Adweek
DECEMBER 7, 2022
December is prime holiday shopping season for consumers around the globe, and the year's final month is also prime monetization season for creators on Facebook. Fans can treat their favorite creators to limited-time seasonal virtual gifts through the end of the year. Meta implemented a Stars Party Bonus starting Wednesday (Dec. 7) and running through.
Marketing Dive
DECEMBER 7, 2022
Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.
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Adweek
DECEMBER 7, 2022
On the heels of a significant rebrand in 2022, Stagwell media agency Assembly has hired Bria Bryant as its new CMO. Bryant, who has already begun the new role, succeeds Mary Beth Keelty, who will take an elevated leadership role within Stagwell's Brand Performance Network, of which Assembly is a subsidiary. Bryant is based in.
VideoWeek
DECEMBER 7, 2022
Tim Davie, the director general of the BBC, said in a speech that the BBC is actively preparing for a broadcast-free era, in which content is only distributed via the internet. “A switch off of broadcast will and should happen over time, and we should be active in planning for it,” said Davie. The speech, delivered to the Royal Television Society, addressed the future of the corporation, as well as the UK’s wider media landscape.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 7, 2022
Pinterest is looking ahead to the new year with Wednesday's release of its Pinterest Predicts 2023 report on trends that it sees coming to fruition. The platform wrote in its introduction, "Over 400 million people come to Pinterest each month to plan for the future. Because people turn to Pinterest to look forward and get.
Marketing Dive
DECEMBER 7, 2022
Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digital Turbine
DECEMBER 7, 2022
Amazon Music and Spotify run my mornings as I hustle to get ready for the day. Netflix and HBO Max run my evenings when we settle down to watch some good wholesome content about aliens and serial killers. Streaming music and video have become a natural part of everyone’s daily routine, even if everyone’s calendar looks different. The market for streaming content is massive.
Adweek
DECEMBER 7, 2022
Instagram added more information to the Account Status tool it introduced last October as a "one-stop shop to see what's happening with your account and content distribution." Account Status alerts people if their Instagram account is at risk of being disabled and enables those who believe their activity is being flagged erroneously to tap "Request.
Marketing Dive
DECEMBER 7, 2022
They're "rapidly expanding financial services by. creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group.
Adweek
DECEMBER 7, 2022
The Eiffel Tower is one of the world's most famous monuments, but when it was constructed between 1887 and 1889, it was controversial and unpopular. Critics from the art world called the tower ugly and useless, and some worried it would collapse. If the glittering landmark of Paris were being built today, how might it.
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Marketing Dive
DECEMBER 7, 2022
The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies.
Adweek
DECEMBER 7, 2022
Edelman and LinkedIn released their fifth annual B-to-B Thought Leadership Impact Report Wednesday, tapping the perspective of nearly 3,600 management-level professionals to offer insights into the buying behaviors of business-to-business decision-makers and C-suite executives during the current economic downturn and help add clarity on the value provided by thought leadership.
Martech
DECEMBER 7, 2022
By now, it would be difficult, if not impossible, to find someone old enough to use a digital device who hasn’t shopped online at some point over the past couple of years. If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce.
Adweek
DECEMBER 7, 2022
Meta brought avatars to messaging application WhatsApp Wednesday. The company wrote in a blog post, "Your avatar is a digital version of you that can be created from billions of combinations of diverse hairstyles, facial features and outfits. On WhatsApp, you can now use your personalized avatar as your profile photo or choose from 36.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 7, 2022
The IAB Tech Lab has updated its OpenRTB standard to include objects specifically designed for DOOH. It also published new DOOH-specific guidelines and technical resources for real time bidding in. The post Updated OpenRTB Standards Are Simplifying Programmatic Digital Out Of Home appeared first on AdExchanger.
Adweek
DECEMBER 7, 2022
World-renowned athletes (and fianc?es!) Sue Bird and Megan Rapinoe are turning their Instagram Live and podcast series into a full-fledged production company.
