Single Grain
APRIL 3, 2023
There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. Therefore, you owe it to yourself, your brand and your customers (current or prospective) to engage on the platforms where they are most present.
VideoWeek
APRIL 5, 2023
Brands have gotten very good at optimising media, but money is being left on the table by not optimising creativity says Joel Wilkinson, Senior Director of Brand Solutions at Finecast. And serious money is being left on the table as a result, since research shows that creativity is one of the biggest drivers of ad effectiveness. In this interview, Wilkinson also discusses TV’s role in commerce media, and how this feeds back into creative optimisation.
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Martech
APRIL 3, 2023
The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how.
Adweek
APRIL 5, 2023
The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game. With its latest brand evolution, the insurance provider is introducing a revised brand logo, an evolved mascot, new campaign spots featuring Shaquille O'Neal along with sports and entertainment.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Ad Rants
APRIL 6, 2023
As any creative director, video editor or live human being already knows, music can make or break a project. All the production value and creativity in the world doesn't matter if the tone of your cue is off or - even worse - if it just sounds cheap or poorly made. If you're one of the gifted few with the budget to tap a major artist for your commercial, skip this article and get to it.
The Ad Tech Blog
APRIL 5, 2023
As more and more startups are embracing remote work , managing remote teams is becoming a necessary skill for founders. However, with a distributed team, the tech stack that a startup uses becomes more critical than ever.Here is my favorite Tech Stack for managing remote teams: Communication and Collaboration Tools Slack – [link] Zoom – [link] Google Meet – [link] Project Management Tools: Jira – [link] Confluence – [link] Asana – [link] Trello – [link]
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
APRIL 5, 2023
In Procter and Gamble's latest film for My Black is Beautiful hair care brand, Unbecoming, we see Black women and girls slowly and gently undo their hair. The campaign tackles the acceptance of Black women and natural hair. The stunning film joins a series of acclaimed P&G films hitting on the stereotypes and the racism.
TechCrunch Ads
APRIL 5, 2023
Major tech organizations are racing to ship generative AI tools. And yet, a few companies have remained silent, including Apple and Meta. Today, the organization led by Mark Zuckerberg said that it aims to use generative AI in creating ads for different companies by the end of the year. In an interview with Nikkei Asia , Meta’s CTO Andrew Bosworth, said that the company expects to ship tools to create ads with AI that helps a company make different images for different audiences. “[I
VideoWeek
APRIL 5, 2023
As major subscription video on-demand (SVOD) services including Netflix and Disney+ have begun releasing ad-supported subscription tiers, there have been questions around how well consumers would tolerate ads on previously ad-free services. Earlier this month Yahoo and Publicis Media released researching digging into this question, which found that consumers are by-and-large actually quite receptive to seeing ads in exchange for cheaper subscription fees.
Martech
APRIL 5, 2023
Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study.
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Adweek
APRIL 7, 2023
The chair that Miranda Lambert should be sitting in is empty, and the canned cocktails she's supposed to be promoting are slowly gathering dust. The crew at this commercial shoot for Lone River Ranch Water is standing by, but there's no celebrity spokeswoman hitting her marks and delivering her lines. There's only a plaintive question.
Seth Godin
APRIL 6, 2023
A metaphor involving parking meters. Over the years, parking meters in town have evolved into a cumbersome, awkward system. Coins are heavy and you need to have them handy, meters need to be reinforced against theft and breakage, town employees have to empty the coins and securely deliver them to the bank, meter feeding allows local employees to hog spaces that might be used for shoppers… you get the idea.
Marketing Dive
APRIL 5, 2023
Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.
Martech
APRIL 3, 2023
Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
APRIL 6, 2023
While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek. "From the sell side perspective, nobody seems to.
AdExchanger
APRIL 7, 2023
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products. The post Can Tech Vendors Be Stopped From Monetizing Contextual Signals Without Publisher Consent? appeared first on AdExchanger.
Marketing Dive
APRIL 4, 2023
“A Recipe for Magic” is based on research showing the value of sharing meals and will feature approximately 750 local influencers.
Martech
APRIL 3, 2023
On Friday, Italian regulators imposed a ban on generative AI tool ChatGPT with immediate effect while giving its creator, OpenAI, 20 days to address concerns about the way data is collected and processed under penalty of a fine of $21.7m or up to 4% of annual revenues (whichever is greater). There have been indications that other European regulators may swiftly follow suit.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
APRIL 4, 2023
When an advertiser purchases a competitor's trademark as a keyword, the advertiser's content may appear in a more prominent position on results pages than the trademark owner's content. Of course, any trademark owner desires to stop activity that unlawfully diverts customers to the advertising competitor, but they also have an affirmative duty to police their.
AdExchanger
APRIL 4, 2023
Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times can use its blueprint for building a publishing business on The post The Athletic CCO Sebastian Tomich Says Sports Fans Want Ads appeared first on AdExchanger.
IAB Tech Lab
APRIL 4, 2023
The latest updates to OpenRTB represent a significant step forward towards improving the transparency and accuracy of web video inventory IAB Tech Lab brings together passionate industry professionals across business and technical functions who volunteer their time to help make the entire ecosystem healthier and more transparent.
Martech
APRIL 4, 2023
If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. Those members of the marketing operations team more focused on tech and operations (“maestros”) than the design and execution of campaigns earned, on average, $25,000 more than their campaign-focused peers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
APRIL 2, 2023
To show off the power of its new Taycan electric vehicles, Porsche Australia is reaching 50 years into the past. Blending the retro and futuristic, the brand teamed up with gaming company Atari to recreate a version of the 1972 table tennis game Pong, played with two cars bouncing an AI-controlled drone flying 150 kilometers.
AdExchanger
APRIL 4, 2023
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.
MNTN
APRIL 7, 2023
Ad-supported video on-demand services are seeing a surge in popularity among Americans. According to a new report from eMarketer, AVOD services added 11.9 million viewers in 2022, with free premium video streaming services tacking on another 5.6 million. The popularity of these services is indicative of a wider shift towards ad-supported streaming, with over 100 million viewers expected to utilize free premium video streaming services by the end of this year.
Martech
APRIL 4, 2023
Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach. Here’s how to develop the best recommendation strategy for your site, content and audience. Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
APRIL 6, 2023
Women's basketball is having its moment. After years of underinvestment in the sport, the inability to use the March Madness branding until last year, and fans struggling to find ways to watch their favorite teams, women's college basketball is now on the main stage. With the game airing on ABC for the first time in.
AdExchanger
APRIL 6, 2023
Hey shoppers, sellers, readers and friends! I’m AdExchanger senior editor James Hercher with a fresh Commerce Media dispatch. This week, we’re tackling a major DTC ecommerce issue: subscription fatigue. But The post The Great SaaS Unbundling Is Here For Retail And Ecommerce appeared first on AdExchanger.
MNTN
APRIL 6, 2023
Cost cutting, budgeting, penny pinching—whatever you want to call it—has spared no prisoners in this economic climate. And, while Connected TV usage continues to grow year over year, consumers are being more mindful of which networks deserve their hard earned dollars amid price hikes across the board. The newest addition to the price hike pack is YouTube TV, who raised their monthly subscription from $64.99 to $72.99 last month.
Martech
APRIL 5, 2023
It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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