow Apple Ciders in February. This means that Droga5 will no longer handle Newcastle Brown (below) in the US, one of its highest profile accounts despite a miniscule.
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AUGUST 17, 2016
Philips is in the process of transforming itself into a “health tech” company, “improving lives through technology.” Does that mean it doesn’t make lights and TVs any more? Demonstrating the efficacy of these gadgets/gizmos/apps in a new global campaign from Ogilvy & Mather is one Keith Hart, a 45 year old software engineer and Elvis.
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AUGUST 17, 2016
Karmarama ECD Nik Studzinski, late of Droga5, is providing a boost to the fortunes of sundry creatives across London as the agency busily hires talent following a number of big wins including Just Eat and Confused.com. The new creatives are Imogen Jones and James Rooke, a creative team from McCann; Meigan Brown and Tobias Owen.
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AUGUST 16, 2016
Here’s the first TV ad for new Sun Bets, the first TV ad, ‘You Betcha,’ for a new gambling product from the Sun newspaper, as opposed to Sky Bets and every other sort of bets. From Pulse, the new in-house agency launched by News UK and agency CHI. Frankly I hate these all these all.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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AUGUST 16, 2016
Agencies and others are falling over themselves (and each other) to make their mark in the burgeoning content business and here are two interesting new examples. We’ll be seeing a hell of a lot more too with London Fashion Week on the horizon. Here’s Unilever-owned Impulse Why Not’s latest effort from TMW Unlimited. Impulse Why.
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AUGUST 16, 2016
Uniqlo creative supremo John Jay, late of Wieden+Kennedy, has unveiled his first big global campaign under the umbrella ‘The Science of LifeWear.’ Interestingly he’s chosen Droga5 in New York as agency rather than his Portland alma mater. Maybe he wanted somebody more Big Apple. I first discovered Uniqlo on Fifth Avenue: what a joy to.
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AUGUST 16, 2016
One Torrence Boone, who’s now a VP at Google charged with agency relationships, founds himself at the centre of a mini-storm that may well gather into something bigger. Back in 2008 Boone (left) was one of the leading lights of Enfatico, the agency WPP formed to handle Dell. It was a massive operation with over.
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AUGUST 15, 2016
At the Olympics there’s a team of ten refugees competing under the International Olympics Committee’s banner, trying to demonstrate – what exactly? That the IOC has a heart/conscience? That the Games isn’t all about rampant nationalism and doping? Regarding the former I heard a BBC commentary the other day when the commentator went into meltdown.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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AUGUST 15, 2016
London agency 101 won the Dunelm home retail account a while back and it’s making its debut with a series of short online films showing the tangles students get into when they venture from home and have to look after themselves. Making the point that Dunelm provides reasonably priced devices that work rather better. Here.
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