AdExchanger
DECEMBER 7, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From Ad Pod To Episode Advertisers are increasingly participating at the ground level of TV shows or even producing. The post Brands Blur The Lines Between Ads And Shows; WaPo’s Arc And Science appeared first on AdExchanger.
Adweek
DECEMBER 7, 2022
Computer peripherals manufacturer Logitech joined brands big and small across the globe in turning to social media to promote its wares for the holiday shopping season, but it took a slightly different approach with its "12 Days of Deals" organic campaign on newcomer BeReal. The campaign runs through Saturday (Dec. 10) and gives people on.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
DECEMBER 7, 2022
While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Why we care. Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
Adweek
DECEMBER 7, 2022
In today's Instagram-driven world, enjoying a nice meal out often means sharing a perfectly rendered shot of your bounty with your followers. But the next time you partake in a Bloomin' Onion, Outback Steakhouse and Netflix's Glass Onion--the Rian Johnson-helmed follow-up to Knives Out--isn't looking for you to share a filtered glamour shot of your.
Martech
DECEMBER 7, 2022
When was the last time you revisited your marketing strategy? Or do you even have one? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting the results that you want and need, it’s time for a change. The modern customer has adapted, and your strategy must follow suit.
Adweek
DECEMBER 7, 2022
As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling temporarily blinds a passing motorist. The driver, Danny Trejo, crashes his low rider onto the curb and blocks an Uber Eats scooter. A giant inflatable Minion--it's Kevin!--breaks away from its.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
DECEMBER 7, 2022
The quality of marketing data – or, rather, the lack thereof – is arguably as big of an issue as signal loss, but doesn’t get nearly as much ink. On Wednesday, The post Truthset’s Collective Launches Out Of Beta To Combat Defective Data appeared first on AdExchanger.
Adweek
DECEMBER 7, 2022
Social audio application Clubhouse is testing a Houses feature that allows users to create private groups where they can host private conversations and chat with friends outside of the public eye. If you're part of the Houses beta, our guide will show you how to create a House in the Clubhouse mobile app. Note: These.
PubMatic
DECEMBER 7, 2022
Over the summer of 2022, streaming viewership overtook cable TV for the first time. That’s a trend that is likely to continue. Meanwhile, the distinctions between streaming and linear TV have blurred a bit as platforms like Netflix launch ad-supported tiers. This is far from the only change on the horizon for the connected TV (CTV) space. In a recent podcast, Nicole Scaglione, global VP of the CTV and OTT business at PubMatic, outlined her projections for CTV in the year to come.
Adweek
DECEMBER 7, 2022
Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference." The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content. For the competition, five bakeries across the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
DECEMBER 7, 2022
OOH advertising spend is nearly back to prepandemic highs as of Q2 2022. This rapid rebound and growth are creating an inflection point for the category – one that’s driving. The post A New Era For Rideshare Advertising And DOOH Experiences appeared first on AdExchanger.
Adweek
DECEMBER 7, 2022
The latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans. While Playboy has lent its name to a range of products throughout its 70-year history, including jewelry, shoes, robes and, of course, a captain's hat, Playboy Denim marks the brand's "first owned and operated" line of jeans. Styles for men and.
Advendio
DECEMBER 7, 2022
The media industry is always in a state of flux, and this is especially true when it comes to technology and third-party connections. Now that digital strategies are more important than ever, understanding the changing landscape can be key to staying ahead of the competition and maximizing advertising revenue. In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multip
Adweek
DECEMBER 7, 2022
Miller High Life's holiday swag--a leg lamp reminiscent of A Christmas Story's famously fish-netted prop--has some big shoes to fill when it drops later this week. The festive item, modeled after the brand's Girl in the Moon mascot, follows last season's kitschy piece of decor: a suds-infused gingerbread dive bar that sold out in 2.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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