AdPushup
AUGUST 31, 2023
A walled garden refers to a platform or ecosystem in which the provider has complete authority over the content or media, and offers limited access to align with its own preferences, ultimately aiming to establish a monopoly. In this post, we have unlocked walled garden meaning and how it impacts the digital advertising market. Ever [.
Single Grain
AUGUST 31, 2023
B2B marketing is tricky because of how unconventional it can be. What works for one brand is definitely not guaranteed to work for another. And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads.
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Adweek
AUGUST 31, 2023
New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) Tech Lab last August threw its weight behind video inventory transparency.
The Ad Tech Blog
AUGUST 11, 2023
The Wake-Up Call After working with many driven startup founders in the Bay Area (and not being there most of the time), I’ve discovered a unique cultural trait: the unyielding desire to get stuff done. No slogans, no myths, no pitches. They rise, determined to achieve results that day. Boundaries Are Just Obstacles But sometimes, physical barriers obstruct the path.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
AUGUST 31, 2023
A great use of ChatGPT and other AI is to paste relevant text into the chat box and ask for a summary. I did this with 300 suggestions that came via a Google form and it did the work better, faster and with more clarity (and less bias) than a person would. Often, we’re clouded by early or vivid data, instead of being patient enough to work our way through it.
Martech
AUGUST 31, 2023
Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
IAB Tech Lab
AUGUST 31, 2023
After receiving feedback from working group members and MSPA participants, IAB Tech Lab will extend support for the US Privacy signal until January 31, 2024. This is an extension beyond the deprecation deadline of September 30, 2023.
Adweek
AUGUST 31, 2023
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has.
The Ad Tech Blog
AUGUST 9, 2023
Cracking the Code of Silence You’re in a Zoom call, dissecting your latest product feature with your team. The conversation is flowing, but there’s something off. There’s a conspicuous lack of enthusiasm and engagement from your otherwise passionate engineers. The silence, you suspect, isn’t golden but a signal that something important is being withheld.
MNTN
AUGUST 30, 2023
Our engineers are obsessed with precise audiences. They’re also VERY into reruns of Property Brothers. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. We know you’re going to love it (and not list it—mostly because there’s nothing to list).
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Martech
AUGUST 31, 2023
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
AdExchanger
AUGUST 30, 2023
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process. The post To Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad appeared first on AdExchanger.
AdPushup
AUGUST 23, 2023
Looking to enhance your ad operations? Discover 8 compelling reasons to consider an outsourced ad ops team for better ad management and optimization. For publishers with millions of pageviews, managing their website along with ad optimization can be tricky. It takes rigorous man-hours to make things work and move in the right direction. Hence, publishers [.
Adweek
AUGUST 31, 2023
We live in an era that's been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities. But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
The Ad Tech Blog
AUGUST 23, 2023
The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. Without a developed product, there’s nothing to market or leverage for capital. It’s like asking a fish about its experience on land. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.
MNTN
AUGUST 25, 2023
In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with the lack of information on where, when, and in what context their campaigns are airing. At the moment, they may get content-level reporting, like genre and ratings, and in some individual cases, points like duration, series, episodes, or titles, but as Matthew Kramer, Head of Brand Investment at Media.Monks told Adweek, “It’s a crawl, walk
Martech
AUGUST 31, 2023
Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.
AdExchanger
AUGUST 31, 2023
Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don't always have optimal ad experiences. The post Why Some Content Distributors Have Too Many Ads appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
AUGUST 20, 2023
Have you been trying to figure out how to calculate click through rate? This blog takes you through the ins and outs of click through rate and how you can take it up a notch. In the online world, CTR (click through rate) matters a lot, not only for advertisers but also for publishers. Therefore, [.
Adweek
AUGUST 31, 2023
The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time--and brands want a piece of that audience. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the.
The Ad Tech Blog
AUGUST 19, 2023
The Hidden Truth Behind Clicks By definition, a click farm is any location that generates internet traffic, in bulk, for various purposes. This concept might seem straightforward, but there’s more to it. What’s the Problem with Click Farms? It might surprise you to learn that click farms are often available for hire through resellers found on the internet.
MNTN
AUGUST 11, 2023
The streaming industry has had a tumultuous few weeks. While streaming services continue to grow as linear TV drops to 1980s levels , the industry remains at the focal point of two historic Hollywood strikes over fair compensation. Now new arguments have been made that services are purposefully hiding viewership data to cover up bombs while Netflix and Microsoft are at odds over slow ad growth on the legacy service.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
AUGUST 31, 2023
Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.
AdExchanger
AUGUST 30, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data The post Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality appeared first on AdExchanger.
AdPushup
AUGUST 16, 2023
Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. However, many video [.
Adweek
AUGUST 30, 2023
It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal's advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino's exit in May.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
The Ad Tech Blog
AUGUST 2, 2023
You’re a startup founder or a team lead, your brain buzzing with the day’s tasks. You look across the virtual room (a.k.a, your Slack channel), and there’s a creeping silence. An engineer hasn’t updated their progress in hours. Panic seizes you as you wonder: “ Is this person working? ” But your well-intended check-in turns into a three-hour Zoom marathon.
MNTN
AUGUST 11, 2023
Still believe that viewers will go out of their way to avoid watching ads on streaming platforms at any cost? Think again. According to a new study from Hub Entertainment Research, which surveyed a pool of 3,000 US consumers, only 16%–17% of viewers expressed an outright resistance to streaming ads. Instead, nearly half of those surveyed were willing to tolerate some of the advertising, and 59% said they were willing to embrace ads as long as they were saving around $4–$5 a month on their stream
Martech
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.
AdExchanger
AUGUST 30, 2023
Instacart's S-1 makes more references to advertising than it does to "delivery," "pickup" or "CPG." The post Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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