Adweek
MAY 17, 2023
After nearly a century on the streets, the Wienermobile isn't just a 27-foot multipurpose vehicle shaped like a hot dog anymore--it's a legend. Yet even icons occasionally require a rebrand. In a transformation by creative agency Johannes Leonardo, PR agency Zeno Group and Kraft-Heinz's in-house marketing team The Kitchen, Oscar Mayer is introducing the newly.
The Ad Tech Blog
MAY 17, 2023
Technical debt is like a bad Tetris game. Imagine you started a business from scratch. It was just you and a laptop in a coffee shop. You wrote all the code for your product, and it worked great. You started to get customers, and your business grew. You hired a few more people, and they all loved your product. Everything was going well. But then, as your company grew even more, you realized that your code was becoming a bit of a mess.
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Adweek
MAY 17, 2023
Max is nearly here, and Warner Bros. Discovery wants brands to know it. During Warner Bros. Discovery's Wednesday morning upfront week presentation at New York's The Theater at Madison Square Garden, the company unveiled the full roster of advertising solutions for the ad-supported tier of the combined HBO Max and Discovery+ streaming service, launching May.
AdExchanger
MAY 17, 2023
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider instead? The post Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 17, 2023
Wunderman Thompson has hired Rosie Bardales from BETC as chief creative officer of its flagship New York office. Bardales will report to Tom Murphy, Wunderman Thompson's North America creative chief, who joined the network last year from McCann.
Martech
MAY 17, 2023
In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? Principles.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MAY 17, 2023
A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season.
Adweek
MAY 17, 2023
Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France and Germany. In collaboration with creative studio Fondamentale, Mugler used FFFACE.ME's AR mirrors to launch three augmented reality installations in Charles de Gaulle Airport in Paris, Alexa Mall in Berlin and Pep mall in Munich.
AdExchanger
MAY 17, 2023
Supply-path optimization (SPO) conjures an image of supply- and demand-side platforms dueling it out to each render the other obsolete. But it’s actually not that dramatic. Publishers and buyers don’t The post What To Know About SPO (It’s More Than Just Making Cuts) appeared first on AdExchanger.
Adweek
MAY 17, 2023
Movie product placement is being taken to a new level by McDonald's with a campaign that will reward viewers each time they see the brand onscreen. Described as a "reversed product placement campaign" to promote McDonald's delivery through its app in The Netherlands, "Order That Scene" will target people having movie nights at home. With.
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AdExchanger
MAY 17, 2023
Many DTC brands are turning to TikTok to boost ecommerce sales. Bushbalm is also using TikTok to encourage people to buy its products in stores. The post DTC Brand Bushbalm Taps TikTok To Grow In-Store Sales appeared first on AdExchanger.
Adweek
MAY 17, 2023
Let's play a game of Guess the Advertiser. Ready? Picture an attractive young woman in a sundress strolling through a field of lavender--in Provence, perhaps, or maybe someplace in Portugal. She trails her hands along the blossoms, then luxuriates on her back amid the luscious hedges. What brand would use footage like this? L'Occitane, right?
Playwire
MAY 17, 2023
Put your developer hat on - it's time to create your very own ads.txt file. The process is relatively straightforward as far as ad tech goes, but it's important to get it right. The tiniest mistakes with ads.txt can slow down or even completely stop ad revenue from flowing through the programmatic advertising ecosystem and landing in your pockets.
Adweek
MAY 17, 2023
"Comments are everything. That's where the truth lives, I think much more so than just looking at all your standard metrics of reach engagement," said Jessica Grigoriou, head of beauty marketing for Unilever, about how she values and analyzes campaign engagement on social media. Grigoriou was speaking as part of a session at Adweek's Social.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MAY 17, 2023
Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.
Adweek
MAY 17, 2023
The New York Times released its highly anticipated audio app on Wednesday, an ambitious product whose fate could influence the future of audio journalism and whose launch represents the first stand-alone app the publisher has debuted since the Cooking app nine years ago. The new platform, called New York Times Audio, will be available exclusively.
Seth Godin
MAY 17, 2023
Our job as professionals is to show up and do the work. Not simply respond to incoming or do the chores, but to create and innovate. And yet, some days feel more conducive than others. There are moments when it simply flows. When the surf’s up, cancel everything else. Don’t waste it. Postpone the dentist, outsource the grocery shopping and leave your email for now.
Adweek
MAY 17, 2023
Cannes Lions will introduce another new award this year--Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart. The award has been created by the festival in recognition of the role that entertainment plays in marketing and communications, with the aim of celebrating creativity and entertaining content creators.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
MAY 17, 2023
Sales of the AB InBev-owned brew have fallen and the brand has lost ground to offerings from Molson Coors and Yuengling following its promotion with transgender influencer Dylan Mulveney.
Adweek
MAY 17, 2023
"Brand decides to advertise" might seem like an unusual headline, it's one that's taken over the business press following Tesla's annual shareholder meeting in Austin, Texas. That's because after two decades eschewing conventional advertising in favor of word of mouth, emails, incentivized referrals, and a front-facing founder and chief executive in Elon Musk, the brand.
Marketing Dive
MAY 17, 2023
CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music.
Adweek
MAY 17, 2023
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren't ready. Surveying 1,000 major brands.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
MAY 17, 2023
“Bring the Aloha” showcases the new moniker Kona Big Wave and sees the brand lean into its Hawaiian heritage, including an association with surfing.
Adweek
MAY 17, 2023
At YouTube's upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it's the best option for reach.
Martech
MAY 17, 2023
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.
Adweek
MAY 17, 2023
Netflix first upended upfront week in January with its announcement that it would be presenting in Paramount's vacated Wednesday evening slot. Then it shook things up again last week by shifting to a virtual presentation and not having talent participate in its event, amid the ongoing Writers Guild of America strike. Now, the streaming giant.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
MAY 17, 2023
Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position.
Adweek
MAY 17, 2023
If you've used a credit card, flown an airline, shopped at a hardware store or had software correct your grammar or fill out your tax return, you've interacted with a business-to-consumer company. Or have you? For various companies, the product or service they offer consumers has value to businesses as well.
Ad Monsters
MAY 17, 2023
Shiv Gupta has been in the digital advertising industry his whole career, working for companies like AOL and Criteo, mostly in sales. While working in the digital media and ad tech industry, Gupta noticed a problem that wasn’t being addressed and was hindering progress. Industry professionals could not communicate effectively because of a lack of common industry knowledge and jargon, particularly those from different companies and even across departments in the same company.
Adweek
MAY 17, 2023
It was on Nov. 30, 2022 that the prototype of ChatGPT went live. Within weeks, hype was spreading around the world about the detailed responses the bot produced, leading to seemingly every other LinkedIn post offering an insight into the use of artificial intelligence. Advertising, an industry that gravitates toward shiny new things, pivoted from.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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