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AUGUST 8, 2016
At last we’re getting somewhere in the Kevin Roberts sexism farrago. Former BBH New York chairman (or should that be.) Cindy Gallop (below), who seems to have garnered about as much publicity out of this as Roberts, has tweeted: “My services are available for @wwsaatchi @publicisgroupe leadership coach vacancy – at the same salary, obviously.
InMobi
AUGUST 11, 2016
What should I do after the app is installed? How can I keep bringing users back to my app in a sustainable method? For businesses today, remarketing is key to ensuring that active users continue to engage and dormant users re-engage with their apps, eventually resulting in increased user LTV (lifetime value). The conversation has shifted from merely acquiring new users to learning how to retain them.
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All About Advertising Law
AUGUST 12, 2016
Demand for Olympic merchandise in the United States is resurrected every 4 years by the fervor of the televised Games. Officially, authorized and licensed gear is readily available in stores and on the Internet; however, every iteration of the Games brings with it a flood of counterfeit Olympic goods as well. The broadcasting of this year’s Olympics in Rio de Janeiro has, as expected, beckoned all sorts of counterfeit Olympic items to the U.S. market.
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AUGUST 8, 2016
Paul Charney is CEO and co-founder of Funworks, a creative agency built around collaboration based in San Francisco. He previously served as creative director at Goodby Silverstein and Partners and is co-founder of Killing My Lobster, an improv troupe in San Francisco. “That was great, Paul. But we’re curious, are there any other ideas that.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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AUGUST 9, 2016
Health food retailer Holland & Barrett International has appointed FCB Inferno to its agency roster as it shifts to a digital and content strategy. H&B currently works with RKCR/Y&R, Carat Manchester (media buying), Pegasus (comms), River (publishing), SP (point of sale) and Meet & Potato (production). The 750-store strong brand recently launched a new e-commerce.
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AUGUST 12, 2016
Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account to Omnicom’s new network Hearts & Science, specifically set up to handle P&G. Omnicom is.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
AUGUST 7, 2016
Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail , transport, news and entertainment, and gaming, maximize in-app engagement and revenues. InMobi Remarketing is a comprehensive solution that enables advertisers to activate acquired users by nudging them to their first LifeTime Value (LTV) event, re-activate dormant users and retarget existing users to drive incremental revenues or engagement.
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AUGUST 12, 2016
Corporate advisory firm Ciesco has produced its H1 2016 Global M&A survey of transactions in the technology-enabled media and marketing sectors. This follows on from its 2015 full year report published in January this year. Ciesco tracked 619 transactions in digital media, marketing and related technology sectors spanning 39 countries with buyers coming from 33.
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AUGUST 8, 2016
Dentsu is giving WPP a run for its money in the acquisition stakes and now it’s agreed to buy a majority stake in Baltimore-based CRM agency Merkle. Merkle designs loyalty programmes for marketers and manages customer databases among other marketing and technology services. Price is believed to be around $1.5bn including Merkle’s debt. Merkle had.
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AUGUST 12, 2016
Revenue growth at Dentsu is slowing markedly: new half year numbers show revenue growing by 2.3 per cent in the first half of 2016 against the previous year although gross profit growth at constant currencies was 9.6 per cent, showing that the Japanese-owned company is well able to turn a profit even though it’s been.
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AUGUST 12, 2016
The Happy Egg Company, which claims to be the UK’s largest free-range egg brand with sales of £65m, has awarded its above-the-line account to The Clinton Lab, a new joint venture between integrated retail agency Live & Breathe and incumbent agency The Clinton Partnership. Owner Noble Foods says its doubling its media budget this year.
All About Advertising Law
AUGUST 11, 2016
TCPA Dismissal Raises More Questions Than It Answers. The U.S. District Court for the District of New Jersey recently dismissed a putative class action alleging violations of the Telephone Consumer Protection Act (TCPA) on grounds that the Court lacked subject matter jurisdiction under Fed. R. Civ. P. 12(b)(1). Yet, the one-page dismissal order leaves more questions unanswered than it resolved.
