Fuel Lines

NOVEMBER 5, 2015

Win more ad agency new business pitches. It’s easier than you think. Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average. Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus).

Agency 272

Agency Advertising Media Marketing 272

More About Advertising

NOVEMBER 18, 2015

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.

Agency 102

Agency Ad Tech Finance Media 102

AdPulp

NOVEMBER 3, 2015

What makes a great advertisement? Simple. Ads that drive customers to purchase the item or the service being advertised. Isn’t that right? Certainly, the answer to that is ‘yes.’ Great ads prompt sales. But they also do much, much more, as professionals know. Advertisements also help establish a brand, which means trust, recognition and company […].

Advertising 69

Advertising 69

Gods of Advertising

NOVEMBER 19, 2015

I agree with Adweek. There’s a lot to like about this commercial for Bobble by agency, 72andSunny. The story applies a satiric blend of film clichés skewering millennials for being self absorbed hedonists. We see beautiful hipsters gyrating in nightclubs, a group racing down a coastal highway in daddy’s convertible, others floating innocently in swimming pools and oceans, all the while imbibing bottles and bottles and bottles of bottled water and then discarding the plastic empties everywhere b

Agency 65

Agency Marketing Advertising 65

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

NOVEMBER 5, 2015

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. Likewise, mobile video advertising is growing and researchers expect it to cross $6 billion by 2018.

Video Ads 52

Video Ads Viewability Advertising Media 52

Advertising to Baby Boomers

NOVEMBER 16, 2015

It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening sentence is nothing new. For some reason, the last month or so has been jam-packed with no news news: Older people have the spending power. So why are ads obsessed with youth? If you want the answer nine years before this question was asked, download (for free) the Introduction and 1st Chapter of Advertising to Baby Boomers ©2005/2007 : Introduction and 1st Chapter

AutoMobile 53

AutoMobile Advertising Agency Marketing 53

More About Advertising

NOVEMBER 9, 2015

Paul Kreitmann started his career at BBDO Paris as an art director in 2006. He later joined DDB Paris. He has produced campaigns for brands including PepsiMax, Playboy Fragrances, Alka Seltzer, Winamx, Snickers and Volkswagen and is the founder and creator of Small Faces Comics. Paul sits on the bench of creative directors at Ogilvy.

Agency 101

Agency Advertising 101

AdPulp

NOVEMBER 26, 2015

Generating sufficient cash flow to operate your business is critically important. If you don’t have enough cash to buy inventory and pay employees, you can’t operate. Your cash flow is just as important as generating a profit. Use these tips to improve your cash flow. Create a plan An owner needs to plan for every […]. The post Shrewd Ways To Improve Your Cash Flow appeared first on AdPulp.

40

40

Gods of Advertising

NOVEMBER 30, 2015

Lots of scuttlebutt over the use of Nazi imagery on several NYC subway cars to promote Amazon’s new show, The Man in the High Castle , which imagines our world had Hitler won World War 2. The campaign incited many riders to complain and inevitable criticism from the Anti-Defamation League, among others – and it did so without even using Nazism’s most reviled symbol of all, the Swastika.

Communications 58

Communications Advertising Media Marketing 58

InMobi

NOVEMBER 1, 2015

All You Need to Know About G-STAR 2015 Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. The symbolic event which attracts some 200 thousand game enthusiasts and industry professionals, happens during the end of each year, and Busan, the second-largest city and the largest port town in the peninsula has been hosting it for the past 5 consecutive years.

Ad network 52

Ad network Marketing Agency Advertising 52

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

All About Advertising Law

NOVEMBER 24, 2015

We are very thankful for you our readers who make this blog possible. We wish you and your loved ones a very happy Thanksgiving and a wonderful holiday season. Randy and Amy and the rest of our colleagues in Venable’s Advertising Law Practice.

Advertising 40

Advertising 40

Fuel Lines

NOVEMBER 13, 2015

How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 257

Agency SEO Media Marketing 257

More About Advertising

NOVEMBER 2, 2015

Barry Pilling is creative director and a founder of Telegraph Hill. He started his career in TV development on projects for BBC Three, Sky and Channel 5 as well as producing YouTube music videos and comedy shorts. After moving into online content for broadcasters he launched Telegraph Hill with Garret Keogh and Jack Simcock. Telegraph.

Media 97

Media Agency Advertising 97

More About Advertising

NOVEMBER 5, 2015

For those of you already wearying of the relentless Christmas gloop we move to France for a diverting number by Embalada Paris for Carte Noire coffee’s support for a breast cancer charity. Why can’t we have charity ads in the UK with a bit more cheer? You’re aiming for a happy result after all. MAA.

Agency 94

Agency Advertising 94

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

NOVEMBER 20, 2015

Rachel Spiegelman, president of Pitch in Los Angeles suggests that agencies would do better to share experiences and just get on rather than stab each other in the back (and front) most of the time. At the recent Advertising Hall of Fame event honoring a major Pitch client, I spent some quality time with three.

