Adweek
FEBRUARY 17, 2023
If you've stuck with Yeah, That's Probably an Ad over the years, you'll know there's one ongoing QSR strategy that often leaves us hungry for more: McDonald's Famous Orders campaign. It's the celebrity-wrapped gift that keeps on giving, both in terms of food and significant cultural moments.
Smart Insights
FEBRUARY 17, 2023
Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. … The post Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media appeared first on Smart Insights.
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Adweek
FEBRUARY 17, 2023
A few weeks ago, Elon Musk posted a three-character message that contained only the numbers 420, with no explanation. Many people interpreted it as yet another sign of Musk's loud-and-proud canna-fandom. But weed industry executives saw it as a harbinger of a policy shift, speculating that Twitter would soon break ranks with other social channels.
Martech
FEBRUARY 17, 2023
What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? Or by reminding your customers that it’s happy hour — and that you offer two-for-one appetizer specials — when they’re near your bar or restaurant during a specific time of day?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 17, 2023
Couples have flocked to the Park of Love in Lima, Peru since it opened on Valentine's Day in 1993. The theme is represented by mosaics with quotes about love and a central elevated sculpture called The Kiss, depicting a man and a woman embracing and kissing. For the park's 30th anniversary, digital wallet Yape and.
Martech
FEBRUARY 17, 2023
The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. There’s no doubt about that — and the changes are imminent. Some commentators see trouble looming. Chris Penn of TrustInsight recently told us : “(I)f unbranded search is the lion’s share of your search traffic, particularly your converting search traffic, you should be very concerned.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 17, 2023
With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.
Adweek
FEBRUARY 17, 2023
Sharks very rarely attack humans, though people often fear the aquatic predators due to their portrayal in horror movies like Jaws and The Shallows. Tampa-based agency PPK for the Animal Welfare Institute in Washington, D.C. is flipping the script on those films with a campaign pointing out that when humans and sharks interact, it's the.
Single Grain
FEBRUARY 17, 2023
ChatGPT is a fantastic tool for writers because it can help you create stunning content faster. Can it replace your existing team of content writers or copywriters? ? NO. ? ChatGPT is best used as a time-saving tool. To rely on it entirely would be problematic, since the content produced by this AI-powered chatbot can be inaccurate, biased, plagiarized and outdated.
Adweek
FEBRUARY 17, 2023
Before a single NBA All-Star enters Vivint Arena in Salt Lake City this weekend, they'll be throwing elbows with brands for space in the spotlight. "NBA All-Star 2023 is a global celebration of our league, teams and players, serving as a special opportunity for our partners to authentically engage with our fans around the world,".
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MNTN
FEBRUARY 17, 2023
Though we may expect some slowing growth in the future as Connected TV audiences approach saturation, according to eMarketer , CTV viewership grew to two-thirds (66.9%) of the US population last November. And with that rise in viewership, advertisers have similarly been growing their investment in the channel. US advertisers are expected to spend $26.92 billion on CTV ads this year, which will bring Connected TV to 10.2% of total video ad spend.
Adweek
FEBRUARY 17, 2023
Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo said it was shuttering its SSP and laying off more than 50% of its ad-tech employees.
AdPushup
FEBRUARY 17, 2023
Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Understand the difference between DSPs and supply-side platforms, and discover if Google is a demand-side platform. Digital advertising is not just about an advertiser placing an ad creative [.
Adweek
FEBRUARY 17, 2023
Did you know that 70% of connected TV viewers in the U.S. prefer ad-supported models? If you had asked that in 2020, that number would've been close to zero. In this episode of The Speed of Culture podcast, Tony Marlow, chief marketing officer at LG Ad Solutions, joins Suzy founder and CEO Matt Britton to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
FEBRUARY 17, 2023
Back in the 90s, when Mark D. Walker, Co-Founder and CEO, Direct Digital Holdings, started in the media business, he heard murmurings that the consumer landscape was evolving to become more ethnically and culturally diverse. Black Americans drove culture and wielded immense spending power, birth rates for Hispanic Americans were rising, AAPI’s spending power was significantly increasing, and LGBTQIA+ consumers were increasing in prominence.
