Martech
JANUARY 30, 2025
AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.
Adweek
JANUARY 30, 2025
American Airlines chief executive (CEO) Robert Isom has issued a statement following a collision between one of the airline's passenger planes and a U.S. Army helicopter near Washington, D.C. American Eagle Flight 5342 from Wichita, Kan. was preparing to land at Ronald Reagan National Airport when it crashed mid-air into a U.S. Army helicopter. Both.
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MNTN
JANUARY 31, 2025
Lets be honest Q4 can be chaotic. Between holiday shopping and the year coming to a close, theres a lot going on. Advertisers, listen up: no matter what industry youre in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. Its a tall order, but it can be done.
Ad Monsters
JANUARY 30, 2025
The FTC’s COPPA overhaul introduces stricter data privacy rules for kids, requiring opt-in consent for targeted ads and redefining personal information. Publishers face challengesand opportunitiesin adapting to the new regulations. The FTC has finalized significant updates to the Childrens Online Privacy Protection Act (COPPA) Rule , marking the first drastic overhaul since 2013.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JANUARY 30, 2025
Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. The problem isnt a lack of technical know-how its the absence of key human-centric skills like adaptability, emotional intelligence and collaboration.
Adweek
JANUARY 27, 2025
Advertising tech company The Trade Desk isn't interested in snapping up companies--despite its recent rare acquisition of data firm Sincera. The Trade Desk is the largest independent adtech firm, competing primarily against Google and Amazon for programmatic ad dollars. But the giant is notably not a buyer of companies. Besides Sincera, The Trade Desk's only.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
JANUARY 29, 2025
The ad industry talks a big game about supporting journalism. Still, at IAB ALMs “Spotlight on News” panel, media leaders laid out the real barriersbrand safety fears, an outdated approach to metrics, and a lack of swagger. With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources?
Martech
JANUARY 30, 2025
Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. These include understanding communities unique challenges, adapting to local emerging trends and applying that knowledge to your strategy.
Adweek
JANUARY 31, 2025
Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing "Body Confident Sport" program. Honor Dayagao' Smoke, a 10-year-old wrestler from the Tonawanda Reservation, is the cover star of the historic promo issue of the magazine, which will be available to subscribers as part of.
AdExchanger
JANUARY 26, 2025
Anyone with a predilection for breakfast food, tube-shaped instruments and respectful data collection practices is gonna have a great Jan. 28. Because Jan. 28 is National Blueberry Pancake Day, National Kazoo Day and, of course, Data Privacy Day, an annual holiday of sorts to raise awareness about the importance of data protection, privacy and cybersecurity. […] The post If Youre A Publisher And You Dont Know What A UOOM Is, Then Read This appeared first on AdExchanger.
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Seth Godin
JANUARY 30, 2025
Nothing stays still. Relative to the rest of the world, even something that’s not moving is changing. It’s tempting to talk about not making fast enough progress. But it’s far more useful to ask which direction we’re progressing. Often, people will point to the velocity of the change they’re making without pausing to consider the direction of that change.
Digiday
JANUARY 26, 2025
Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. Its quite the feat for one person. But after speaking with her boss, former colleagues and publishing executives, it seems that Chan is poised to lure publishers in, given her experience and the hard and soft skills she’s developed
Adweek
JANUARY 30, 2025
Coach has elevated Joon Silverstein to chief marketing officer (CMO). She succeeds Sandeep Seth, who also serves as chief growth officer (CGO) at parent company Tapestry and is now adding president of Tapestry International, to his title. Silverstein was most recently svp of creative and sustainability global marketing, as well as head of Coachtopia, a.
AdExchanger
JANUARY 28, 2025
Meta and Mozilla have proposed a new browser-based attribution system for web ads that theyre calling Privacy-Preserving Attribution. The goal is to track how advertising leads to conversion with less privacy risk to users. Unfortunately, while PPA appears to solve an interesting math problem, if applied to real-world advertising, it will increase privacy risks for […] The post The Hidden Dangers Of Privacy-Preserving Attribution And A Smarter Solution appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Rob Campbell
JANUARY 30, 2025
Every new year, people tend to re-evaluate their plans and ambitions. What they’re doing. What they want to do. How they can achieve it. How they can stop doing what they don’t want to do. So given it’s still – just – the first month of 2025, I thought I’d try and help by offering some advice that may or may not be of use to anyone evaluating where they are or where they’re going in their career.
