Adweek
FEBRUARY 14, 2023
The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE's Royal Rumble on Jan. 28, WWE and PepsiCo.
Martech
FEBRUARY 14, 2023
Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way to create a lovable brand. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.
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Adweek
FEBRUARY 14, 2023
Your opinion doesn't matter. Mine doesn't either. Not really. Because opinions don't drive business results. In fact, opinions often mislead. They can be like a head fake, as football coaches call it. Those coaches teach defenders to ignore the runner's head and focus on the hips, because the hips don't lie--the runner is heading where.
Martech
FEBRUARY 14, 2023
Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. The practical and ethical challenges surrounding its use are certain to be profound as well.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 14, 2023
The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher. Caruso begins the role Tuesday. The appointment fills a chief executive position left vacant since 2016, when owner Win McCormack purchased the title from Facebook cofounder Chris.
AdExchanger
FEBRUARY 14, 2023
Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace. The post Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 14, 2023
A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences.
Adweek
FEBRUARY 14, 2023
What makes your brand worth listening to? It's all about the story your brand is telling--and how. In this episode of Let's Talk About Brand, we sit down with Scott Newman of branding agency work x work and the audio storytelling festival On Air Fest to discuss the importance of telling your brand story through.
Martech
FEBRUARY 14, 2023
The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need. If you’re considering a CDP, there are a lot to choose from, and they come in several different flavors.
Adweek
FEBRUARY 14, 2023
Instagram allows users to mark topics they're interested in in order to influence the suggested content they'll see as they use the photo- and video-sharing platform. Users can flag interests in a variety of categories, such as "Pop Culture," "Humor" and "Music." Our guide will show you how to manage your interests in the Instagram.
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Digiday
FEBRUARY 14, 2023
Last year, after a particularly lucrative three-month period of publishing text-based content on its two Snapchat’s Discover channels, a digital media company was ready to reinvest in the platform and create more channels. Revenue increased by 88% year-over-year during the summer months of 2022 for those two “legacy” channels (channels that were at least four years old) and an exec from the company, who spoke on the condition of anonymity, said that their team was ready to pour more fuel on the
Adweek
FEBRUARY 14, 2023
People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago. Between 2010 and 2020, the percentage of U.S. residents who identify as white fell from 63.7% of the total population to 57.8%, according to the Census Bureau. With more of everybody else, marketers have an.
Chief Martech
FEBRUARY 14, 2023
15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. It sounded like an oxymoron. While there were certainly people already working at the intersection of IT and marketing, they were few and far between.
Adweek
FEBRUARY 14, 2023
Mondel?z International has moved part of its global content production contract into WPP, two years after appointing S4 Capital to handle it alongside Publicis Groupe, which has also picked up a larger share as a result. The global confectionery and snack maker, which owns brands such as Cadbury, Philadelphia, Sour Patch, Milka, Toblerone, Ritz and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Basis
FEBRUARY 14, 2023
Well, here we are again, halfway through February. Love is in the air, spring is peeking around the corner, and candy hearts are in high demand. Yes, today is Valentine’s Day, and so what better time to show your customers how much you care? To help, we figured we’d share a few strategies that will have your customers crushing on you like it’s night one of The Bachelor. ❤️❤️❤️ How to Win Your Customers’ Hearts ❤️❤️❤️ Tip #1: Let them know you’re thinking of them (but not in a creepy way) L
Adweek
FEBRUARY 14, 2023
Money problems are one of the leading causes of divorce, and couples who regularly discuss their household budget and debts report having happier relationships than those who avoid the subject. The Canadian Imperial Bank of Commerce, known as CIBC, is drawing attention to the connection between love and money with a campaign from Courage that.
AdPushup
FEBRUARY 14, 2023
VAST error codes have disrupted video ad serving and left publishers with important time lost. Here are some common VAST Errors and their resolution. VAST error codes continue to disrupt publishers’ experience as they try to leverage video advertising for increasing revenue. Whether or not to experiment with video advertising has almost become an outdated [.