Adweek
FEBRUARY 17, 2023
By default, TikTok allows all users to leave comments on the videos someone shares. However, creators have the ability to change who can comment on their videos if they'd like to prevent certain users from being able to comment. Our guide will show you how to change who can comment on your videos on TikTok.
Basis
FEBRUARY 17, 2023
Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. With the flexibility, transparency, and access to real-time data that programmatic provides, advertisers have the option to either plan a full funnel campaign or focus on specific
AdPushup
FEBRUARY 17, 2023
Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. Learn more about its types, benefits, and more. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach [.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
FEBRUARY 17, 2023
Cloud Resource 360 Boosts Cloud Security and Compliance While Optimizing Spend CoreStack , a global multi-cloud governance provider, announced CR360 – the short name for Cloud Resource 360 the single system of engagement or experience assigned to every cloud resource managed by the CoreStack NextGen Cloud Governance platform. CR360 gives organizations a complete view of their cloud infrastructure, including resources that are not currently in use, and it enables the CoreStack platform to provid
Marketing Dive
FEBRUARY 17, 2023
AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII, inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype.
Martech Series
FEBRUARY 17, 2023
WiMi Hologram Cloud Inc, a leading global Hologram Augmented Reality (“AR”) Technology provider, today announced the publication of a core patent that can provide appropriate technical application and solution for Web 3.0. The patent’s abstract shows that WiMi discloses an interactive holographic display system comprising a login verification unit, an interaction unit, a processing unit, a display unit, and an auxiliary unit.
Marketing Dive
FEBRUARY 17, 2023
Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 17, 2023
vFairs’s integration with ChatGPT aims to use the power of AI to help event organizers plan, create, and market epic events of all its kinds. Award-winning events technology platform vFairs has announced the first of its kind AI integration with ChatGPT to its platform. ChatGPT is a chatbot developed by OpenAI that is able to interact in a conversational way as a response to a prompt or question. vFairs is leveraging it to further enhance its event marketing and promotion product offerings.
More About Advertising
FEBRUARY 17, 2023
WPP CEO Mark Read says he wants to be the world’s most creative “transformation” company. It’s certainly becoming an energetic player in ecommerce with 13,500 employed worldwide and a new deal struck to become a “consulting partner” in the Stripe Partner Ecosystem (SPE), payments in other words. Whether this constitutes creative is open to debate; The post WPP boosts ecommerce creds with Stripe deal first appeared on More About Advertising.
Martech Series
FEBRUARY 17, 2023
With recessions still a risk across the western world and growth in US ad spend likely to decrease from 8% in 2022 to 3.7% in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. But in fact, this is probably the worst thing brands can do right now. In fact, research has shown that marketers who retain the same budget during a recession – or even increase it – tend to bounce back the strongest.
AdPushup
FEBRUARY 17, 2023
Prebid.js Timeouts allow the bidders to respond to ad requests. Learn how publishers can optimize the performance of their ads with prebid timeouts. Prebid.js is the most widely adopted header bidding wrapper among web publishers for many reasons. But perhaps even more important than those things, Prebid.js allows publishers to customize their header bidding stack [.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 17, 2023
More advertisers across France can now leverage in-game advertising across all gaming platforms thanks to a new multi-year regional partnership with Livewire and Anzu Anzu, the world’s most advanced intrinsic in-game advertising solution, and Livewire, the leading global gametech and gaming marketing company, have today announced an exclusive partnership in France.
MNTN
FEBRUARY 17, 2023
The world of TV advertising has evolved. Streaming services are more popular than ever, the CTV landscape is changing rapidly, and while the ad sector may see a slowdown in overall spending in 2023, Connected TV is expected to do the opposite and see a 14.4% increase over last year. It’s not enough to just run ads on CTV anymore; today’s consumers are savvier and expect more—and that requires brands to step it up and update their strategies for this new era.
Martech Series
FEBRUARY 17, 2023
A successful B2B web store: it’s what every company that wants to take their business online is looking for. Preferably a web store that customers immediately start using, grows revenues without incident and automatically leads to happier buyers. In my experience, it’s not that easy. I’ll be the first to tell you that it takes dedicated, long-term effort to create a successful store.
Ad Badger
FEBRUARY 17, 2023
SUBSCRIBE In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business’s growth and what. Read More Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools [The PPC Den Podcast] The post Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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