Fuel Lines
AUGUST 4, 2016
Leverage SEO and expert positioning! Based on Google patents and documents, which explicitly state that Google prefers experts and authorities. John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success.
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AUGUST 4, 2016
WPP marches on where others, sometimes, fear to tread. Every now and then you feel its executives might be issued with tin hats. Now its J. Walter Thompson has bought a majority stake in WANDA Digital which is described as a leading independent digital agency in Turkey. Last month there was a failed coup in.
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All About Advertising Law
AUGUST 1, 2016
We’ve blogged several times about the need to disclose when social media posts by endorsers, particularly celebrities, have been paid for. And there has been lots of guidance and discussion about how best to do that, particularly in shorter form media such as Twitter. For example, “The FTC’s Endorsement Guides: What People Are Asking ” provides broad direction.
Gods of Advertising
AUGUST 5, 2016
From dickhead to sainthood… Thank you, Adweek. I’ve been waiting for something like this. A truly original idea based on a deep and meaningful insight – as opposed to all the farfetched click bait (so-called “weirdvertising”) or, conversely, heavy handed content pushing social causes. So much modern advertising is about riding a pop culture wave, grabbing attention with glib shininess, or bludgeoning us with kumbaya kindness that I’ve almost forgotten what a solid piece of creative l
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
AUGUST 4, 2016
Originally published on The Financial Express Author and media theorist Steven Johnson got it right when he said, “Chance favours the connected mind.” And in this era of humankind, the internet is driving the connected mind. It stands as a testament to the great strides we have made and it has changed the world for the better. This level of connectivity has just deepened with the onset of the smartphone era.
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AUGUST 4, 2016
The Kevin Roberts diversity saga continues with yet another story in today’s Times (4th August). In conversation a few days ago a few of us were speculating there is more to this than meets the eye. Now we know – a book!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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AUGUST 4, 2016
Getting agencies to admit that they’re involved in advertising these days can be a major achievement. When it comes down to promoting themselves. But McCann Montevideo in Uruguay has jumped in where others fear to tread with a campaign featuring its creatives and a nifty bottle of McCann perfume. Still has a way to go.
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AUGUST 1, 2016
Brexit is being blamed for everything from collapsing high street sales (they seem to be recovering) to job losses in the banking industry and elsewhere (this is a variation on the kitchen sink school of management). Out of home giant JC Decaux is blaming it for the slow rollout of the 1,000-strong network of digital.
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AUGUST 3, 2016
It’s been an active six months in acquisitions in marketing communications with a 286 per cent increase over 2015, mostly driven by big China deals and big digital investments. A series of new players have also emerged with IBM, Accenture, Deloitte and tech players such as Telenor investing in agency assets. This year R3 has.
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AUGUST 2, 2016
WPP’s GroupM has trimmed its 2016 global ad expenditure forecast and produced its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 per cent), when combined with other marketing services, pushes total marketing services expenditures worldwide past the $1 trillion threshold for first time. However, slowing growth in China and.
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AUGUST 2, 2016
Those technopolists are everywhere and it clearly hasn’t escaped their attention that India is rapidly becoming the most desirable of growth markets. A new GroupM report today says it’s the fastest-growing media market worldwide and US companies are piling in. Amazon Fashion seems a fairly recent addition to the mushrooming Bezos armoury but it’s demonstrating.
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AUGUST 1, 2016
Is this inclusion/sexism stuff in adland getting out of hand? Colourful black-clad (yes he’s both) former Saatchi & Saatchi boss Kevin Roberts (below) – now “head coach” at Publicis Groupe – has been suspended for saying, among other things, that women “lacked vertical ambition.” It’s better than saying they lack horizontal ambition i suppose.
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AUGUST 1, 2016
The Royal Air Foce is out recruiting and its new online campaign from WCRS tells us “It’s Like No Ordinary Job.” It features serving personnel and reservists with some of their RAF highlights. Here’s Amanda who seems to be having a high old time. And Ellie, who seems to be rolling her sleeves up mostly.
