Adweek
AUGUST 24, 2022
Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia. NFT platform.
Marketing Dive
AUGUST 24, 2022
Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.
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Adweek
AUGUST 24, 2022
The subscription management platform Zuora has reached an agreement to acquire Zephr, a company that provides personalized paywall software to publishers, for $44 million in an all-cash deal, Adweek has learned. The deal is expected to close in early September. The purchase agreement includes an additional $6 million in earnout considerations if Zephr can reach.
Martech
AUGUST 24, 2022
Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional sales techniques. Here are the five ones they hate the most, according to a report by Showpad , a revenue enablement technology provider: Sellers not taking “no” for an answer even once it’s been made clear they are not interested (48%).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 24, 2022
It's not always easy to know when and how legal representation might be helpful in every day life. TV and film representations focus on high-profile criminal cases, which can obscure the more commonplace instances in which legal advice might come into play, such as landlord disputes, formation or dissolution of a business or divorce proceedings.
VideoWeek
AUGUST 24, 2022
Twitch, the Amazon-owned live streaming platform focused on gaming, has announced it will now allow the majority of its partnered creators to stream on rival platforms like YouTube, Facebook Gaming, moving away from its previous strategy of locking in partners with exclusivity clauses. “Starting today, you are now allowed to create live content on other platforms,” Twitch said in an email sent out to partnered streamers. “This means that you have more flexibility to explore how
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 24, 2022
The programmatic payment gap is a well-known issue. Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. Publishers and ad vendors, meanwhile, wallow in low cash flow. In Q2 2020, late programmatic campaign payments jumped for the. Continue reading » The post Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again appeared first on AdExchanger.
Adweek
AUGUST 24, 2022
AT&T tapped hologram technology to bring the history of cellphones to life as part of recent activation at the Dos Equis Pavilion in Dallas during a Latin music festival. The carrier used portal-like display devices from startup Proto Hologram to render three-dimensional objects in 4K, volumetric resolution in such a way that it looked like.
Martech
AUGUST 24, 2022
July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Here’s a friendly guide to them. Identify over/under budget campaigns. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget.
Adweek
AUGUST 24, 2022
Meta senior director, global customer and business marketing Stacy Malone is switching platforms, joining Pinterest as vice president of global business marketing. She will report to chief marketing officer Andr?a Mallard and be tasked with setting the platform's long-term vision for marketing to and reaching agencies and businesses of all sizes worldwide.
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Marketing Dive
AUGUST 24, 2022
“The World is Your Cart” supports a number of new features, including a Cart function that showcases the pop star’s curated shopping list.
Adweek
AUGUST 24, 2022
Where there's a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging. A brand wants to buy ad space on a streaming platform, like Hulu or Tubi, sending their media buyer to an ad-tech vendor to bid. But instead of the request landing on a TV in a.
Ad Espresso
AUGUST 24, 2022
With 1.96 billion daily active users, Facebook is a goldmine for businesses who want to reach their potential customers. In fact, over 200 million businesses use Facebook’s free services, including Facebook Business Pages. A well-optimized Business Pages can help you grow brand awareness on the platform and effectively market your business. In this article, we Read More.
Adweek
AUGUST 24, 2022
A gingerbread house at Christmas, a $50 GrubHub gift card and a pair of Merrell shoes--these are just some of the so-called perks that a Gen Z-focused agency uses to justify $40,000 salaries, excessively-long workdays and weekend tasks. A source at the agency, who chose to remain anonymous, encouraged their fellow employees to unionize in.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
AUGUST 24, 2022
The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads.
Adweek
AUGUST 24, 2022
Twitter confirmed that it is combining its health experience team, which focuses on misinformation and harmful content, and its service team, tasked with reviewing profiles reported by users and removing spam accounts, into one team, which it is calling health products and services. Vice president of product for health and Twitter service Ella Irwin will.
AdExchanger
AUGUST 24, 2022
What’s up with the sudden panel palooza? Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. And Nielsen lost accreditation for its local and national TV ratings last year because it couldn’t service its people meters, which caused its panel to be less accurate and less representative. But now panels are making headlines as a.
