Clearcode

MARCH 17, 2023

The global gaming market is predicted to reach US$286.8 billion annually in 2025 , growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience.

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Adweek

MARCH 15, 2023

Ahead of Wednesday night's official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its "That's Our Move" season-long campaign for women's basketball. Following a record-breaking 2022 tournament--the first year the NCAA allowed the women's edition to use March Madness branding--ESPN and brands are capitalizing on the unprecedented growth of.

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The Ad Tech Blog

MARCH 15, 2023

Working remotely means you can ping your team at any time. No wonder some are asking for a 4 day work week! Besides, who wouldn’t want a long weekend to catch up on their Netflix binge-watching? Working from home is also associated with freelancing, which means you could pay your team for the hour they worked. So you can save on all the unnecessary downtime costs that come with an office environment, like the occasional water cooler talk or coffee breaks.

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Martech

MARCH 17, 2023

There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered. To make matters worse, different tools measure things differently but call them by the same name. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action.

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Marketing Dive

MARCH 14, 2023

The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

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Adweek

MARCH 15, 2023

Get ready to log in: Adweek's Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of.

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AdExchanger

MARCH 13, 2023

Netflix explores building its own ad server. Also: Tech companies continue trying to influence the legal definition of privacy. The post Netflix, Leaving So Soon?; Not Exactly Recognizable As Privacy appeared first on AdExchanger.

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VideoWeek

MARCH 13, 2023

Western European VOD revenues are expected to overtake satellite TV in the next two years, according to figures from Digital TV Research. The research outfit has projected an 18 percent drop in pay-TV revenues over the next five years, losing $5 billion to reach $22 billion in 2027. The decrease is forecast in every country in Western Europe excluding Malta, with the UK and France both losing $1 billion in pay-TV revenues over the five-year period.

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Adweek

MARCH 16, 2023

As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament. This year, the brand unleashed "Madness Loves.

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AdExchanger

MARCH 15, 2023

Times are tough and tight for web publishers. But times are even tougher for small, independent newsletter writers. “These writers are out there producing interesting, niche content,” says Swapstack CEO The post Newsletters Are An Emerging Ad Opportunity, But Monetization Can Be Challenging appeared first on AdExchanger.

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Martech

MARCH 14, 2023

This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.

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Marketing Dive

MARCH 16, 2023

The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.

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Adweek

MARCH 13, 2023

Much has happened since the White House declared Covid-19 a national emergency three years ago. Millions of people downloaded TikTok. Bars and restaurants closed, then either reopened or went out of business. Office workers went home. Many are still there. The pandemic also altered people's sense of community. This shift in culture presents marketers with.

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AdExchanger

MARCH 13, 2023

Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend is growing, but at a slower rate than other emerging The post Billions Of People Play Games – Yet Marketers Still Aren’t Spending appeared first on AdExchanger.

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Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. Here’s the folks to follow to stay up-to-date on trends and informed on best practices.

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Digital Turbine

MARCH 15, 2023

Mobile has always been about connections. It started with making calls simple, easy, and universal. But we didn’t stop with phone calls. Our devices now connect us to a whole lot more – information, media, stories, games. The apps and content on our phone are our lifeblood. But how we connect to our lifeblood has changed. When Apple introduced the App Store it held 500 Apps.

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Adweek

MARCH 17, 2023

Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs. 10 years ago, he asked the agency to help him make a film about his experience and how he's found comfort.

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AdExchanger

MARCH 14, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After A Fashion Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad The post Criteo Locks In ASOS Ads, But With A Catch; TikTok Heating Plays With Fire appeared first on AdExchanger.

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Exchange Wire

MARCH 13, 2023

In today's ExchangeWire news digest: a last minute government deal by the UK government will see HSBC acquire Silicon Valley Bank; Signature Bank becomes the latest crypto-friendly institution to shut down; and Meta is reportedly working on a standalone app [.] The post HSBC Buys Silicon Valley Bank in Last Minute Deal; Signature Bank Latest to Close as Crypto Crumbles appeared first on ExchangeWire.com.

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Marketing Dive

MARCH 13, 2023

Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

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Marketing 118

Adweek

MARCH 15, 2023

In two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league's marketing plans. In one suite sat some of baseball's most outgoing rising stars--Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisolm and Triston.

