Single Grain

AUGUST 11, 2020

Over 5 million blog posts are being written every day (it's only 3 p.m.!): With pretty much every business producing online content and campaigns, getting new customers and growing your brand comes down to how much attention you can attract. A recently published study from researchers at the Technical University of Denmark suggests that the collective global attention span is narrowing due to the amount of information that is presented to the public – it's down to about 8 seconds : Source.

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Marketing Audience Education Pop-Up 145

AdPulp

AUGUST 13, 2020

Do copywriters write well in other forms? Does it matter? Yes and yes. For professional writers, there is the literary market, the entertainment market, the journalism market, and the advertising market. When you work in advertising, all of the sister industries are part of the big picture. When you go to bat for a brand, […]. The post Poets Are Particularly Adept At “Packaging” Big Ideas for Brands appeared first on Adpulp.

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More About Advertising

AUGUST 14, 2020

Be selective with the social media platforms that suit your brand best When a business has an online community, it has a great chance of a prosperous future. With an engaged, loyal base of advocates and followers of your brand, it’s easier than ever to upsell new goods or services and increase the reach of.

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All About Advertising Law

AUGUST 10, 2020

On July 28, 2020, the FTC filed four complaints in federal courts across the country against companies who sell paint products used to coat homes and other buildings. At issue in the complaints are paint products that claimed to help insulate homes or buildings, saving the owner money on utility bills. The cases serve as a reminder that the FTC remains on the lookout for deceptive “green” claims, and that claims of “green” benefits must be substantiated.

Advertising 64

Advertising 64

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. This constitutes more than half of the projected global advertising spend, which stands close to $587 billion. In addition to the size of the market, the statistics above also indicate the number of options advertisers have available to promote products and services.

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Ad network Demand Side Platform Affiliates Native Advertising 52

AdPulp

AUGUST 9, 2020

Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers […]. The post Uncle Cooper Says “Go With The Coopers” appeared first on Adpulp.

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All About Advertising Law

AUGUST 11, 2020

Following a warning from earlier this year, the FTC recently filed a complaint against a group of corporate and individual defendants for allegedly misleading and deceiving small business “merchant cash advance” (MCA) customers. Structured properly, an MCA product offers an alternative to standard commercial credit under which the MCA provider purchases the right to receive a fixed amount of the customer’s receivables to be paid based on a percentage of the customer’s dai

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Finance Advertising Marketing 59

Admixer

AUGUST 14, 2020

On June 22, during WWDC 2020, Apple announced several privacy-related updates that will take effect later this year. The wave of privacy concerns pressured digital advertising to rethink its approach to the use of 3rd-party identifiers. Thus, Apple announced major restrictions to the work of IDFA – its ID for the in-app environment on IOS […].

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Advertising 52

AdPulp

AUGUST 14, 2020

Two advertising professionals and OG ad bloggers enter a podcast recording booth… Tune in now to find out what was said. This ep of the adland podcast I chat with @davidburn of @adpulp about trademarks (like adland) paying people for their work, digital debris and much more. Namechecked the @adcontrarian more than once. ?? [link] […]. The post Adland Podcast Number 9: From Ad Industry Woes To New and Improved Pathways appeared first on Adpulp.

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More About Advertising

AUGUST 11, 2020

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market.

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Advertising

Lemonads

AUGUST 11, 2020

Fraudulent traffic cost advertisers a whopping 42 billion US dollars in 2019 and that number can increase to a staggering $100 billion by the end of 2023. Put simply, ad fraud is a monumental obstacle that 69% of marketers view as a major threat to their marketing budget. However, many affiliates are not aware of these deceptive practices and how they work, when can explain why their campaigns keep underperforming despite having good metrics.

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Affiliates Advertising Non-Profit Impressions 52

InMobi

AUGUST 10, 2020

At its annual Worldwide Developers Conference (WWDC) this year, Apple unveiled the latest version of its mobile operating system, iOS 14, among other announcements. But in the world of ad tech and mobile in-app advertising, the biggest news from WWDC this year related to its ID for Advertisers (IDFA). Specifically, Apple is now requiring every app to gain user permission to collect and use their IDFA for advertising purposes.

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Advertising Demand Side Platform Retargeting Impressions 52

AdPulp

AUGUST 10, 2020

Television advertising makes a big difference in national elections. People with little time or little inclination to dive deep see the campaign’s commercials and these spots define the candidate and their platform in a span of seconds, not hours. Joe Biden’s team is doing a smart thing, communications wise, at the moment—they’re focusing on the […].

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More About Advertising

AUGUST 11, 2020

How Starbucks became the biggest coffee shop in the world is a mystery to some of us; part of it is the name writing on cups. They’re re-opening to an extent after lockdown and Iris in the UK hasd produced a nice social media post, encouraging face masks (in the UK you have to wear.

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Media Agency Advertising 88

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! AdNow is a profitable and targeted advertising network helping advertisers who want to generate a lot of traffic to their business sites through interesting article recommendations with ads strategically placed as widgets on the publisher’s blog sites that look like original content with related post models.

