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Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.
Instagram daily hashtags: did you give it a try yet? #mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream. Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and Twitter. Hashtags are proven to help your ads outperform and reduce cost-per-click (i.e., making your overall Read more.
The most notorious ad agency in America today is also the most effective content marketer in the land. This is not something to be happy about (unless you favor more noise and distortion, over clarity and honesty). Here’s a passage from Ackerman McQueen’s homepage: WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY. […]. The post The NRA’s Ad Agency Is A Formidable Opponent of Freedom appeared first on Adpulp.
There are certain words and phrases that set the antennae of promotions lawyers – and law enforcers – buzzing. “Everybody wins” comes to mind right away – but there is one little word that can pay out tremendous legal problems and should concern anyone involved in executing sweepstakes and promotions. That word is “raffle.” While many people use “raffle” interchangeably with “sweepstakes” or “drawing” to designate a legal game of chance
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium laundry detergent, built on its previous ‘Share the Load’ campaign by persuading dads to do.
We still buy them, we still want to know all about them before we buy them. A few posts ago: 13 December 2017 We’re always sick. … I googled the car and it’s a pretty good car. But the spot tells me nothing about the car. Of course, why would I want to know anything about the car? All I need to know is that it has healing powers … I won’t take you on a whirlwind of moldy posts about cars and advertising and the 50+ market.
No. You’re not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That’s a steep decline in a short period of time. We can blame poor quality and an increase in […]. The post Publish Authoritative Content That Adds Value, Or No One Will Care appeared first on Adpulp.
No. You’re not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That’s a steep decline in a short period of time. We can blame poor quality and an increase in […]. The post Publish Authoritative Content That Adds Value, Or No One Will Care appeared first on Adpulp.
CFPB Expands Call for Evidence with Additional RFIs. The CFPB has now issued six RFIs as part of Acting Director Mulvaney’s Call for Evidence Regarding Consumer Financial Protection Bureau Functions, which we have previously covered. The RFIs provide industry participants a chance to comment on the CFPB’s rules, policies, and practices regarding investigations, examinations, enforcement actions, and external engagement.
I don’t know if WPP’s Sir Martin Sorrell supports a football team but he won’t be best pleased this morning to be described by The Times as turning into Arsene Wenger. Wenger, for those who don’t follow football, is Arsenal’s embattled manager – suffering two 0-3 defeats in a week by high-flying Manchester City.
WPP flat-lined at best in 2017 according to its preliminary results released today. In CEO Sir Martin Sorrell’s words 2017 “was not a pretty year.” Currency movements and some stern financial management allowed WPP to increase its top line post-tax profits by 27.4 per cent to £1.9bn but like-for-like billings fell 5.4 per cent to.
Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness of.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Grey and production giant Hogarth (majority owned by Grey owner WPP) are combining resources in a big new London production house Town Productions. The deal mirrors Grey and Hogarth’s Townhouse, set up in New York in 2016 initially to handle Procter & Gamble. Hogarth also has a joint deal with WPP’s Ogilvy called H&O. Town.
The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for […].
WPP is planning to restructure digital and data in 2018, after 2017 results showed the world’s largest communications group flatlining last year. The data branch of WPP has long been an underperformer – in 2017 it like-for-like revenues were down 2.9 per cent, with North America and Asia Pacific described as “particularly difficult” – but.
On the face of it Johnnie Walker is an unlikely women’s advocate but it’s becoming one in style in a new campaign from Anomaly New York, featuring one Jane Walker. She’s being rolled out – if that’s the apropriate description, it almost certainly isn’t – to celebrate Women’s History Month and International Women’s Day in.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Recent research by the World Federation of Advertisers (WFA) reveals that, for 45 per cent of marketers, a major priority for 2018 will be to internalise their programmatic capabilities. And it’s not difficult to understand why brands are keen to bring elements of their marketing mix in-house. A number of high-profile news stories over the.
