More About Advertising
JANUARY 13, 2016
Unilever’s Axe quit BBH for 72andSunny Amsterdam last year and here’s the debut global campaign from the new agency ‘Find your Magic.’ Apparently agency and client have been examining young men, to discover that “men still feel overwhelming pressure to conform to masculine ideals — and that male confidence is shockingly low.” Well, let’s face.
InMobi
JANUARY 13, 2016
Currently the third largest smartphone market in the world, 2015 proved to be a significant year of growth for India's mobile economy. InMobi and TUNE teamed up to help you make sense of what India's mobile consumers did in the past year.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
JANUARY 14, 2016
If you’re looking for a way to improve stale PowerPoint presentations and make a memorable impression, using video in your slides is a great solution. But the technicalities of shooting a video and transferring it into PowerPoint put many people off, and the cost of hiring a film crew, actors, and a post-production studio to […]. The post How to Shoot and Upload Videos for PowerPoint Presentations appeared first on AdPulp.
Gods of Advertising
JANUARY 14, 2016
At least he was honest… The lottery has been trending, hasn’t it? No not the famous short story by Shirley Jackson. (If you haven’t read it you should.) Something about 1.5 billion dollars caught everyone’s attention. Biggest jackpot ever. A “call to action” if I ever saw one. Any direct marketer would salivate if he could generate the response that Powerball did.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JANUARY 13, 2016
Apparently it’s traditional in Australia to celebrate Australia Day by eating barbied lamb on the beach. That’s if you can evade the forest fires and sharks. So farming outfit Meat and Livestock Australia and Sydney agency The Monkeys devised ‘Operation Boomerang,’ a fantasy wheeze to round up Aussies abroad and whisk them back to the.
More About Advertising
JANUARY 12, 2016
Are wrong to assume that creatives are the people who produce 60-second TV commercials? Is that a relic of Mad Men days? One person who thinks so, you won’t be surprised to hear, is WPP’s Sir Martin Sorrell. In this NABS Tuesday Club interview with Alastair Stewart he enlarges on the point at about 50.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 13, 2016
Publicis Groupe wants to buy 30 per cent of Cheil Worldwide, the once in-house Samsung agency that still handles the bulk of the Korean electronics giant’s $5bn worldwide ad and communications business, according to reports. Samsung currently owns about 25 per cent. Cheil has a current market value of $1.9bn so Publicis would, presumably, have.
More About Advertising
JANUARY 13, 2016
Johnny Hornby (below), boss of CHI&Partners and The&Partnership, is making another attempt to spur some action on ad fraud. Hornby interviewed a number of adland luminaries at Cannes last year on the topic and is now calling on the Advertising Association and others to actually do something, starting at the AA’s LEAD summit later this.
More About Advertising
JANUARY 15, 2016
Greenlight COO and co-founder Andreas Pouros (below) picks the new technologies showcased at CES that will impact marketing investment now and in the future. CES, held last week in Las Vegas, is the annual global consumer tradeshow for techmarketers and gadget-obsessed technophiles. The show provides a snapshot into the new world of innovations and how.
More About Advertising
JANUARY 15, 2016
A new agency in Liverpool, SBAS, has announced itself with its first big piece of business, ‘Typhoo Moments’ starring Nigella Lawson. Quite a coup, has Nigella appeared in other ads? SBAS beat TBWA and Saatchi to the Moments brief, another coup. This follows hard on the heels of another new northern agency, Skinny, winning the.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
JANUARY 15, 2016
That bold and parfit knight Tom Knox, the IPA’s new president, has enlarged on his ‘here for good’ agenda, saying that the IPA (the UK ad agency trade body) is setting a target of 40per cent of senior roles to be held by women with 15 per cent from BAME backgrounds (black, asian and minority.
More About Advertising
JANUARY 13, 2016
Growth in UK ad budgets ground to a halt in the fourth quarter of 2015 according to the latest IPA Bellwether Report, produced by Markit. If we’re going to split hairs it shows that the number of companies planning to increase their ad budgets in Q4 rose by 0.5 per cent, showing that ad budgets.