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All About Advertising Law

AUGUST 13, 2020

The issue of what exactly is an autodialer, subject to the restrictions of the Telephone Consumer Protection Act (“TCPA”), may eventually be resolved. But for now, the outlook is much like the long-ago Brooklyn Dodger’s chance of winning the World Series: “Wait ‘Til Next Year.” On July 29, 2020, a divided, 2-1 panel in the Sixth Circuit issued its opinion in Allan v.

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Education Agency 40

Gods of Advertising

AUGUST 12, 2020

You collect leather jackets. All of them vintage 20 th Century, with patches of skulls and naked ladies, pins from heavy metal bands and biker gangs. You have never ridden a motorcycle in your life. That silly gold stud you put in your right ear during high school. It lasted three weeks. You took it out before visiting your grandfather, who would never understand jewelry on a boy.

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More About Advertising

AUGUST 10, 2020

Will the new post-Covid normal have amy newspapers in it? The London Evening Standard, which is given away at tube and train stations and some supermarkets, is cutting a third of its workforce including a load of commercial jobs (my spies tell me there aren’t many journalists left anyway although 69 are apparently due for.

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Finance Media Advertising 78

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdPulp

AUGUST 12, 2020

There’s nothing new under the GOP’s obscured sun. Here’s the Trump campaign’s latest attempt to enter Willie Horton territory, and incite the most blatant racists in American to vote their “conscience” this November. Biden’s campaign donated money that helped bail violent criminals out of jail, including a serial rapist and a rioter who tried to […].

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Advertising 133

More About Advertising

AUGUST 14, 2020

Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven content production company that simplifies, automates and scales the creative asset production process.” Terms are undisclosed. Digital production company MediaMonks is the jewel in the crown on Sir Martin Sorrell’s new S4 Capital empire.

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More About Advertising

AUGUST 13, 2020

Much speculation about the possible fate of AKQA, Ajaz Ahmed’s “ideas and innovation” company he founded 21 years ago. Sold to WPP long ago, he and it are still there. But it’s been linked to so far un-merged WPP agencies Ogilvy and, more often, Grey. This would be a shame as Ahmed’s creation is a.

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More About Advertising

AUGUST 12, 2020

Advertising has been a touch solemn recently for obvious reasons – leading some to wonder if jokes have been banished for good thanks to Covid-19. Here’s a decent effort from BBDO New York for Snickers, highlighting the perils of Zoom. There’ll be more on such perils in the months to come – like leaked Zoom.

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Advertising 69

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

AUGUST 14, 2020

Here’s a new campaign for Maserati’s top of the range Trofeo “collection,” another of those expensive and rapid SUVs that you really don’t need but might like to have (if you have £130,000 hanging around or can pay the monthly rent.) Interestingly it’s from Callen, the newish Austin-based indie that Wieden+Kennedy is backing.

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More About Advertising

AUGUST 14, 2020

Super Bowl commercials have to stand out and this effort from Venables Bell in 2008 for Audi’s R8 supercar contender certainly does that. Riffing on the horse’s head scene in The Godfather. Although this time it’s an old “luxury” engine disturbing the victim’s sleep. Here’s another quite dark one from the same stable, more akin.

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More About Advertising

AUGUST 13, 2020

Much debate (in some quarters anyway) about agency account managers – are they an endangered species in whatever adland is emerging from the crisis? Does anyone (apart from them of course) care? Suits, as they used to be known, have never been the most popular. Creatives, mostly, abhor them although some realise that they play.

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More About Advertising

AUGUST 13, 2020

New Dentsu Aegis Network boss Wendy Clark (lured from Omnicom’s DDB) has quite a task on her hands when she takes over as DAN CEO in September. DAN is Japanese conglomerate Dentsu’s business (mainly media buying) outside its home country. For April-June Entsu says revenue, less cost of sales, declined by nearly 18% to ¥18.1bn.

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Media 64

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

AUGUST 13, 2020

You expect something off the wall from Burger King but this one from David Sao Paulo sets new…what? Essentially plugging Burger King deliveries by showing what a hell hole BK outlets can be after a long, hot night. No wonder it’s giving away face masks with your order on them: you wouldn’t want to be.

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More About Advertising

AUGUST 12, 2020

Prepare for another panicky round of policy measures: the UK economy shrunk by 20.4% in the second quarter after falling 2.2% in the first – so it’s an official recession, which won’t surprise anyone. Worse than any other G7 big economy. At the same time the number of new daily Covid-19 infections in the UK.

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More About Advertising

AUGUST 12, 2020

Ben & Jerry’s was always likely to be an unruly member of the Unilever family but in the nearly 20 years since the FMCG giant bought it for north of $300m, life’s been pretty sweet all round. That may change a bit now as B&J UK has entered the lists agains combative British home secretary.

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More About Advertising

AUGUST 11, 2020

It’s an ill wind…MullenLowe in the UK found itself in the happy position of the NHS’s ad agency as the NHS/Public Health England spent £37m (at ratecard) in three month on a vast array of Covid-19 messages. And the agency (now incorporating 101), which had been short of big creative challenges, rose to this one.

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Agency Advertising 64

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing