More About Advertising
JANUARY 16, 2018
Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive.
AdPulp
JANUARY 16, 2018
“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel’s radical vision is laid out in black and white on his website for all to see. Okay! Any questions? […]. The post Is Advertising Radical Enough?
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Gods of Advertising
JANUARY 14, 2018
A tradition of this blog – more relevant than ever… Gods of Advertising. When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter.
InMobi
JANUARY 16, 2018
If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. It’s time to put that hat on! As a consumer, would you like to have only two options when making high-involvement decisions such as buying a house or choosing financial instruments? Even when it comes to a simple decision such as buying a jar of jam, consumers today want more than just two options.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
JANUARY 15, 2018
David Raichman is the executive creative director digital & innovation, Ogilvy Paris, a multicultural, multidisciplinary advertising agency and one of the five biggest Ogilvy offices in the world. Desert Island Ads Given my passion for hiking – going far away and deep into nature – I am up for the voyage to MAA’s Desert Island.
AdPulp
JANUARY 17, 2018
This Valentine’s Day, FTD Companies’ gifting brands ProFlowers and Shari’s Berries have come together to form the “Perfectly Paired Collection,” an assortment of fresh flowers and gourmet dipped berries and sweets, combined and delivered in one gift box. Sending flowers and candy on Valentine’s Day is conventional, or “inside the box.” But maybe that’s okay. […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 17, 2018
New ITV boss Carolyn McCall is just settling into her new plush new seat at the the UK’s biggest free-to-air broadcaster but she might not be too pleased to see the latest report from Deloitte’s technology, media and telecoms practice (TMT) which forecasts that traditional TV viewing by 18-24 year olds will decline by ten.
More About Advertising
JANUARY 19, 2018
Increased interest in Western Europe agencies drove adland mergers and acquisitions in 2017 according to Results International, with the region accounting for 25 per cent of deals. One of the biggest acquirers, as ever, was WPP with boss Sir Martin Sorrell saying he wanted to increase WPP’s continental European footprint following the Brexit vote in.
More About Advertising
JANUARY 17, 2018
Marketing budgets are still growing according to the IPA’s latest quarterly Bellwether Report but at the slowest rate since Q1 2016. 23.9 of marketers surveyors said their budgets were increasing, 15.2 per cent that they were headed in the opposite direction. Looking further ahead compiler Markit says UK adspend in set to slow markedly in.
More About Advertising
JANUARY 16, 2018
AnalogFolk looks like the big winner so far in Unilever’s bid to cut back the number of agencies it uses with its appointment as digital agency of record for food brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s and Bovril. It displaces about 20 agencies previously working on Unilever’s diverse portfolio which used to include.
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AdPulp
JANUARY 19, 2018
Leo Burnett is doing something smart on Instagram. The agency is using the platform to showcase its people in their natural settings. The images, like most photos on Instagram, are not from a formal photo shoot. They’re casual snapshots, supported in some cases by Q+A in the comments. For example, creative director Scott Smith, in […]. The post This Is Brand Storytelling appeared first on Adpulp.
More About Advertising
JANUARY 18, 2018
Omnicom’s GSD&M is the latest US agency to announce a round of lay-offs, continuing a grim pattern for the start of 2018. Usually these unfortunate events are a slipped out at the end of the previous year, hoping no-one will notice. The damage seems to be worst in the US (although maybe that means other.
More About Advertising
JANUARY 16, 2018
Wanna know what finger lickin’ good is in French? Course you did. It’s here in a new campaign from Sid Lee Paris for KFC, as the Colonel himself lands in France to show the natives what they’ve been under-estimating (KFC has been around in France for decades). Colonel Sanders has bounced back in a number.
More About Advertising
JANUARY 16, 2018
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up £79m so he could retire to Ibiza. Alas John, that was then. Actually Accenture seems.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JANUARY 16, 2018
Here’s a nice simple ad from WCRS for Churchill Insurance – part of the Direct Line empire – telling us that we won’t lose our no claims bonus if our Churchill-insured car is vandalised. Similar to Direct Line’s current campaign.
