Gods of Advertising

FEBRUARY 2, 2017

Though stinging, I love this gag Tweet from Adweak. Many a Superbowl I spent gripping my phone (or radiating my balls via laptop) racing the commercial feed on TV, and countless other assorted creative types, to try and get in a witty and insightful Tweet. Then another. And another. Of course I also needed to embellish my comments with a unique and brilliant hash tag, this in addition to the tag we’d been assigned.

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Conversion Media Advertising 61

Advertising to Baby Boomers

FEBRUARY 1, 2017

I blogged this book already – without reading it. Now I’ve read it. Good one, recommended if you don’t mind getting sick to your stomach. Stay away if you’re prone to paranoia. As for me, it just got me all itchy and queasy. So far, this might not seem to be a positive review. It is one. But like most of what’s on the web nowadays, how do you know if it’s fact, advertising, fiction, advertising, drivel, advertising, truth, advertising?

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More About Advertising

JANUARY 30, 2017

It’s all change at the holding companies as we go into 2017, ‘de-layering’ you might call it. Andrew Benett (below), CEO of Havas Creative Group and Havas Worldwide (you might ask what the difference is but Creative Group seems to include Arnold) is leaving with holding company boss Yannick Bolloré taking over. Havas is now.

Finance 60

Finance Agency Advertising 60

AdPulp

FEBRUARY 3, 2017

CMD is a Portland stalwart. The shop opened its doors in 1978 as a provider of slide shows and filmstrips for business meetings and other corporate presentations. Today, the agency is one of the largest in Stump Town, employing more than 170 people and pulling in millions of dollars in revenue each year. Interestingly, CMD […]. The post Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm?

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Marketing Agency 57

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

All About Advertising Law

FEBRUARY 2, 2017

From the ABA Antitrust Section bi-annual Consumer Protection Conference in Atlanta, Acting FTC Chairman Maureen Ohlhausen made her first keynote address in her newly elevated roll. To the backdrop of playful beluga whales in the ballroom of the Atlanta Aquarium , she outlined three consumer protection priorities she will put in force during her time in the driver’s seat.

Education 40

Education Advertising 40

Adacado

JANUARY 30, 2017

Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc. This information is usually obtained by combining first, second and third-party data. The post Audience Targeting appeared first on Adacado.

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Audience Education 40

AdPulp

FEBRUARY 1, 2017

What could be more American than an immigrant’s story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. “When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived […]. The post Budweiser Taps the Perfect Theme for This Time appeared first on AdPulp.

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Food Marketing Advertising 40

All About Advertising Law

FEBRUARY 2, 2017

From the ABA Antitrust Section bi-annual Consumer Protection Conference in Atlanta, Acting FTC Chairman Maureen Ohlhausen made her first keynote address in her newly elevated roll. To the backdrop of playful beluga whales in the ballroom of the Atlanta Aquarium , she outlined three consumer protection priorities she will put in force during her time in the driver’s seat.

Education 40

Education Advertising 40

Adacado

JANUARY 30, 2017

Behavioral targeting focuses on what a person does. It is a technique used by online advertisers to increase their campaigns effectiveness by selecting users based on their online activities. These activities include web pages, products the users viewed and what attempts they made towards purchasing certain products or services. Behavioral targeting can be used both for retargeting campaigns and for prospecting campaigns.

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Retargeting Advertising 40

More About Advertising

FEBRUARY 2, 2017

The Gunn Report into ad awards for 2016 names BBDO as the Most Awarded Network, adam&eveDDB the Most Awarded Agency (two of the top four are from New Zealand), Burger King’s ‘McWhopper’ Most Awarded Campaign, USA Most Awarded Country, Samsung Most Awarded Advertiser and O Positive Films Most Awarded Production Company. The rankings are based.

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Agency Advertising Media 49

Advertisement

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Advertising

AdPulp

JANUARY 31, 2017

We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What’s always been true about differentiating on product attributes is now also true about the community […].

Food 40

Food Advertising 40

All About Advertising Law

FEBRUARY 1, 2017

Everyone dealing with advertising substantiation has been on the sending or receiving end of a demand letter that challenges the basis for an advertising claim. These letters usually follow the same format. The letter will identify the advertising claim at issue, explains the problem with the claim, and provides a reasoned explanation for the sender’s position.

Advertising 40

Advertising 40

Adacado

JANUARY 30, 2017

Retargeting focuses on what a person does while they are on an advertiser's website. Strategically placed tracking codes called pixels are placed throughout the website and record a user's browsing behavior. These code snippets are placed on the home page, category pages, product pages and cart pages in order to identify where a user abandoned the website.

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Retargeting Advertising 40

More About Advertising

FEBRUARY 3, 2017

In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO Marc Pritchard at the IAB Annual Leadership Marketing conference. They argue that change is now coming to the digital ad market. That much can be assured in 2017 because Procter & Gamble has decreed that.

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Marketing Ad Tech Finance Media 45

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

FEBRUARY 3, 2017

What to do about the Guardian, which announced to staff the other day that it was going to burn through £90m of cash in the year to April. Last year it reported an EBITDA loss of £68.7m and a pre-tax loss of £173m. EBITDA means earnings before interest, tax, deductibles and amortisation and the number.