More About Advertising
JANUARY 13, 2016
Four top managers at M&C Saatchi have bought a 30 per cent stake in the quoted group’s London agency in a deal which values London at an estimated £25m. The deal has been effected by a company loan to CEO Tom Bazeley (left), chairman Tim Duffy, incoming CCO Justin Tindall, CSO Gabrielle Bell and managing.
More About Advertising
JANUARY 13, 2016
UK charities with an eye for an opportunity should have listened up when BBH resigned the Barnardo’s children’s charity last year after 16 years of mostly outstanding advertising. Prostate Cancer UK was clearly paying attention and it’s handed its account to BBH. Prostate Cancer UK director of communications Alison Day says: “A man dies of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 13, 2016
Havas is showing decided signs of ambition under Bollore family rule and the French-based network has just raided DDB Germany for two heavyweight hires: Thomas Funk, formerly CEO of DDB Group Germany, to be its new managing director Europe and DDB Germany’s CCO Eric Schoeffler as its new European ECD. Chris Hirst, who joined recently.
AdPulp
JANUARY 12, 2016
Marketing for SMBs used to be a simpler game. There were very few avenues where marketing efforts could be easily applied, and they were more simply understood than the marketing avenues of today. Let’s say you were a used car business in 1970. Available to you, you’d have local radio, simple publications like newspapers, […]. The post Use SEM to Put Your Marketing Efforts Under the Microscope appeared first on AdPulp.
More About Advertising
JANUARY 12, 2016
Cruising (as in going on a cruise ship as opposed to any other form) is a huge and growing market, one aiming to spread its wings from oldies to younger versions. We weren’t terribly impressed by Rob Brydon’s recent outing for P&O, now it’s the turn of San Francisco independent Venables Bell to enter the.
More About Advertising
JANUARY 11, 2016
In the first of a series of weekly broadcasts Tom Denford and David Indo of media consultancy ID Comms review some of the big media issues of 2016: *The winners and losers in the Great Round of Media Reviews. *The frightening consequences of ad fraud in the era of programmatic media buying. *The acknowledgement by.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 11, 2016
2016 is sure to see more consolidation in the media sector and German-owned European giant poster market leader blowUP media is kicking things off by buying B.A.B. MaxiPoster Werbetürme which has 12 high-visibility towers near Germany’s most frequented autobahns, with another under construction. MaxiPoster company generates more than 70 million contact opportunities per month in.
More About Advertising
JANUARY 11, 2016
First Utility is a wannabe UK electricity provider, claiming to undercut the ‘big six’ energy producers by buying cheaper on wholesale markets. It has a deal with Shell, among others. So agency VCCP has taken the brave step of producing a campaign that starts off like the usual, and all too common, corporate guff (featuring.
More About Advertising
JANUARY 11, 2016
David Bowie, whose death from cancer at 69 was announced today, made surprisingly little impact on advertising as a performer although his music appears in countless ads. But, as a genuine musical great, maybe he didn’t need to. If he’d been born later he’d have been producing ‘content’ left, right and centre. Characteristic of him.
More About Advertising
JANUARY 11, 2016
New Manchester agency Skinny has announced itself by winning Your Move, claimed to be the UK’s biggest estate agency network. Skinny, co-founded by former CHI and Leo Burnett creative director Tony Durston beat TBWA Manchester and Leeds agency Home to the business. Skinny offers both creative and production under one roof, rather like Paul Weiland’s.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 11, 2016
It’s been all change at Wunderman, which describes itself as a date-driven creative agency’ (it used to be a direct marketer) since former WPP digital boss Mark Read took over as global CEO a couple of years ago. But now it’s one of the new brooms who’s leaving – UK CEO Chris Perry (left), formerly.
More About Advertising
JANUARY 15, 2016
What’s the new improved Publicis Groupe going to look like? Much like the old one, with a dash of WPP, according to a report in Ad Age.
More About Advertising
JANUARY 13, 2016
It’s easy to get depressed about the state of the world: cruel, controlling and anti-democratic regimes – and that’s just in good old Europe. We won’t go into jihadis and mad North Korean dictators or we’d give up on the notion of civilised progress entirely. One group of people we do depend on to bring.
Expert insights. Personalized for you.
75 
Let's personalize your content