More About Advertising
JANUARY 15, 2018
Much hoopla in the media about this new British Army campaign from Karmarama, building on last year’s ‘This Is Belonging.’ Seems there was a plan at some stage to move away from the long-serving tagline ‘Be The Best’ (it’s still there). One new ad showing a Muslim soldier pausing for prayer caused a pre-launch kerfuffle.
AdPulp
JANUARY 18, 2018
Did you know that 70 percent of marketers expect primary research when receiving new agency pitches? In related news, 89 percent of agency pros that win new business pitches more than half the time use primary research when developing their pitch. The stats above available in a new report from Vennli, which wants to help […]. The post Add Primary Research To Your Pitch; Win the Pitch appeared first on Adpulp.
AdPulp
JANUARY 15, 2018
The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 19, 2018
Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US) currently with WPP’s MediaCom for planning, Publicis’ Starcom for most of the buying and Omnicom’s OMD for other bits. Mars brands include M&M’s, Snickers, Orbit and Pedigree. ID Comms is the consultant. Mars CMO and.
More About Advertising
JANUARY 19, 2018
System1 purports to measure the emotional engagement of ads and this one, for Belvita breakfast biscuits by Gravity Road, topped its list for 2017. Ranking over 700 ads among 56,000 consumers. Actually might be a useful piece of research. The full list is here.
All About Advertising Law
JANUARY 18, 2018
Some people really do not like being told to get a flu shot and, in Latner v. Mount Sinai Health System, In c., 2018 WL 265085 (2d Cir. amended decision Jan. 9, 2018), a man sued his hospital over it. Well, not exactly. Plaintiff Daniel Latner claimed that a text message sent by a third party telemarketer for Mt. Sinai Health System reminding him to get a flu shot violated his rights under the Telephone Consumer Protection Act (TCPA).
All About Advertising Law
JANUARY 18, 2018
We don’t like to toot our own horn in blog posts too often, but the arrival of Heather Capell Bramble in Venable’s Washington, DC office was a development we thought worthy of some tooting and something important to all of you as well. Heather joins Venable from the U.S. Consumer Product Safety Commission (CPSC), where she served as chief counsel and policy advisor to Commissioner Marietta Robinson.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 18, 2018
One of the big hopes for agencies is that new tech-based clients will take over from the likes of Unilever and Procter & Gamble as their big source of revenue. Some such are spending heavily, Amazon for one which is now reckoned to spend about $5bn globally. But the old FMCG marketers worked in a.
More About Advertising
JANUARY 17, 2018
If you can stomach a bit more Santa this ad from Huawei and Doner featuring a tie-up with Save the Children was YouTube’s top scorer in December. £500,000 was raised for the charity. Andrew Garrihy, CMO, Huawei Western Europe CMO Andrew Garrihy says: “As a challenger brand in the smartphone space, we always strive to.
More About Advertising
JANUARY 17, 2018
Beer ads will occupy much of the spotlight at the Super Bowl on February 4 and AB InBev’s stella Artois is returning to the fray for the first time since 2011 as part of its ‘Make Your Super Bowl Matter’ campaign through Mother. But it’s not another outing for beery imbibers but a continuation of.
More About Advertising
JANUARY 17, 2018
101 was one of London’s finest minimalist agencies before it was bought by MullenLowe – in the sense of making a little airtime go a long way – and its Subaru business has moved over with it. Here’s its debut TV effort for the new XV on the theme ‘Better Where It Matters.’ Featuring a.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 15, 2018
Cadbury is one of the those quasi-legendary UK accounts, sponsor of some good even great advertising over the years – but, also, much else besides. Now it’s owned by Mondeleez International of course, which may or may not be a Good Thing.
More About Advertising
JANUARY 18, 2018
Not the most fitting tribute perhaps to Cranberries singer Dolores O’Riordan, who sadly died this week, but this Renault Clio spot does demonstrate just how influential the Irish band was in the US and around the world. As recently as 2010 the Cranberries 1994 track Zombie was picked for a Publicis ad, which ran in.
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