Adweek
JANUARY 18, 2023
There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay's latest campaign is using the spud in a different way--as a source of electricity to power dance music. As a way to celebrate the power of potatoes, Lay's launched.
The Ad Tech Blog
JANUARY 18, 2023
I’ve recently heard a phrase that changed my perspective on time management: “ if you don’t have time, how can you manage it? “ When I ask hyperproductive developers how they keep up with everything, they usually reply: “ I don’t think about it; I just focus on getting things done. “ There is something off about those two statements.
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Adweek
JANUARY 18, 2023
The pandemic forced b-to-b businesses to completely digitize their marketing efforts virtually overnight--and that digitization coincided with the industry's transition to a more personalized, human-centered approach to marketing. Human-centered marketing is the strategy for here and now. But marketers are facing new challenges: how to balance making a human connection with prospects and customers through.
Martech
JANUARY 18, 2023
Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is an advanced conversational chatbot engine from OpenAI. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 18, 2023
YouTube is back as the title sponsor of VidCon Anaheim 2023 after holding that role from 2013 through 2019. The event was canceled in 2020 and 2021 due to the pandemic, and TikTok, which was slated to be the title sponsor in 2021, did so last year. VidCon Anaheim 2023 will take place at the.
Marketing Dive
JANUARY 18, 2023
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 18, 2023
When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
AMC Networks is shifting its upfront presentation to a new venue. The company will host its event on April 18 in person at Jazz at Lincoln Center, moving from last year's in-person presentation at Peak in Hudson Yards. AMC Networks plans to focus its presentation around its signature shows, including the upcoming spin-offs from The.
AdExchanger
JANUARY 18, 2023
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The. The post Ad Tech Is Actually Doing Better On Programmatic Transparency, Per ISBA Report appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
Audio company SiriusXM has appointed Suzi Watford as the company's first chief growth officer. Watford will lead SiriusXM's growth strategy in subscription, marketing and analytics across its subsidiaries, including Pandora. At Dow Jones, Watford served as the company's chief marketing and membership officer, overseeing marketing and subscription acquisition for The Wall Street Journal, Barron's and.
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Martech
JANUARY 18, 2023
Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected to remain strong. Why we care. It’s good to see businesses remain committed to long-term goals even as the economic picture worsens. Companies clearly know that increased productivity and efficiency requires continuing IT investments.
Adweek
JANUARY 18, 2023
The National Hockey League doubled up on its annual Willie O'Ree Community Hero Award, opening up nominations for the 2023 Willie O'Ree Community Hero Award in the U.S. and the Willie O'Ree Community Hero Award Presented by Hyundai in Canada. The awards are aimed are recognizing individuals who positively impacted their community, culture or society.
AdExchanger
JANUARY 18, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listening Ears Hear that? It’s the sound of TikTok doing the podcasting thing. Insider reports that TikTok is testing The post TikTok Quietly Gets Into Podcasts; Are Consumers Searching For A New Search Engine? appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
YouTube is making some changes in its return to upfront week. On Wednesday, the company exclusively shared a blog post with Adweek from Marie Gulin-Merle, global vp of ads marketing at Google, announcing that YouTube's 2023 Brandcast event would once again take place during upfront week, but things are going to shift back a day.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
JANUARY 18, 2023
One in five UK marketers upped their budgets in Q4 2022, even as the economy entered a technical recession, according to the IPA Bellwether Report published today. The final three months of the year saw 20.2 percent of respondents increase their marketing spend, versus 18 percent percent cutting their budgets. The net balance (+2.2 percent) remains in positive territory for the seventh consecutive quarter, the longest uninterrupted growth period since before the pandemic.
Adweek
JANUARY 18, 2023
Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a.
Martech Series
JANUARY 18, 2023
Brands across industries are minting physical collectibles into NFTs. Here’s a look at some of the biggest head-turners. As excitement around NFTs (non-fungible tokens) moves from fevered buzz to matter-of-fact adoption, more companies are catching on to the market potential of physical backed NFTs. Sold-out campaigns, million-dollar earnings, a novel source of passive income, and an easy way to participate in the adoption of Web3 are just some of the reasons behind the trend.
Adweek
JANUARY 18, 2023
Clubhouse users can now build Houses on the web, as the social audio application rolled out House Lounges for web Wednesday. Houses let users create a group of community members, fans or friends through invites, and members of Houses can host conversations and come together on a regular basis. There is also a text chat.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JANUARY 18, 2023
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood. The post AdTheorent Is Using Machine Learning To Predict Effective Inventory appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
For years, Apple has found a variety of ways to celebrate the Chinese New Year through the heightened potential of its products--mainly, the iPhone. This year, the brand explores the humanity behind a holiday tradition: the Chinese Opera. Ahead of the holiday on Jan. 22, Apple is celebrating with the launch of a new campaign.
Marketing Dive
JANUARY 18, 2023
During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.
Adweek
JANUARY 18, 2023
The second report from auditor PriceWaterhouseCoopers (PwC) and The Incorporated Society of British Advertisers (ISBA), which analyzed programmatic transactions between September 1 and October 31 2022, suggests elements of the murky supply chain of programmatic advertising are improving. However, experts caution much more vigilance is needed to accurately map the inner workings of programmatic advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JANUARY 18, 2023
Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. This business executive’s guide summarizes the new features that, if successfully implemented, can impact your business. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. Part one featured updates to Commerce and Sales. . New capabilities enable marketing/ecommerce teams to share insights, optimize engagement and transaction experiences.
Adweek
JANUARY 18, 2023
Specialist media publisher Future plc., which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and.
AdPushup
JANUARY 18, 2023
Have you been wondering what is eCPM? Here’s everything you need to know – from how to calculate eCPM and how to increase it. Read on to know more. If you are familiar with CPM (cost per mile), you may have also heard of eCPM and wondered about the difference. eCPM is a metric that [.
Adweek
JANUARY 18, 2023
2023 is the Year of the Rabbit, and to celebrate, Instagram updated its "Lunar New Year" chat theme with an image of a rabbit that can be added to a conversation's background on the photo- and video-sharing platform. Our guide will show you how to use this Lunar New Year theme in the Instagram mobile.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JANUARY 18, 2023
Brands increase operational efficiency, productivity and workforce optimization by leveraging OpenAI’s GPT-3 language and learning models for automatic social media content generation. Emplifi , the leading unified customer experience (CX) platform, announced the launch of Emplifi AI Composer, a solution that generates ready-to-publish social media copy that helps brands increase efficiencies across their social platforms.
Adweek
JANUARY 18, 2023
Alarming reports have shown that antisemitism is on the rise. For example, a 2022 survey by the Anti-Defamation League found that 1 in 5 Americans agreed with negative stereotypical statements about Jewish people, compared to 1 in 9 who said so in 2019. In the U.K., Jews are more than five times likelier to be.
Martech Series
JANUARY 18, 2023
Paul Lynch, former CEO of Scaleworks-backed Chargify and Assembla, named Chief Executive Officer. Scaleworks, the B2B SaaS-focused venture equity firm based in San Antonio, Texas, announced the acquisition of Import.io, the leading web data extraction provider for enterprises. Import.io simplifies and streamlines the data collection process with technology and expertise to deliver web data at scale.
Adweek
JANUARY 18, 2023
The U.K. economy contracted at the end of 2022 to the tune of 0.3%, with economists predicting an inevitable recession in the coming months. Despite this downturn, the marketing industry is still growing, though modestly. According to the U.K.'s Institute of Practitioners in Advertising (IPA) quarterly Bellwether Report, marketing budgets for the final three months.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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