AdPulp
JUNE 22, 2016
Wouldn’t it be nice to ask one of the early heroes of the ad business a few questions? Thanks to IBM’s Watson, and some diligent research work from The Drum, we are now able to ask one deceased legend—David Ogilvy—about various items of importance. By the way, The Drum is a global media platform and […]. The post Ask David Ogilvy And Watson Will Reply appeared first on AdPulp.
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JUNE 19, 2016
London’s FCB Inferno has won the Cannes Lions Health and Wellness Grand Prix for its integrated campaign ‘Alphabet of Illiteracy’ for education company Pearson’s Project Literacy. FCB Inferno is pretty good at good causes advertising, last year it won the Lions Health and United Nations Foundation Grand Prix for Good for Sport England’s ‘This Girl.
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Gods of Advertising
JUNE 20, 2016
A few 24 hours ago, I had the pleasure of conversing with Alex Bogusky before he became a demi-God of Advertising. We were at a vendor-sponsored pool party in Cannes. However unlikely as it seems, both of us were not really digging the scene. He seemed to prefer a quiet discussion versus living it up in the shallow end. I was perhaps more torn on the issue but also more than happy to oblige him.
All About Advertising Law
JUNE 24, 2016
As excitement builds for the 2016 Olympics and Paralympics in Rio, companies and organizations, big and small, will be tempted to use the “Games” or the “Olympics” to promote their products, services and agendas. But, they must beware of getting too caught up in the Olympic spirit. Although Olympic and Paralympic trademarks such as the interlocking rings, “Rio 2016,” and “Faster Higher Stronger” may be ubiquitous, especially this summer, an unauthorized use of such trademarks could bring a lot o
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
JUNE 22, 2016
I’ve been puzzling over the Volvo wedding campaign ever since this ad first appeared on TV. A dude with a beard sits in the back seat and gazes lovingly into his navel… Okay, then what? Who are all these people? When and where was the wedding? Where’s the bride? I know. Lots of unanswered questions, […]. The post Volvo USA Is A Believer In The Sanctity of Marriage appeared first on AdPulp.
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JUNE 21, 2016
Memories and moments will change the world. That was the view of Brian Chesky, the co-founder of Airbnb, who spoke at the Cannes Lions festival this week. It might seem a rather vague – slightly trite – observation, but there’s little doubt that there has been a shift from people feeling the need to own.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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JUNE 23, 2016
Iggy Pop was one of the few people who actually talked about advertising at Cannes Lions. You know, those things that you see on telly, in a newspaper, or on the street selling you stuff? While everyone else this week was talking about the future, VR, AR and that coma-inducing word ‘content’, Iggy handed out.
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JUNE 23, 2016
The key to great content is making the data work with your gut If you want to make content work for your brand you can’t place all your trust in data and you can’t simply follow your gut; you’ve got to make them work together. This is what CBS chief executive Leslie Moonves outlined at.
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JUNE 21, 2016
Strategy partner Tamsin Djaba (below) joined RKCR/Y&R in April 2016. She is responsible for leading strategy on key clients including BBC and M&S and diversifying the agency’s output. Before joining Y&R she was strategy director at Droga5 London and director of New Business Models at the Nike Foundation, working on an initiative to reposition teenage.
AdPulp
JUNE 23, 2016
Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […].
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JUNE 23, 2016
Should be an interesting morning here in the sunny environs of Cannes as a fair chunk of the global advertising, marketing, media and tech industry tries to come to terms with Britain’s surprise (some business people would say amazing) decision to quit the European Union. 52 per cent voting to leave on a reasonably high.
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JUNE 21, 2016
The Cannes Lions festival is so much better when it’s not pandering to celebrities and is instead taking a genuine look at the past, present and future of creativity. That’s why the best session of the week so far has probably been Razorfish and Contagious’ take on ‘The Code of Creativity’. Don’t let the clichéd.
AdPulp
JUNE 18, 2016
Dreyer’s, now owned by Nestlé, was founded when an ice cream maker (William Dreyer) and a candy maker (Joseph Edy) came together in 1928. In one way or another, the brand has been celebrating togetherness ever since (said the planner to the creative team). What does togetherness look like today? When Goodby Silverstein & Partners […]. The post Dreyer’s Is The Official Ice Cream Of Inclusiveness appeared first on AdPulp.