Digiday
JANUARY 28, 2025
While TikToks status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their creator campaigns moving forward. Now even as marketers warily resume their influencer marketing spending , agencies feel pressured to put more emphasis on creators’ multi-platform presence and flexibility in their advertiser contracts.
Adweek
JANUARY 31, 2025
The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a note shared with staff internally, the newly appointed chief executive Sherry Phillips blamed financial underperformance for the cuts. "Unfortunately, as most of you.
AdExchanger
JANUARY 26, 2025
Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […] The post Why And What Marketers Need To Know About AI Agents appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JANUARY 30, 2025
OpenAIs counter-attack on Chinas DeepSeek is just sad. Faced with a competitor whose product costs 95% less, the company yelled, No fair! You copied us! The ChatGPT parent said DeepSeek used a process called distillation, which involves having a smaller A.I. model learn from the output of a larger one to optimize functionality. Everyone not getting an OpenAI paycheck saw the irony.
Digiday
JANUARY 26, 2025
For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their first-party data and the potential to truly track sales. Marketers, however, are still looking for the retailers to make good on that promise. This year, expect more emphasis on measurement with advertisers prioritizing incrementality metrics as opposed to return on ad spend, or ROAS, which has trad
Adweek
JANUARY 31, 2025
The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the.
AdExchanger
JANUARY 30, 2025
Criteo expects 2025 to be a pivotal year for its retail media business. The end-to-end commerce media platform has already made a major change this year by hiring a new CEO in Michael Komasinski, Dentsus former CEO of the Americas. According to Criteo CRO and President of Retail Media Brian Gleason, Komasinskis experience leading a […] The post Inside Criteos Three-Pronged Strategy For Retail Media Success appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 30, 2025
Super Bowl spots this year are going for $8m for 30 seconds, even to advertisers coming in when others drop out as insurer State Farm has done in consequence of the LA fires. This Hellmann’s effort from VML is a minute (surely not $16m?) and Meg Rayan and Billy Crystal reprising their scene from When … The post MAA Ad of the Week: ($8m+) Hellmanns Super Bowl from VML first appeared on More About Advertising.
Digiday
JANUARY 28, 2025
Despite the market disruption wrought by the technical feats of China-based DeepSeeks new R1 large language model, privacy experts warn companies shouldnt be too quick to dive in head-first. However, market opinion is split already. Some privacy experts, marketers and tech execs are advocating for more testing and better guardrails before companies adopt DeepSeek’s latest AI model.
Adweek
JANUARY 27, 2025
Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's premiere episode attracted 3.5 million total viewers and 451,000 viewers among the Adults 25-54 set. That gives the.
AdExchanger
JANUARY 29, 2025
Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta. Its kind of hard for me to imagine that a decade or more from now, all glasses arent going to basically be AI glasses, Meta […] The post Q4: Meta Minted Money And Improved Its Monetization appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 29, 2025
If the Government is so desperate for growth, it should be right behind the UK advertising industry, which according to the Advertising Association and WARCs new figures grew 11.2% to 40.7bn in 2024. In the crucial final quarter, the rise was 9.7% to 10.6 billion. Continued polarisation of online audiences and Zuckerbergs removal … The post Digital and AI boost UK ad spend by 11.2% to 40.7bn in 2024 first appeared on More About Advertising.
Digiday
JANUARY 28, 2025
Anyone waiting for Google to drop a game-changing cookie update can go ahead and breathe its not coming with this one. If anything, the latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers par for the course at this point. Speaking yesterday (Jan. 27) at the IABs Annual Leadership Meeting in Palm Springs, California, Anthony Chavez, Googles vp of Privacy Sandbox, explained that the choice will
Adweek
JANUARY 27, 2025
Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you. much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand's "Foam Diva" commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news.
AdExchanger
JANUARY 30, 2025
Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for. The post Nielsens Long-Awaited Measurement Offering Is Ready For The Upfronts appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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