Agency 89

Agency Advertising 89

More About Advertising

NOVEMBER 3, 2015

The use of video bloggers or “vloggers” to endorse products in their vlogs (through platforms such as YouTube) is becoming an increasingly prevalent online marketing strategy. As online personalities become more influential, vlogging is an effective way to influence consumer purchase decisions. However, the incorporation of marketing material, in whatever form, into a vlog, will.

Marketing 87

Marketing 87

More About Advertising

NOVEMBER 4, 2015

Vincent Bolloré’s machinations usually conclude with the Bolloré coffers even more full than before but the French magnate (below), owner of Havas and the biggest shareholder in and chairman of French media giant Vivendi, has suffered a reverse at the hands of French video game publisher Ubisoft. Ubisoft moved its media account from WPP agencies.

Media 84

Media Agency Finance Advertising 84

More About Advertising

NOVEMBER 10, 2015

We said earlier that reviewing ads these days was like reviewing comedy – they’re all at it – and one of the better examples is Brothers and Sisters’ Carphone Warehouse channel featuring Keith Lemon flogging Carphone’s Pin Point service in lots of places where Carphone doesn’t actually operate. This Christmas he’s going to Australia.

Agency 82

Agency Advertising 82

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

NOVEMBER 2, 2015

That well-known Santa’s Grotto of adland – otherwise known as adam&eveDDB – is quick out of the blocks this year. First up is struggling bag maker Mulberry, hoping for a Mulberry Miracle. It’s a somewhat brave nativity spin – bound to provoke a few complaints – with a bright red bag as the centre of.

Agency 81

Agency Advertising 81

More About Advertising

NOVEMBER 9, 2015

Last week saw the Christmas advertising onslaught start with the big guns showcasing their shiny new TV commercials. John Lewis made the business section of The Times on Friday, on Saturday they published a stinging cartoon of the JL story featuring J. Corbyn as the sad man on the moon. Christmas Day is seven weeks.

Agency 81

Agency Advertising 81

More About Advertising

NOVEMBER 17, 2015

It’s supermarket superbowl time in the UK, as the big high street names unveil their epic festive campaigns. You may not be roasting chestnuts on an open fire and Jack Frost has yet to nip anyone’s nose in this part of the world, but as far as the big retailers are concerned, it’s Christmas. Last.

Retail 80

Retail Agency Advertising 80

More About Advertising

NOVEMBER 17, 2015

More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per cent in 2015. The same study reveals that programmatic buying is expected to grow at 20 per cent year-on-year, after making enormous headway in 2015. For.

Advertising 79

Advertising Marketing Ad Tech Media 79

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

NOVEMBER 5, 2015

Eric Gill (below) was an interesting cove: printmaker, sculptor, stonecutter and typeface designer for Monotype – with a more than colourful private life to match. His sculptures are dotted over pre-war buildings across London. There’s an excellent Wiki piece here.

Media 78

Media 78

More About Advertising

NOVEMBER 30, 2015

“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives on the road with this special ‘Family GPS’ rather than boosting self esteem. While Grey.

Agency 75

Agency Advertising 75

More About Advertising

NOVEMBER 30, 2015

It’s pretty extraordinary when a new ad for a truck gets its own teaser campaign but such has been the success of Forsman & Bodenfors’ ‘Live Test’ series for Volvo that we do, indeed, have one. The new ad debuts on December 3. Here’s the rest of the series, headed by Jean Claude Van Damme’s.

Agency 75

Agency Advertising 75

More About Advertising

NOVEMBER 11, 2015

Back in the day people used to flit from client to agency and back again, to the benefit of both parties. The former agency people going to clients knew where the bodies were buried and the clients going to agencies might have learned that this creative lark ain’t as easy as it looks. Now, in.

Agency 74

Agency Advertising 74

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

NOVEMBER 5, 2015

A while back Jeff Goldblum appeared in some funny online films for GE and BBDO New York. Do stars – Golblum presumably still counts as one – have their favourite agencies? Here he is performing for the UK’s AMV BBDO and Currys PC in a series of five Christmas ads called, rather bemusingly,’Spare the Act.

Agency 73

Agency Advertising 73

More About Advertising

NOVEMBER 26, 2015

We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. But the two highest points scorers – so far, we may yet be surprised before.

Agency 73

Agency Advertising 73

More About Advertising

NOVEMBER 18, 2015

It’s that time when we tot up adland’s winners and losers and one measure is media billings, gathered by Nielsen. As any creative agency that doesn’t do particularly well will tell you, they’re not a true reflection of performance for a number of reasons, one being that much agency work doesn’t appear in mainstream media.

Agency 73

Agency Media Finance Advertising 73

More About Advertising

NOVEMBER 10, 2015

Mars Pedigree’s Temptations are North America’s favourite cat treat, it seems, but the UK’s adam&eveDDB is the agency. This new campaign, ‘Say sorry for the holidays,’ runs on TV in North America and online. The Elton John school of warbling seems to be instilled in A&E’s DNA; here we have the great man used to.

Agency 71

Agency Advertising 71

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.