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AUGUST 11, 2016
Jimmy’s Iced Coffee is an interesting British brand, launched by Jim Cregan in his sister’s cafe in Bournemouth five years ago and now selling 4.5m units a year in the likes of Waitrose, Tesco Express and independents. Iced coffee? In the UK? Well Jim makes it work and here he is in his second foray.
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AUGUST 11, 2016
Lucky Generals is launching its first offshoot via new holding company Lucky Enterprises, a sports marketing agency called Dark Horses. Dark Horses will be headed by former BBH Sport business director Simon Dent, a qualified lawyer who worked as a sports agent before joining BBH.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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AUGUST 11, 2016
M&C Saatchi’s London agency may be having its travails but its digital and direct marketing agency LIDA seems to be motoring on. The agency’s newly-appointed CCO Trefor Thomas has appointed Tori Winn, one-time creative director and partner at Iris, as its new ECD. Thomas and Winn (below) are replacements for high profile Nicky Bullard who.
All About Advertising Law
AUGUST 10, 2016
DJ Khaled’s Snapchat account has quickly risen in profile over the past year, with his continuous snaps about meals, music, and the keys to success. But the tone of many celebrity social media posts, including Snapchat, may soon need to change. In recent days, the FTC has made clear that it will begin to more vigorously enforce celebrity endorsements where there was insufficient disclosure that the influencer was paid to post.
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AUGUST 10, 2016
CHI&Partners has hired Toby Brewer from BBH as a creative director. Brewer spent two years at BBH after a stint at adam&eveDDB which included notable work for Harvey Nichols and VW. CHI’s ECD Jonathan Burley departed for RKCR/Y&R a few weeks ago. Y&R is owned by WPP, WPP owns a large minority stake in CHI.
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AUGUST 10, 2016
Can Samsung make the world love a phone/mini computer with a stylus? Someone or other used to do this didn’t they? Users liked it but not enough of them unfortunately. Anyway Wieden+Kennedy Portland is launching the Note 7 with a cheeky campaign starring Christoph Waltz, artfully embedding the Korean-made product as an intrinsic part of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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AUGUST 10, 2016
Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour with this documentary – ‘The Trust Crisis: Marketing’s Biggest Challenge’ – examining everything from the media rebates exercising the ANA and others to widespread ad fraud via the use of ‘bots.’ The cornerstone is a.
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AUGUST 9, 2016
Tom Bazeley (left) has quit as CEO of M&C Saatchi’s London office, bringing to the end a disastrous experiment when the agency parachuted in the management of Lean Mean fighting Machine, which it bought a few years ago for about £10m. The Lean Meaners, founders of a digital agency, have now all left. It’s all.
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AUGUST 9, 2016
Positivity, Persistence and Perspective – lessons from America’s best creative directors If I wanted to be really on trend, this article would be titled something along the lines of ’10 things you can learn from Pokemon Go.’ Or perhaps even more poignantly ’10 things you can learn from the countless 10 things you can learn.
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AUGUST 9, 2016
Adam&eveDDB advertises Mars Temptations cat treats in the US and this somewhat frivolous (some might say entirely useless and stupid) product invites an over-the-top approach. Which it gets in spades with a new version of Simple Minds’ Don’t You (Forget About Me) from Electric Furs, replete with lots of miaows. All done as a cheesy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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AUGUST 9, 2016
Oliver Group has been appointed by digital services giant Atos to support its new business drive working alongside its UK & Ireland marketers. Atos is the Worldwide IT partner of the Olympic & Paralympic Games. Oliver will sit on-site at Atos’ Winnersh office as part of its new digital creative studio, bringing in a team.
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AUGUST 8, 2016
Agency Lucky Generals is one of the big winners from the £5bn (£5bn!) Paddy Power/Betfair merger, adding the Betfair brand to PP. In sharp contrast to the laddish PP stuff its debut campaign for Betfair majors on sweaty sport, using a quote from famed heavyweight champion Jack Dempsey – “a champion is someone who’s ready.
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AUGUST 8, 2016
The US Association of National Advertisers has offered an olive branch, of sorts, to the 4A’s agency body in the ongoing row over media rebates and other vexed issues, offering to meet the 4A’s at its October Masters of Marketing conference to “have an open dialogue and create a pathway that will lead to industry.
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