Martech
APRIL 23, 2025
Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.
Adweek
APRIL 21, 2025
Expedia's Hotels.com is shifting its marketing strategy by introducing the worlds first spokesbell.
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Ad Monsters
APRIL 21, 2025
A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. The landmark ruling in the United States v. Google LLC ad tech antitrust case has sent ripples through the digital advertising world, confirming what many in the industry have long suspected: Google’s dominance represents not just market leadership but an illegal monopoly.
Seth Godin
APRIL 24, 2025
Not a lack of power, but feeling as though we have none. Some people have been indoctrinated to prefer a life with no agency, as it also brings no responsibility. At the other extreme, some folks have decided that they have more power than they actually do. Video games offer people a chance to experience virtual power–an opportunity to feel a lack of powerlessness.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 23, 2025
Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decisionmakers? The answer depends on your team’s current value proposition, operational gaps and strategic goals. It’s an important question because finding the right home for creative ops will determine its ability to drive innovation, efficiency and measurable impact across your enterprise.
Adweek
APRIL 23, 2025
Burrell Communications has acquired Fitzco to launch BCG Worldwide, a private equity-backed holdco aiming to build the first Black-owned agency network.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
APRIL 23, 2025
On the factory floor, productivity increases are relentlessly implemented, often without regard for worker satisfaction. For people working with a laptop, though, they are often seen as optional lifestyle choices instead of ways to significantly boost how much we can get done–and the satisfaction that comes with time we control. If you work on your own, your productivity choices are up to you.
illumin
APRIL 24, 2025
The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox init
Adweek
APRIL 24, 2025
In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoicewhile Googles Privacy Sandbox investors and privacy advocates nurse their wounds.
Martech
APRIL 24, 2025
Can OpenAI make money? Execs at the of the revolutionary, money-burning company think so. They are telling investors it will turn cash flow positive in 2029. That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.
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Digiday
APRIL 24, 2025
After a mere three months of testing, Meta announced on Wednesday that ads on Threads are now available to all eligible advertisers globally. While it might seem quick testing periods can typically take anything from six months to a year prior to an official global launch the anticipation of when this might drop has lingered since Threads first launched in July 2023.
Seth Godin
APRIL 25, 2025
Go to the store, look at the five kinds of mustard on offer, and pick the one that’s best for you. This is not controversial. Go to Amazon and search for wireless headphones. There are more than 400 types to choose from. Compare rankings and ratings and price and choose the ones that are best for you. Amazing, but not shocking. Now, consider an architect designing an addition for the nearby school.
Adweek
APRIL 21, 2025
Big tech firms were among the numerous companies sponsoring activities on the White House grounds.
Martech
APRIL 25, 2025
Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. That figure is forecast to grow to nearly $25 billion by 2029, of OpenAIs total $125 billion projection. Putting that in perspective: In 2024, the company said it had $3.7 billion in revenue, which it expected would grow to $29.4 billion by the end of next year.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
APRIL 22, 2025
Its been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad dollars flow across the internet. The moment felt, briefly, like vindication for publishers. After years of mounting frustration, they finally saw their suspicions ratified in a courtroom. Google hadnt just dominated the open web it had done so illegally.
Exchange Wire
APRIL 25, 2025
Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [.] The post Chromes Cookie Commotion: Is it Finally Over? appeared first on ExchangeWire.com.
Adweek
APRIL 24, 2025
Havas Chicago has appointed Frank Dattalo as chief creative officer (CCO), the agency exclusively shared with ADWEEK.
Martech
APRIL 24, 2025
Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. The industry-wide shift toward privacy-first marketing strategies continues whether Chrome catches up or not. “Google hitting pause on third-party cookie deprecation doesn’t stop the shift,” said Matt Spiegel, EVP at TransUnion. “Marketers can’t keep leaning on a tool that’s losing support across browsers and plat
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
APRIL 25, 2025
By Single Grain Team | April 10, 2025 Publishing random blog posts isn’t enough to capture and maintain audience attention. Marketers should have an organized content strategy to attract and nurture their target audience, and content hubs are an effective way to do this. What are content hubs? This strategy separates content into collections on a specific subject or topic.
Buyer Advertising
APRIL 23, 2025
Why Do So Many Recruiters Ignore Friends and Family? My very first job post-graduation came about from an employee referral. My friend called me up a week or two out of school and asked me what I was up to. Since I had a freshly minted English degree from a state school, I promptly replied, Nothing and the rest is history. I got a job through a referral.
Adweek
APRIL 20, 2025
The tech giant is slowly sharing more data and rolling out new products geared at retailers, eight retail media sources told ADWEEK.
Martech
APRIL 24, 2025
At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Single Grain
APRIL 25, 2025
By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results. Heres your CTV ad playbook where youll learn how to create a high-converting campaign.
VideoWeek
APRIL 23, 2025
For decades, Boots has been as prominent on our TV screens as on the UK high street, but changing viewing habits are subtly shifting the retailer’s media planning across video and CTV. In this edition of the Buy-Side View, Amy Caven, Head of Media Strategy & Planning at Boots, discusses balancing the brand’s mass appeal with reaching younger audiences, the role of the agency in media planning, and the need for advertisers to insist on transparency in their media buys.
Adweek
APRIL 25, 2025
Even though focus has been primarily placed on the publisher side of the business, its advertisers who stand to gain the most from this new era.
Martech
APRIL 21, 2025
The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
APRIL 24, 2025
Traditional forms of advertising are no longer engaging users. Instead, consumers demand interactive experiences. Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential.
Bhatnaturally
APRIL 20, 2025
Every week, I attempt to share clutter-breaking creative ads. Most ads are simply ignored – a fate worse than being disliked. So ads which get noticed and liked need to be celebrated. In this week’s list, creative ads from Fiverr, Gatorade and more. Fiverr GO: not just another AI In 2024 Fiverr, the marketplace for [.] The post Fiverr Go, Gatorade and more: creative ads of the week appeared first on Bhatnaturally.
Adweek
APRIL 21, 2025
The Wendy's-Katy Perry feud is just the latest in two decades of apologiesand no lessons learned.
Martech
APRIL 25, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with brands via email more than any other channel by a substantial margin. Websites, mobile apps and SMS followed behind email.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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