I see from Campaign that there’s some grey smoke about two big forthcoming pitches: Asda and Camelot. Saatchi & Saatchi is defending Asda, AMV BBDO Camelot. Among those invited to “chemistry” meetings with Asda are AMV, which lost Sainsbury’s to Wieden+Kennedy at the end of 2016, and The&Partnership London (formerly CHI&Partners) which seems to be.
It must be getting serious. Droga5, a highly successful agency to all appearances, is laying off 40 people (five per cent of its workforce), the first time David Droga’s agency has had to make such cuts in New York although it closed its Sydney office a while back with the loss of many more jobs.
We wondered if WPP boss Sir Martin Sorrell would make any bold moves to reshape his empire alongside its 2017 results and here’s a boldish one: venerable WPP PR companies Burson-Marsteller and Cohn & Wolfe are merging to form Burson Cohn & Wolfe (BCW) under CEO Donna Imperato (left) from Cohn & Wolfe. Burson’s Don.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Almost unbelievably l’affaire Martinez, the exit of former global boss Gustavo Martinez, rumbles on at JWT. Martinez (below), who was accused of harassment, is now holed up in JWT Spain, some say as country manager. No-one is saying publicly exactly what he’s doing but he’s reported to have sent 47,000 emails over the past year.
There seem to be as many craft beers as designer gins in the UK these days (gins are supposedly easy, you go to the Polish shop, buy some strong vodka and chuck in a few herbs and spices). Some of the “craft” beers are owned by the drinks giants – who seem to have forgotten.
WPP has a lot on its mind this morning, with its shares heading south on publication of poor results and bleak outlook for 2018, but it’s also chosen to publish its UK gender pay gap report. This is now a legal requirement for big companies in the UK. And, in common with most of its.
The last thing you need when you’re you’re freezing your butt off in snowy London (on the first day of “meteorological” Spring) is a guided tour of bloody Antarctica. But Air New Zealand is unkindly offering us the “world’s coolest safety video,” starring Adrian Grenier and highlighting the airline’s work to conserve that snowy continent.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Here’s a charity promo with a difference. Two well-known US actresses are playing the #MeToo edition of Guess Who?, trying to guess the Hollywood power player accused of sexual misconduct. A third comes in to ask, “Can I play too?” She’s told, “Of course. You’re a woman. You have no choice.
Independent out of home specialist agency Talon is expanding in the US with the opening of a New York office. Talon handles out of home media for several of the UK’s leading advertising brands through Omnicom Media Group UK agencies and also works with other agencies including AMS Media Group, JAA, Goodstuff, Ptarmigan Media and.
Happy bunnies in London this morning are most Sky shareholders, who’ve seen US cable giant and NBC owner Comcast bid about £22bn for the company. Not so pleased is Rupert Murdoch (below), whose Fox already owns 39 per cent of Sky and is trying to buy the rest for the third time. Murdoch now faces.
Google is launching two new “tools” aimed at boosting website mobile performance at the Mobile World Congress: a Speed Scorecard and an Impact Calculator which purports to show how much extra revenue they could gain if they speed up a bit. Speed is the key says Google, with big gains if sites speed up mobile.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
London’s newish Studio of Art & Commerce is an interesting outfit, specialising in working via non-paid media. Now it’s launching its biggest project to date, the No7 Face Study, an interactive website for Boots where for the first-time users can explore key signs of ageing on an interactive ‘map’ of the face. With no retouching.
The&Partnership London has been appointed by Radiocentre, the industry body for UK commercial radio, to demonstrate the scale of commercial radio and the brand-building opportunities the medium offers to advertisers. The account moves from Lucky Generals and follows that agency’s former creative partner Yan Elliott who’s now joint ECD of The&Partnership London.
We didn’t do a Best Ads of 2018 in January because there didn’t seem any: Oh no, is it true what they’re all saying about the death of creativity? February looked as though it was going out with a whimper too although there were more decent efforts. But this week saved the day (year?) with.
Are these the first same sex snogs in ads? Part of a new campaign by TBWA Sydney, brave indeed where same sex marriage is a hot issue. Shot on an iPhone X (well you have to sell something). Clever to re-think macho Aussie Michael Hutchence with the excellent Courtney Barnett too. Almost makes you like.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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