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AdExchanger

MARCH 12, 2023

Tinuiti CMO Dalton Dorné started her career in China during an explosive growth period for the country and learned to thrive in rapidly changing environments. The post Tinuiti CMO Dalton Dorné Is Bringing The Industry Up To Speed appeared first on AdExchanger.

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MNTN

MARCH 17, 2023

As more consumers continue to make the switch to streaming, cable and traditional pay TV providers are experiencing an increased loss of subscribers. According to a tally by Leichtman Research Group, pay TV lost 5.8 million net video subscribers in 2022, up from a loss of 4.7 million in 2021. Comcast experienced the largest drop, losing just over two million subscribers, followed by Charter with 686,000 losses and Cox with an estimated 340,000.

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Monetize More

MARCH 16, 2023

As an AdSense publisher, you likely understand the importance of adhering to AdSense policies to ensure the integrity of your account and protect your earnings. However, one of the biggest challenges faced by AdSense publishers is invalid activity, which can result in penalties, suspension, or even termination of an AdSense account. Invalid AdSense activity refers to any activity that generates clicks, impressions, or conversions that violate AdSense policies, such as clicking on your own ads, u

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Adweek

MARCH 15, 2023

TikTok's new Bold Glamour filter has been downloaded more than 16 million times since it launched last month. Dove is taking a stand against it and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and David. Part of the long-running Dove Self-Esteem Project, the #TurnYourBack effort kicked off March 9 with.

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AdExchanger

MARCH 16, 2023

As our industry seeks better ways to understand the size of audiences across platforms, audience reach continues to dominate the conversation. But what gets lost in these debates is the The post If You’re Not Measuring Ad Resonance, You’re Missing An Important Metric appeared first on AdExchanger.

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MNTN

MARCH 16, 2023

This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. Those looking to stream the event may have been disappointed to find it missing from Disney-owned channels, however. On Monday, MNTN’s water cooler chat wasn’t about who was the best dressed, but rather how we found ways to watch the event.

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Advertising Ad Inventory Audience Entertainment 98

Smarty Ads

MARCH 14, 2023

The mobile gaming market has grown significantly over the past years, ever since Pokemon Go was launched. Back in 2016, revenues from mobile games surpassed the revenues obtained from PC games. In 2020 global mobile game revenue is expected to reach $165.9 billion with 5 biggest markets including the.

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Adweek

MARCH 15, 2023

Every brand is tempted to create its own version of Timberland's new tagline, "This Is Not a Boot." Whether lives on a billboard ad or in a brand purpose statement from their CMO, marketers want to convince consumers that purchasing their product represents an ethos that cannot be confined to consumerism. By connecting the 50th.

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AdExchanger

MARCH 14, 2023

In today’s harsh economic climate for digital publishers, BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video will eventually pay dividends. The post With Advertising And Content Revenue Down, BuzzFeed Turns To AI And Vertical Video appeared first on AdExchanger.

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Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates.

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Digital Turbine

MARCH 13, 2023

Ramadan starts on March 22nd, and during this month, many places will see working hours cut in half and schools out of session. With all the free time, when they aren’t fasting, praying, or reflecting, observers are looking for entertainment, and many of them turn to their smartphones. As one of the most popular and accessible forms of entertainment, millions of people are playing mobile games, and religious seasons are no exception.

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Adweek

MARCH 13, 2023

According to the CDC, nearly 1 in 4 Americans have a disability; 5.7% of U.S. adults have a hearing disability while 4.9% of adults have a vision disability. So why isn't more accessible content being made? By not creating content that is accessible, brands are missing out on reaching key members of their audience. "It's.

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AdExchanger

MARCH 15, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly rolled out Advantage+ Shopping Campaigns, the black box ad engine The post Is Knowing Nothing Better Than (Machine) Learning A Little?; TikTok Time Bomb appeared first on AdExchanger.

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Marketing Dive

MARCH 14, 2023

Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.

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Ad Tech Daily

MARCH 16, 2023

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich. — eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AdAdapted, an advertising technology solution that gets CPG brands onto shopping lists and into carts, announced that they are partnering to help retailers grow their digital footprint and related […] The post eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers

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Adweek

MARCH 16, 2023

Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren't interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn't human. They're the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf.

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