Adweek
MARCH 5, 2023
Soccer is often called "the beautiful game." It could also be compared to a symphony if the coach were an orchestra conductor guiding his "artists" - the players. Prime Video brought that metaphor to life to hype French soccer league Ligue 1 Uber Eats. As the official broadcaster of the league, Prime Video enlisted French.
Ad Tech Daily
MARCH 5, 2023
NEW YORK — Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in audio ads, four key features maximize intent to purchase, recall, and brand favorability: sonic branding, music, voice, and message. “It shows the impact of creative element choices on how brands are […] The post Joint Study by Audacy and Veritonic Reveals How to Make the Most Effective Audio Ads appeared
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Martech Series
MARCH 5, 2023
“Attention all creators! Are you tired of being left behind in the world of NFTs because you don’t have the technical know-how or expensive equipment to create 3D imagery? Now, you can transform your real-life objects into ultra realistic and immersive 360-degree viewable 3D NFTs. These NFTs can be bought and sold as creative expression, or sold to metaverse projects for integration into their worlds.
Digiday
MARCH 5, 2023
It was during the first week of January when a senior exec from The Trade Desk asked publishers and ad tech vendors in a private WhatsApp group to abide by Chatham House Rules — nothing attributed by name, title or company. They wanted to be candid with everyone there. What followed was their own 291-word defense of OpenPath, the ad tech vendor’s plan to let advertisers bid directly on publisher inventory without the typical involvement of supply-side platforms (SSPs).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech Series
MARCH 5, 2023
Ingen Dynamics, the leading Robotics, AI and Automation company, has announced that it has integrated ChatGPT into its Aido range of robots. Ingen Dynamics , the leading Robotics, AI and Automation company, has announced that it has integrated ChatGPT into its Aido range of robots. This move is set to revolutionize the capabilities of the Aido range, as it will now be equipped with the most advanced conversational AI available in the market.
Digiday
MARCH 5, 2023
Last week, the Washington Post launched its first in-house gaming product, just over a month after announcing the closure of Launcher , WaPo’s gaming and esports vertical. The move shows that national publications like the Washington Post still believe games are a good business — even if they remain unconvinced about the long-term sustainability of gaming journalism.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
MARCH 5, 2023
Today begins three days of analyzing the media agency business as Digiday hosts its twice-yearly Media Buying Summit, this spring in New Orleans. For those of you not fortunate enough to attend in person, make sure you don’t miss our summit this fall, which will be held Oct. 16 to 18 in Naples, Fla. At DMBS, we strive to tackle the major issues on the minds and desks of media agency executives and staffers, and we seek out experts in those fields to share their stories of success and challenge.
Martech Series
MARCH 5, 2023
EasyDMARC , a one-stop email authentication and deliverability platform, is thrilled to announce that it has received the “Expert’s Choice” and “Great User Experience” Awards from FinancesOnline for its commitment to delivering high-quality products and ensuring smooth customer experience. FinancesOnline is a leading business software review platform that helps businesses make informed decisions when procuring software solutions.
Rob Campbell
MARCH 5, 2023
A few weeks ago I went to pick up Jill and Otis from the airport. They’d been in Australia to see ‘granny’ and had a lovely time. Anyway, when I saw Otis, he immediately told me about an “amazing cool giant robot face” he’d seen in Sydney and showed me a photo he’d taken. As soon as I saw it, I realised it was part of project I did with the founder of Gentle Monster.
Martech Series
MARCH 5, 2023
Appy Pie Connect , a leading cloud-based workflow automation SaaS, now supports an ever-growing range of AI-powered app integrations aimed at boosting productivity for remote workers. With work-from-home options on the rise, Appy Pie Connect recognized the need for streamlined business processes and efficient communication tools. Using Appy Pie, an AI-driven integration platform, remote workers and others can automate tasks, and collaborate seamlessly, by bringing together several popular apps a
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Monetize More
MARCH 5, 2023
One of the most important metrics to track is pageviews , which measures the number of times a page has been viewed by visitors. As Google Analytics is a widely used tool for tracking website traffic and user behavior, it’s essential to have a solid grasp of what pageviews are and how they work. In this article, we’ll explore the concept of pageviews in detail, along with tips on how to increase them and improve your website’s performance.
Martech Series
MARCH 5, 2023
Cybersecurity Company SentinelOne Once Again Only Vendor to Receive Highest Critical Capabilities Scores in Addition to Being Named Leader in the Magic Quadrant for Endpoint Protection Platforms SentinelOne , an autonomous cybersecurity platform company, today announced that Gartner has positioned SentinelOne with the highest scores across the Type A, B, and C customer Use Cases in the 2022 Gartner Critical Capabilities for Endpoint Protection Platforms.
More About Advertising
MARCH 5, 2023
VCCP Health is doing its best to create a “brand purpose” for Israeli firm Teva Pharmaceuticals with a new campaign showing a frazzled carer who valiantly manages to retain her sense of humour – most of the time. According to VCCP, 12,000 people join the ranks of unpaid carers in the UK every day, so. The post Teva puts carers in the spotlights for ‘Love doesn’t take a break’ by VCCP Health first appeared on More About Advertising.
Digiday
MARCH 5, 2023
While TikTok bans are gaining steam across Western governments, marketers are concerned but not worried about what’s to come. That’s not to say marketers are oblivious to TikTok’s potential risks. But until the red tape becomes much tighter, advertisers will continue to turn a blind eye in favor of an arguably cost-effective platform to reach their target audience.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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