Adweek
APRIL 6, 2023
Women's basketball is having its moment. After years of underinvestment in the sport, the inability to use the March Madness branding until last year, and fans struggling to find ways to watch their favorite teams, women's college basketball is now on the main stage. With the game airing on ABC for the first time in.
Ad Rants
APRIL 6, 2023
As any creative director, video editor or live human being already knows, music can make or break a project. All the production value and creativity in the world doesn't matter if the tone of your cue is off or - even worse - if it just sounds cheap or poorly made. If you're one of the gifted few with the budget to tap a major artist for your commercial, skip this article and get to it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
APRIL 6, 2023
While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek. "From the sell side perspective, nobody seems to.
Martech
APRIL 6, 2023
Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 6, 2023
TikTok can famously present established brands, artists and musicians with unexpected sources of attention, like when a clip of a skateboarder drinking Ocean Spray introduced some Gen Z viewers to Fleetwood Mac. But when audiences have access to new-to-them cultural territory, virality can have deeper implications for a brand than upsetting fan gatekeepers of '70s.
Seth Godin
APRIL 6, 2023
A metaphor involving parking meters. Over the years, parking meters in town have evolved into a cumbersome, awkward system. Coins are heavy and you need to have them handy, meters need to be reinforced against theft and breakage, town employees have to empty the coins and securely deliver them to the bank, meter feeding allows local employees to hog spaces that might be used for shoppers… you get the idea.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
APRIL 6, 2023
The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat.
Adweek
APRIL 6, 2023
When it comes to upfront events, companies traditionally hold their presentations and then have a party afterward. But Hallmark Media is doing things differently this year. The company entered the 2023 upfront season with a two-pronged approach for its messaging.
Martech
APRIL 6, 2023
Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. To gain further insight, DISQO CX surveyed 28,244 nationally representative consumers. Their findings suggest that gaming is mainstream, with over one-third of the US population likely to have regular metaverse interactions within the next 5-10 years.
Adweek
APRIL 6, 2023
As a Boston alum who majored in economics and political science, Jennifer Halloran has always been passionate about what influences different communities. As the CMO of MassMutual and a self-described people person, Halloran explains just how important it is to manage those communities and relationships as a leader. "I used to tell my kids, 'Don't.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
APRIL 6, 2023
In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” Data analysis is supposed to replace hunches with facts. Brands don’t want to risk millions of campaign dollars on someone’s gut instinct. The marketer, ideally, has a goal, a clear threshold of success that must be crossed to achieve results.
Adweek
APRIL 6, 2023
While fans of the dearly departed series Breaking Bad may think of a certain pair of tighty whities as a coveted piece of memorabilia, Saxx saw the infamous men's drawers purely as a marketing opportunity. Saxx--a premium brand that leans heavily into product construction and male anatomy jokes in its consumer messaging--bought Walter White's underpants.
Martech
APRIL 6, 2023
Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportunities contribute to high satisfaction among those who work in the thriving field. 74% of those surveyed reported being at least somewhat satisfied with their jobs. “Given that one-third of our respondents were promoted or got a new job in the past year, relatively high happiness levels seem justified,” said Scott Brinker, VP platform ecosystem at Hub
Adweek
APRIL 6, 2023
The Interactive Advertising Bureau Tech Lab has updated the technical specifications for digital video ads, designed to provide media buyers with more choices and introduce more transparency, whose definitions will help determine the flow of billions of dollars in advertising budgets. The new framework's primary revisions concern splitting the existing two formats of in-stream and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 6, 2023
Hey shoppers, sellers, readers and friends! I’m AdExchanger senior editor James Hercher with a fresh Commerce Media dispatch. This week, we’re tackling a major DTC ecommerce issue: subscription fatigue. But The post The Great SaaS Unbundling Is Here For Retail And Ecommerce appeared first on AdExchanger.
Adweek
APRIL 6, 2023
Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. While the series has been part of AgencySpy for the past few years, we're taking our weekly roundups to the Adweek site. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other.
Marketing Dive
APRIL 6, 2023
In honor of its 60th anniversary, the cereal is throwing a party that represents the latest unofficial brand tie-up with the popular music festival.
Adweek
APRIL 6, 2023
It's perhaps unexpected for any advertising network to expand its business into a country that is fighting for its own existence, but Dentsu has chosen to do just that with the opening of its new media agency DentsuX in Ukraine. It's been almost 14 months since Russia invaded Ukraine, and no end to the conflict.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
APRIL 6, 2023
Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram.
Adweek
APRIL 6, 2023
As it's done every year since 2013, secondhand clothing platform thredUP released its 2023 Resale Report this week. Compiling data from independent consumer surveys and its own brand partners--which include labels like Kate Spade, J. Crew, Hot Topic and Tommy Hilfiger--the company aims to give a snapshot of how the recommerce industry has changed over.
Marketing Dive
APRIL 6, 2023
Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.
AdExchanger
APRIL 6, 2023
Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into connected TV. The post PadSquad Acquires Content Recognition Tech To Break Into CTV appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
APRIL 6, 2023
Creative will key into the brand's New Orleans roots as it tries to recapture the growth it saw after the launch of its category-changing chicken sandwich.
AdExchanger
APRIL 6, 2023
Putting data in the possession of a presumably trusted third party makes a world of sense. But while clean rooms are very useful for some things, it is questionable whether The post Clean Rooms Aren’t A Data Free-For-All appeared first on AdExchanger.
MNTN
APRIL 6, 2023
Cost cutting, budgeting, penny pinching—whatever you want to call it—has spared no prisoners in this economic climate. And, while Connected TV usage continues to grow year over year, consumers are being more mindful of which networks deserve their hard earned dollars amid price hikes across the board. The newest addition to the price hike pack is YouTube TV, who raised their monthly subscription from $64.99 to $72.99 last month.
AdExchanger
APRIL 6, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google Ads switched from last-click attribution as its default measurement mode The post Google Ads Is Fully Ditching Rules-Based Attribution; The Costs Of Targeting appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Tech Daily
APRIL 6, 2023
Creatopy, a leading ad design automation platform, is set to release its latest report on the state of digital advertising for 2023. The report offers insights into advertiser sentiment, budgeting, and channel preferences based on a survey of 200 respondents working in advertising across different industries in the United States. The survey was commissioned by Creatopy and […] The post Creatopy Releases Digital Advertising Report with Key Insights on Advertiser Sentiment, Budgeting, and Ch
Digiday
APRIL 6, 2023
Generative AI chatbots like ChatGPT and Bing could present a threat to some publishers if the chatbots end up siphoning away search referral traffic from their websites. But not all publishers are ready to let go of SEO-driven content, though their strategies to address this vary. As SEO-driven pieces — or article pages published to answer specific search queries like, “Who won the 2023 women’s NCAA basketball championship?
Ad Tech Daily
APRIL 6, 2023
FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience LOS ANGELES — Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising industry, to expand its connected TV […] The post Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its
Ad Monsters
APRIL 6, 2023
As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset. Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build a system of trust with that audience. Research shows that publishers are already considering this.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
321 
Let's personalize your content