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Finance Media Advertising 45

More About Advertising

FEBRUARY 3, 2017

Interesting article in the FT today about football clubs and which ones have (and have not) spent most wisely on players and salaries. Manchester United is not among the wisest spenders you won’t be surprised to learn although there are worse: Sunderland’s record is the worst in the UK. Best are Tottenham and Everton, reassuring.

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Finance Advertising 45

More About Advertising

FEBRUARY 1, 2017

There must be some money in this website design business in the US. For years we’ve had high profile spots for GoDaddy (being polite here) and now Wix.com is back for its third Super Bowl with an epic (and expensive) crash-bang-wallop starring Jason Stathan amd ‘Wonder Woman’ actress Gal Gadot. In-house, directed by Incredible Hulk.

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Advertising 45

More About Advertising

JANUARY 31, 2017

Omnicom has wiped the floor with its rivals in the 2016 new business stakes, according to marketing consultant R3 Worlwide. Unlike 2015 creative and digital reviews took precedence over media reviews by value but Omnicom agencies topped both tables as well as the holding company one.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

JANUARY 31, 2017

Years ago Apple told us “there’s an app for that,” heralding the final coming of smartphone mania. Now McDonald’s newly-minted US creative agency We Are Unlimited, based on DDB, has produced its first offering – ‘There’s a Big Mac for that’ Actually there are three: a smaller version and a Grand Mac, which sounds formidable.

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Agency Finance Advertising 45

More About Advertising

JANUARY 30, 2017

Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy umbrella. Now CEO John Seifert, who took over from Miles Young a year or so ago (Young went off to be master of an Oxford college) appears to be trying to rationalise things by placing.

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Agency Finance Media Advertising 45

More About Advertising

FEBRUARY 3, 2017

AB Inbev, about to be the owner of SAB Miller, is by far the world’s biggest beer company and it looks like being the Super Bowl’s biggest benefactor too. We’ve already seen two efforts for Bud Light (didn’t like those) and one epic for Budweiser. Now its Busch brand, the leader in the high-volume value.

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More About Advertising

FEBRUARY 3, 2017

Here’s another Super Bowl Bud Light ad from Wieden+Kennedy, this time featuring the “original party animal” Spuds Mackenzie, a bulldog who appeared for the brand back in the 1980s courtesy of DDB. Wieden+Kennedy has resurrected him from doggy heaven to help the reluctant ‘Brian’ to get into the swing of things; his entry ticket being.

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Agency Advertising 40

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

FEBRUARY 2, 2017

French hotel giant Accor has appointed Doner London as its lead creative agency for mid-priced brands Novotel and Mercure after a pitch. The brands worked with the consultancy RAR to draw up the shortlist. Novotel and Mercure have a network of over 100 hotels in the UK.

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More About Advertising

FEBRUARY 2, 2017

Say what you like about Lucky Generals, they keep knocking out the ads. Long-time client Paddy Power (something of a miracle in itself) commissions a fair proportion of them, usually topical spins and the like designed to show what a boyo Paddy is. Paddy Power though is now the 600lb gorilla of the betting world.

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More About Advertising

FEBRUARY 2, 2017

More Lucky Generals (note to readers, quite understand if you’ve had enough of them for now). Anyway, a while back the agency announced it was in talks with Omnicom, seemingly with a view to setting up a micro-network within the holding company. It still might but more likely, initially at least, is the newish London.

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Agency Finance Advertising 40

More About Advertising

FEBRUARY 2, 2017

Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus. The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This.

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Agency Media Finance Advertising 40

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

All About Advertising Law

FEBRUARY 1, 2017

Everyone dealing with advertising substantiation has been on the sending or receiving end of a demand letter that challenges the basis for an advertising claim. These letters usually follow the same format. The letter will identify the advertising claim at issue, explains the problem with the claim, and provides a reasoned explanation for the sender’s position.

Advertising 40

Advertising 40

More About Advertising

FEBRUARY 1, 2017

What do about D&AD, the British based international design and advertising awards (it used to be called Designers and Art Directors)? Under CEO Tim Lindsay it’s got itself back on the map even as the Cannes International Festival of Creativity (its full moniker) tramples everything else underfoot, outside the US anyway. It has an age-old.

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More About Advertising

FEBRUARY 1, 2017

Sir Martin Sorrell’s WPP is on the point of landing some or all of Walgreens Boots Alliance’s $600m global ad budget; a deal brokered in the first place, it seems, by Sorrell at Davos with top Walgreens Boots management. Sorrell’s pitch is believed to have centred on cost savings of up to $100m. Omnicon currently.

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Finance Media Agency Advertising 40

More About Advertising

FEBRUARY 1, 2017

Wieden+Kennedy London says on its website that it exists to create strong and provocative relationships between good companies and their customers. Its debut campaign for Sainsbury’s, after winning the business from long-terms incumbent AMV BBDO, has certainly proved provocative: some people hating it with a rare fury. Is it the equivalent of a middle-aged accountant.

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Agency Advertising 40

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.