What Are the Challenges and Opportunities of In-Game Advertising?
MARCH 17, 2023
The global gaming market is predicted to reach US$286.8 billion annually in 2025 , growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience.
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