Adweek
AUGUST 24, 2022
When the cannabis brand Dogwalkers launched in 2016, it was billed as the perfect mini-joint to smoke while taking a stroll with a four-legged friend. The inspiration for the product--a Poodle mix named Bailey--was even pictured on the packaging. The premium pre-rolled weed has since become a hot seller, now available in seven states--Illinois, New.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
AUGUST 24, 2022
After a few rough years of a pandemic and lockdowns, travel brands are amid the hottest summer in years – and the future’s looking brighter than ever. But a lot has changed since the travel industry slowed in 2019; new technology has emerged, consumer behavior has changed, and strategies have shifted to accommodate. To find out how today’s leading travel brands are navigating this strange and exciting post-COVID world, MNTN and Worldwide Business Review polled senior travel marketers at leading
Adweek
AUGUST 24, 2022
It has been a long time coming, but the power dynamic has finally shifted in streaming's favor. Linear TV is no longer the most popular way for consumers to access content, and the forecasted ad spend in CTV is reflecting that power shift. The generation who grew up with internet access, mobile streaming and social.
Marketing Dive
AUGUST 24, 2022
The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee.
Adweek
AUGUST 24, 2022
BuzzFeed Inc. shared early details surrounding its inaugural Eat Your Feed Festival (EYFF), the first joint experiential offering from the company following its acquisition of Complex Media in December. The food festival, which combines the culinary brands Tasty from BuzzFeed Inc. and First We Feast from Complex Media, will debut within ComplexCon, the annual festival.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
AUGUST 24, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Gets Bitter Just when Twitter thought Elon Musk was done scaring ad dollars away from the platform, a whistleblower jumped in with security breach accusations. As if advertisers aren’t already giving Twitter a wide enough berth. The whistleblower is Peiter Zatko, Twitter’s own.
Adweek
AUGUST 24, 2022
Snap Inc.'s Snapchat+ premium subscription service gives subscribers access to a series of exclusive and experimental features in the Snapchat application. One of these features is called "Ghost Trails," and it allows subscribers to see where their friends have traveled over the past 24 hours on Snap Map. These Ghost Trails will only appear for.
Martech Series
AUGUST 24, 2022
The accomplishment underscores Tinuiti’s expertise and legacy with Amazon Ads. Tinuiti, one of the largest independent performance marketing firms across Streaming TV and digital advertising, announced it has achieved Amazon Ads advanced partner status— another hallmark of the longstanding and beneficial relationship between Tinuiti and Amazon Ads.
Adweek
AUGUST 24, 2022
Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met with mixed reviews. On GitHub, Google even admits that "the mapping of sites to topics will not always be accurate" and the "training data is imperfect" since it's created by.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
AUGUST 24, 2022
Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic advertising revenues. “As the industry pioneer, Libsyn has provided the industry’s first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive,” said Brad Tirpak, CEO of Libsyn.
Adweek
AUGUST 24, 2022
Amazon's audio livestreaming platform Amp announced its first-ever sports programming, under the brand Fast & Loose, premiering at the Formula 1 Rolex Belgian Grand Prix 2022 on August 28, in collaboration with podcast network Wondery. Top line Actor Will Arnett, along with comedic writer The Kid Mero and sports reporter Michelle Beadle, will host Fast.
Martech Series
AUGUST 24, 2022
Reiss joins Yext from search software provider Elastic, bringing over 20 years’ experience in growing revenue for enterprise tech organizations. Yext, Inc, the Answers Company, announced that Raianne Reiss, a veteran with more than 20 years of global technology marketing experience, has joined Yext as Chief Marketing Officer to spearhead the company’s ambitious growth objectives.
Adweek
AUGUST 24, 2022
Roku and Best Buy are expanding their long-running partnership with a brand integration in The Roku Channel's new original series Idea House: Mountain Modern. Best Buy serves as the key ad sponsor of the series, following husband-and-wife design/build team Jared and Amber Pfifer as they construct a new home in the Rocky Mountains. The series.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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