October, 2019

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All Mobile is Not the Same

InMobi

If you’re thinking about mobile as a homogenous environment, then think again. As I mentioned in my previous post, there’s no such thing as mobile consumers, just consumers. But, it’s important to note that mobile isn’t just one thing, but actually two: mobile web and mobile apps.

Cookies 52
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SEO & CRO: How Rankings and Conversions Complement Each Other

Single Grain

Be Mobile-Friendly. Google began officially rolling out its mobile-first index back in the early part of 2018 , and since then it has become a major factor in determining how your site ranks. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy.

SEO 108
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Stream and Chill: How Mobile Users Are Really Watching Streaming Video Content in the U.S.

InMobi

Even with their small screens, mobile devices are a go-to source of video entertainment content. watch a lot of video content on their mobile devices: In August 2019, Netflix users, on average, watched over five hours of streaming content. Mobile video is huge with everyone, not just Gen Z and tech-savvy millennials.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

The ad system, after all, is versatile and holds a lot of potential. In order to best leverage the platform for your business, though, it’s important to know all the latest and greatest features that Facebook has to offer. Facebook Ads is one of the top PPC platforms right now. billion daily active users , this isn’t too surprising.

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5 Facts You Didn’t Know About SEO & Shared Hosting (But Should!)

Single Grain

However, SEO doesn’t merely involve using the right keywords in the right places, making sure your site is mobile-friendly, and posting strong content that attracts guests. A strong SEO strategy is key to the success of your website. You already know that (or if you don't, you should!). Maybe you’re considering a shared hosting option.

SEO 71
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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

per click on average, while retail, apparel, travel and hospitality are all less than $.75 When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That's typically not going to happen. Time is money, and while you’re waiting for traction and good data, you’re bleeding cash.

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Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8

Finance 52