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AUGUST 5, 2016
On this week’s #MediaSnack Tom and David consider if identifying, organising and motivating the best media talent should be the major focus for marketers. ID Comms has long highlighted the need for brands to take back control of their media investments and that means building internal resources – people, processes and tools. David shares his.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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AUGUST 5, 2016
Millennials in the US aren’t as generous with their organ donations as they should be apparently (they probably spend too much time on their bloody phones) so organ donor charity Donate Life is running a new campaign by The Martin Agency featuring one Coleman F. Sweeney, “the world’s biggest a **e.
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AUGUST 5, 2016
London indie 101 has stronger marketing credentials than most and majors on a mix of branding and advertising for its clients. Now it’s been appointed by Dole Packaged Foods Europe as its creative agency in the UK for advertising across the brand and planned new product launches. Dole marketing director EMEA James Watson says: “This.
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AUGUST 5, 2016
It’s always worrying for agencies when a big client merger happens and one of the biggest recent ones is BT’s £12bn buy of EE in the UK. BT also owns Plusnet. On the media agency front it seems it’s going to be business as usual, albeit in a slightly different form. WPP’s GroupM is forming.
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AUGUST 5, 2016
Apple isn’t as popular as it used to be. It’s grown too big, makes too much money, avoids too much tax and drives users nuts with constant upgrades that don’t work as well as they should. It also doesn’t have Steve Jobs any more who, while hardly cuddly, summed up what Apple was about in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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AUGUST 5, 2016
Just ahead of the start of the Rio Games, marketers are being warned not to get caught out by the strict marketing and advertising rules that apply to the use of various logos and other trade marks. In a bid to deter ambush marketing during the Games, Brazil has introduced stricter-than-usual criminal sanctions for those.
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AUGUST 4, 2016
Karmarama scooped the £40m Confused.com business earlier this year following its appearance as a ‘wild card’ in a pitch that also included TBWA and Wieden+Kenedy. Wonder what they thought. The business moved from Publicis London which had offered us Brian the ‘dogging’ robot. Moneysupermarket and its “You’re so.’ campaign from Mother has been kicking sand.
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AUGUST 3, 2016
On-train advertising company KBH has signed Eurostar to its new KBH digital platform Union Street. Union Street allows advertisers to track key information about passengers including demographics, travel patterns, behaviour and lifestyle. The Eurostar media contract creates a new international presence for KBH Digital and its advertisers. It includes advertising, content and sponsorship opportunities on.
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AUGUST 3, 2016
Kevin Roberts (below) has resigned from Pubicis Groupe following the furore over his comments to Business Insider. Roberts, currently Publicis “head coach” was due to retire next May anyway. Roberts’ statement says: “Fail Fast, Fix Fast, Learn Fast” is a leadership maxim I advocate. When discussing with Business Insider evolving career priorities and new ways.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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AUGUST 3, 2016
Outsmart, the UK’s out of home media marketing body, is cutting back dramatically as efforts to persuade French-owned OOH giant JC Decaux to join have foundered. JCD pulled out of Outsmart’s predecessor the Outdoor Media Centre in January 2015 and recently decided to join the Internet Advertising Bureau (IAB) instead, reflecting its heavy focus on.
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AUGUST 2, 2016
What many people who have lined up to applaud the demise of Kevin Roberts for his supposedly sexist remarks have overlooked is that he’s been suspended by Publicis Groupe for voicing an opinion. Not for sexual harassment or discriminating against women but for saying that, in his opinion, the diversity debate is overdone and overlooks.
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AUGUST 1, 2016
We took a rest from these in May and June, with more than enough good and supposedly good ads in our Top tips for Cannes and coverage of the winners. There were two outstanding examples in July; first off Wieden+Kennedy India’s ‘Da Da ding’ for Nike, showing a veritable storm of empowered Indian females challenging.
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