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JUNE 23, 2016
There are so many potential Grand Prix winners at the Cannes Lions these days that we won’t attempt to cover them all. Tipsters (including our own Top Tippers) are so good at it that you know most of them by now anyway. This year’s much-tipped big winner at Cannes seems likely to be Burger King’s.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
JUNE 22, 2016
Three things the Federal Trade Commission (FTC) really doesn’t like: deceptive claims about dietary supplements; deceptive certification or seal programs; and websites that look like editorial content, but are actually advertisements. Put them all together and what do you get? If you guessed a lawsuit by the FTC , you are correct! On June 16, the FTC sued SmartClick Media and its principal, Robert Vozkecky, alleging that the company’s “Doctor Trusted” seal and advertorial
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JUNE 21, 2016
VR is a medium like no other. It’s like no other because, as the pioneering director Chris Milk said at Cannes Lions this year, it is the medium of human experience. “Where film has celluloid and books have ink and paper, VR has human experience,” he said, speaking on stage at the Palais at Samsung’s.
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JUNE 21, 2016
I’m off to the Cannes Lions tomorrow – for the first time in decades – so there might be the odd interruption in service as I talk to lots of people I want to talk to and a fair few about whom I’m unconvinced. But it has to be done – well maybe it does.
More About Advertising
JUNE 21, 2016
Ogilvy is setting off in search of its fifth successive network of the year at Cannes and is the early front runner with the award of the Glass Lion to Ogilvy & Mather Mumbai for its work for Make Love Not Scars, a charity supporting acid attack victims. The Glass Lion awards work that challenges.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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JUNE 21, 2016
M&C Saatchi has fired its last shot for Britain Stronger in Europe as the EU Referendum looms, a poster saying, in effect, how brave are you feeling? You always expect fireworks from an M&C Saatchi political campaign, thanks to its former heritage – ‘Labour Isn’t Working’ and all that – but don’t always get it.
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JUNE 21, 2016
Grey Group Asia Pacific’s ‘I Sea’ app, which purports to scan the Mediterranean for migrants in distress, has won a Bronze Lion at Cannes despite being withdrawn by the client, dropped from the Apple Store and heavily criticised in the Twittersphere and elsewhere. Apparently it’s not as finished as it seems to be. Grey has.
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JUNE 21, 2016
The self-styled Cannes Lionesses have come out growling, furious that in the 60 or so years of the ad festival there hasn’t been a single female winner of a Gold Lion and only 267 Lions of any description – out of thousands – have been awarded to women. Question is, what do you you do.
AdPulp
JUNE 20, 2016
Susan Credle, global chief creative officer at FCB, believes in the power of story to move people to buy and to believe. She’s not alone in this, although it pays to clearly make the argument over and over. In a guest piece written for The Wall Street Journal, Credle explains the great tradition that today’s […]. The post FCB’s Creative Leader Sets The Story Straight appeared first on AdPulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JUNE 20, 2016
AMV BBDO has found another ‘victim’ for its ‘Please Not Them’ campaign for the National Lottery, singer James Blunt of ‘You’re Beautiful’ fame – or notoriety. And here we have Blunts all over the place, more than some of the punters here can stand. Does this show that Blunt’s a remarkably good sport or remarkably.
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JUNE 20, 2016
McCann and a team of back-up IPG-ites were appointed as the All England Lawn Tennis Club’s first brand agency in January with a brief to make Wimbledon the “world’s premier annual sporting event.” They’re kicking off with a spate of online films titled ‘In Pursuit of Greatness.’ You don’t expect anything too lively under such.
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JUNE 19, 2016
It seems that every year, the Cannes Lions event starts earlier and earlier. It seems that every year the festival location and schedule gets bigger and bigger. And yes, it seems that the bars get busier and busier.
AdPulp
JUNE 19, 2016
Art Net News calls it, “a hypnotically-brilliant video.” The New Republic says, “It makes the end of the world seem as sweet as bubble gum.” All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump’s team knew what they were doing, […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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