Adweek
FEBRUARY 14, 2023
While some sports brands have recently made efforts to become more inclusive, certain groups still face barriers to getting involved with physical activity. For example, a 2021 Sport England study uncovered that Black children are the least likely to be physically active--mainly because they are twice as likely to live in deprived areas with less.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
FEBRUARY 14, 2023
Last week, a magistrate judge in U.S. District Court for the Western District of North Carolina dismissed a Telephone Consumer Protection Act (TCPA) lawsuit brought by a plaintiff who claimed calls made by an insurance lead generator to her cell phone number, which was registered on the national Do Not Call (DNC) registry, were unlawful. The decision takes a view contrary to that of at least one other district court in the Fourth Circuit, but sides with a district court in Texas in finding that
Adweek
FEBRUARY 14, 2023
Privacy Sandbox proposal Topics is dealing another blow to smaller publishers. The Topics proposal suggests grouping users by interest-based cohorts based on browsing history, like auto or fitness, created by the browser and shared with a site--and its ad partners--when a user visits. In Google's January quarterly progress report, to assuage European antitrust regulators, it.
Martech Series
FEBRUARY 14, 2023
Bubblr Inc., an ethical technology company focused on the development of an Ethical Web Open-Source platform for the advancement of a better Internet, announces the appointment of David Chetwood as Chief Financial Officer. Additionally, the company has filed its application to uplist to the OTCQB as it seeks to engage in direct dialogue with key institutional investors.
Adweek
FEBRUARY 14, 2023
Any company can launch programs and blast out marketing and social media messages for February's Black History Month--as well as Pride Month, Hispanic Heritage Month or other similar periods of DEI recognition. But if the brand isn't creating change within its workforce, policies, customer interaction or overall culture, it's "writing a fiction story," according to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 14, 2023
Brands will engage effectively with an evolving audience through billboard ads in the Metaverse. Lemma , an independent supply-side platform for large format ads, has announced its partnership with Maxamtech Digital Ventures, launching its metaverse billboards to real-world digital out-of-home clients. Advertising in the virtual world mimics the brand’s actual world representation.
Adweek
FEBRUARY 14, 2023
Mobile gaming company Dream Games is promoting its free-to-play game Royal Match with a campaign that showcases the "royal treatment" its players receive. The puzzle game, in which players help King Robert to restore his castle while winning their own rewards, was the first to be released by the publisher in February 2021. The multimillion-dollar.
Digiday
FEBRUARY 14, 2023
Evolving content recommendation technologies are transforming reader experiences on publisher sites. For publishers, their evolution comes at a time when personalized recommendations are essential to engaging and maintaining ever-growing audiences. Data-driven content recommendations have become effective tools for addressing consumer preferences, helping publishers reach their audiences at every stage of the customer journey and more effectively.
Adweek
FEBRUARY 14, 2023
For more than a decade, performance marketers distinguished themselves with their skill in stringing together the perfect set of keywords for Google or picking the right attributes for a likely-to-purchase audience on Facebook. But as both platforms lean more heavily into automation, marketers say these skills are becoming less relevant, in favor of chops in.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 14, 2023
Evergent to provide subscriber management and eCommerce solutions for fast-growing multinational media group Evergent , the customer management and monetization leader for streaming and digital subscription businesses, announced a partnership with TV3 Group, the leading media group in the Baltics. According to the agreement, Evergent will provide subscriber management and eCommerce tools for Go3, the media group’s popular over-the-top (OTT) television.
Adweek
FEBRUARY 14, 2023
On this episode of Brave Commerce, Esi Eggleston Bracey, president of Unilever USA and CEO of personal care, North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze, Bracey has found ways to drive profits while helping people. As national demographics shift, brands need to change and increasingly personalize.
Martech Series
FEBRUARY 14, 2023
Insurer ranks industry-leading email security solutions and email solutions based on cyber incident frequencies among businesses Cloud-based email products like Microsoft 365 or Google Workspace offer far greater security compared to on-premises solutions. Google Workspace, the top-performing email solution, experienced 40% fewer security incidents compared to the category average.
Adweek
FEBRUARY 14, 2023
If there's a single Italian recipe that generations of cooks fuss and disagree over with equal relish, it's tomato sauce. Do you use fresh tomatoes or canned? Olive oil or butter? Let it simmer for an hour or a day? It always depends.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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